SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Downloaden Sie, um offline zu lesen
‘Where client’s
                      needs are achieved
                     digitally and created
                       in a way that gets
                            noticed’




 Diana Abu-Zuaiter
  Stephanie Birch
  Lisa Hammerton
Cara-Leigh Heasman
      Amy Lee




 Puss in Boots PR Campaign
Who is Puss in
  Boots?
Objectives
• Create buzz and awareness
• Get ‘bums on seats’
• Drive sales
• Increase traffic
Target Audiences
Family Profile
Dad: Steve (37)

Mum: Laura (36)

Son: Daniel (9)

Daughter: Amy (6)
Student Profile

Nick (20)
Blogger Profile
John (18)
Animation/Shrek
    fan profile
Sam (24)
Strategy
                              Puss in Boots is
               Families       “Good family
                              entertainment”.
                                                            Famous actors
                                                            voice
                                                Students/   over in the movie
                                                Teenagers   (Antonio Banderas
                                                            & Zach
                                                            Galifianakis)
  KEY
MESSAGES
                                                            Puss in Boots is a
                                                            new film which
                                                 Bloggers   people are going
                              Outstanding CGI
                              (Computer                     to discuss (Hot
                              Generated                     Topic)
               Animation      Imagery)
             Fanatics/Shrek
                 Fans         and Special FX.
PARTNERSHIPS    ONLINE MEDIA

SOCIAL MEDIA
                  PROMOTIONS
                                 BLOGGERS
Timeline
• 6 week campaign
• Divided on a trimester basis


 Week 1 & 2                Week 5 & 6
                                        LAUNCH
              Week 3 & 4
Digital Tactics
Based on:
• Videos
• Imagery
• Photography
• Trailers
• Spoilers
• Etc.
Online and Social
     Media
•   Websites
•   Online Magazines
•   Forums
•   Blogs
• Organised photo
  albums
• Strategically placed
  trailers
• Date of release
• Connect
• Make friends
• Update statuses
• Comment
• Like
• Be everywhere
•   Interact
•   Raise awareness
•   Gain followers
•   Follow
•   Be everywhere
Competitions/Promotions


                                                   Target
          Competition                  Channel                           Prize                    Partners
                                                  Audience
      Design Your Own Boots            Facebook   Children            Clarks Boots                  Clarks
            Cutest Cat                  Flickr    Families          Games Console                 Paramount
    Draw the best Puss in Boots        Facebook   Children               Tickets                   Cinemas
              9 lives                     All     Students          9 days to Mexico          BA and Hilton Hotel
Dress up as your favourite character   Facebook   Children    9 free cinema entries for any        Cinemas
                                                                         movie
Dress up as your favourite character   Facebook   Students    9 free cinema entries for any        Cinemas
                                                                         movie
     Puss in boots Adventure           Youtube    Animators   Trip to Dreamworks Studios      Dreamworks and BA

     What Character are you?            Twitter      All                 Tickets                   Cinemas
Let’s go VIRAL
College Screenings
Measurement and
           Evaluation



• Facebook Statistics   • Twitter Trends
• Google Analytics      • Media Coverage
Thank You!

Weitere ähnliche Inhalte

Was ist angesagt?

MS4 Case Study: Stranger Things - Industry and Audience
MS4 Case Study: Stranger Things - Industry and AudienceMS4 Case Study: Stranger Things - Industry and Audience
MS4 Case Study: Stranger Things - Industry and AudienceElle Sullivan
 
Promoting a film festival in three weeks!
Promoting a film festival in three weeks!Promoting a film festival in three weeks!
Promoting a film festival in three weeks!Deborah Spector
 
Promote your movie with extensive ideas
Promote your movie with extensive ideasPromote your movie with extensive ideas
Promote your movie with extensive ideasomkar nath nandi
 
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing PlanHarry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plantwoodsco07
 
Movie Marketing Social Media
Movie Marketing Social MediaMovie Marketing Social Media
Movie Marketing Social MediaNitin Jain
 
Marketing and Promoting a Film - Film Studies
Marketing and Promoting a Film - Film StudiesMarketing and Promoting a Film - Film Studies
Marketing and Promoting a Film - Film StudiesCreativeMediaSarah
 
Film Marketing Campaign Case Study
Film Marketing Campaign Case StudyFilm Marketing Campaign Case Study
Film Marketing Campaign Case Studyjackatcrookmedia
 
Synergy in the Film Industry
Synergy in the Film IndustrySynergy in the Film Industry
Synergy in the Film Industryjphibbert1979
 
Piku Digital Marketing Strategy Review
Piku Digital Marketing Strategy ReviewPiku Digital Marketing Strategy Review
Piku Digital Marketing Strategy ReviewIttisa
 
Stages of film production
Stages of film productionStages of film production
Stages of film production07weeksjor
 
