Learn what human centred design is all about.

1. What is
Human Centred Design?

2. An approach to
solving problems
that places the user’s
needs at the centre.

3. It’s not about what you think is
best for the user.

4. It’s about what is actually best
for the user.

5. This means that you need to get
a deep understanding of your
users.

6. And be aware that your
assumptions are probably
wrong.

7. Assumptions
We think that we know what
people want.

8. It’s amazing how many times we
are wrong.
I need “Y”.
We should
do “X”.
Especially about our customers.

9. Empathy is the key.

10. Get out there and talk to people.

11. Get under their skin.

12. Feel what they feel.

13. Gain a deep understanding of
what life is like for them.

14. Talk to people.

15. Interact with them.

16. Learn about them.

17. Gain empathy.

18. Human centred design helps
you create real impact.

19. To create impact you must
consider 3 key elements.

20. Desirable (by the user)
Feasible (technically) Viable (economically)

21. The outcome of a human
centred design project is a
solution that encompasses all 3
elements.

22. This is how impact is created.

23. Let’s connect.
Share your experiences with us
or learn how we can help you.
@The_Dot_Connect
http://www.slideshare.net/hiongyt
www.thedotconnect.com
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