Pixar Marketing Plan
Pixar Marketing PlanPixar Marketing Plan
Pixar Marketing PlanKeithBaumann
 
The Hunger Games Case Study Industry and Audience
The Hunger Games Case Study Industry and AudienceThe Hunger Games Case Study Industry and Audience
The Hunger Games Case Study Industry and AudienceElle Sullivan
 
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising MinecraftTomEccles4
 

Was ist angesagt? (20)

Empreendedorismo na Era Tecnológica: TV PinGuim e Peixonauta
Empreendedorismo na Era Tecnológica: TV PinGuim e PeixonautaEmpreendedorismo na Era Tecnológica: TV PinGuim e Peixonauta
Empreendedorismo na Era Tecnológica: TV PinGuim e Peixonauta
 
MS4 Case Study: Stranger Things - Industry and Audience
MS4 Case Study: Stranger Things - Industry and AudienceMS4 Case Study: Stranger Things - Industry and Audience
MS4 Case Study: Stranger Things - Industry and Audience
 
Promoting a film festival in three weeks!
Promoting a film festival in three weeks!Promoting a film festival in three weeks!
Promoting a film festival in three weeks!
 
Promote your movie with extensive ideas
Promote your movie with extensive ideasPromote your movie with extensive ideas
Promote your movie with extensive ideas
 
Pixar up marketing
Pixar up marketingPixar up marketing
Pixar up marketing
 
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing PlanHarry Potter and the Deathly Hallows Part 2 Marketing Plan
Harry Potter and the Deathly Hallows Part 2 Marketing Plan
 
Movie Marketing Social Media
Movie Marketing Social MediaMovie Marketing Social Media
Movie Marketing Social Media
 
Marketing and Promoting a Film - Film Studies
Marketing and Promoting a Film - Film StudiesMarketing and Promoting a Film - Film Studies
Marketing and Promoting a Film - Film Studies
 
Warner bros
Warner brosWarner bros
Warner bros
 
Film Marketing Campaign Case Study
Film Marketing Campaign Case StudyFilm Marketing Campaign Case Study
Film Marketing Campaign Case Study
 
Synergy in the Film Industry
Synergy in the Film IndustrySynergy in the Film Industry
Synergy in the Film Industry
 
Film marketing
Film marketingFilm marketing
Film marketing
 
Piku Digital Marketing Strategy Review
Piku Digital Marketing Strategy ReviewPiku Digital Marketing Strategy Review
Piku Digital Marketing Strategy Review
 
Film Marketing Plan
Film Marketing PlanFilm Marketing Plan
Film Marketing Plan
 
Stages of film production
Stages of film productionStages of film production
Stages of film production
 
Toy Story PR Plan
Toy Story PR PlanToy Story PR Plan
Toy Story PR Plan
 
Pixar Marketing Plan
Pixar Marketing PlanPixar Marketing Plan
Pixar Marketing Plan
 
Disney pixar
Disney pixarDisney pixar
Disney pixar
 
The Hunger Games Case Study Industry and Audience
The Hunger Games Case Study Industry and AudienceThe Hunger Games Case Study Industry and Audience
The Hunger Games Case Study Industry and Audience
 
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising Minecraft
 

Andere mochten auch

Andere mochten auch (19)

Narendra modi PR campaign
Narendra modi PR campaign Narendra modi PR campaign
Narendra modi PR campaign
 
Uber PR Campaign 2014
Uber PR Campaign 2014Uber PR Campaign 2014
Uber PR Campaign 2014
 
McDonald's online campaign
McDonald's online campaignMcDonald's online campaign
McDonald's online campaign
 
PR Campaign
PR Campaign PR Campaign
PR Campaign
 
Pr campaign of newspaper launch
Pr campaign of newspaper launchPr campaign of newspaper launch
Pr campaign of newspaper launch
 
PR Campaigns Operation Catnip of Gainesville
PR Campaigns Operation Catnip of GainesvillePR Campaigns Operation Catnip of Gainesville
PR Campaigns Operation Catnip of Gainesville
 
PR campaign for public museums in Sofia
PR campaign for public museums in SofiaPR campaign for public museums in Sofia
PR campaign for public museums in Sofia
 
LG Electronics PR Campaign
LG Electronics PR CampaignLG Electronics PR Campaign
LG Electronics PR Campaign
 
PR campaign -The Extension of Heathrow Airport- Yes
PR campaign -The Extension of Heathrow Airport- YesPR campaign -The Extension of Heathrow Airport- Yes
PR campaign -The Extension of Heathrow Airport- Yes
 
V
VV
V
 
Public Relations (PR Campaign) Against Animal Abuse
Public Relations (PR Campaign) Against Animal AbusePublic Relations (PR Campaign) Against Animal Abuse
Public Relations (PR Campaign) Against Animal Abuse
 
Public Relations in India & 2013 Outlook
Public Relations in India & 2013 OutlookPublic Relations in India & 2013 Outlook
Public Relations in India & 2013 Outlook
 
Amul public relation strategy REPORT
Amul public relation strategy REPORTAmul public relation strategy REPORT
Amul public relation strategy REPORT
 
PR Strategy for Ban on Maggi
PR Strategy for Ban on MaggiPR Strategy for Ban on Maggi
PR Strategy for Ban on Maggi
 
PR Campaign
PR CampaignPR Campaign
PR Campaign
 
Public relation
Public relationPublic relation
Public relation
 
Burberry`s PR strategy
Burberry`s PR strategyBurberry`s PR strategy
Burberry`s PR strategy
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)
 

Ähnlich wie Puss in Boots PR Campaign

Curious george upfront nov 10 final new slides - universal
Curious george upfront nov 10   final new slides - universalCurious george upfront nov 10   final new slides - universal
Curious george upfront nov 10 final new slides - universalSusana Williams
 
TMCRK Hunger Games Case Study
TMCRK Hunger Games Case StudyTMCRK Hunger Games Case Study
TMCRK Hunger Games Case StudyTMC Resource Kit
 
Viewers' Advisory slideshow (2012)
Viewers' Advisory slideshow (2012)Viewers' Advisory slideshow (2012)
Viewers' Advisory slideshow (2012)SAS2012
 
Big Hero 6 Proposal Designed by Disney Animation Studios
Big Hero 6 Proposal Designed by Disney Animation StudiosBig Hero 6 Proposal Designed by Disney Animation Studios
Big Hero 6 Proposal Designed by Disney Animation StudiosChristian Rivera
 
Winning Presentation iMedia Entertainment Summit 09
Winning Presentation iMedia Entertainment Summit 09Winning Presentation iMedia Entertainment Summit 09
Winning Presentation iMedia Entertainment Summit 09KENT SPEAKMAN
 
Digital Citizenship Symposium
Digital Citizenship SymposiumDigital Citizenship Symposium
Digital Citizenship SymposiumAlec Couros
 
PTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopPTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopBrian Newman
 

Ähnlich wie Puss in Boots PR Campaign (8)

Winning Pitch
Winning PitchWinning Pitch
Winning Pitch
 
Curious george upfront nov 10 final new slides - universal
Curious george upfront nov 10   final new slides - universalCurious george upfront nov 10   final new slides - universal
Curious george upfront nov 10 final new slides - universal
 
TMCRK Hunger Games Case Study
TMCRK Hunger Games Case StudyTMCRK Hunger Games Case Study
TMCRK Hunger Games Case Study
 
Viewers' Advisory slideshow (2012)
Viewers' Advisory slideshow (2012)Viewers' Advisory slideshow (2012)
Viewers' Advisory slideshow (2012)
 
Big Hero 6 Proposal Designed by Disney Animation Studios
Big Hero 6 Proposal Designed by Disney Animation StudiosBig Hero 6 Proposal Designed by Disney Animation Studios
Big Hero 6 Proposal Designed by Disney Animation Studios
 
Winning Presentation iMedia Entertainment Summit 09
Winning Presentation iMedia Entertainment Summit 09Winning Presentation iMedia Entertainment Summit 09
Winning Presentation iMedia Entertainment Summit 09
 
Digital Citizenship Symposium
Digital Citizenship SymposiumDigital Citizenship Symposium
Digital Citizenship Symposium
 
PTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopPTTP09 London Film Fest Workshop
PTTP09 London Film Fest Workshop
 

Kürzlich hochgeladen

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 

Kürzlich hochgeladen (20)

AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

Puss in Boots PR Campaign

  • 1. ‘Where client’s needs are achieved digitally and created in a way that gets noticed’ Diana Abu-Zuaiter Stephanie Birch Lisa Hammerton Cara-Leigh Heasman Amy Lee Puss in Boots PR Campaign
  • 2. Who is Puss in Boots?
  • 3. Objectives • Create buzz and awareness • Get ‘bums on seats’ • Drive sales • Increase traffic
  • 5. Family Profile Dad: Steve (37) Mum: Laura (36) Son: Daniel (9) Daughter: Amy (6)
  • 8. Animation/Shrek fan profile Sam (24)
  • 9. Strategy Puss in Boots is Families “Good family entertainment”. Famous actors voice Students/ over in the movie Teenagers (Antonio Banderas & Zach Galifianakis) KEY MESSAGES Puss in Boots is a new film which Bloggers people are going Outstanding CGI (Computer to discuss (Hot Generated Topic) Animation Imagery) Fanatics/Shrek Fans and Special FX.
  • 10. PARTNERSHIPS ONLINE MEDIA SOCIAL MEDIA PROMOTIONS BLOGGERS
  • 11. Timeline • 6 week campaign • Divided on a trimester basis Week 1 & 2 Week 5 & 6 LAUNCH Week 3 & 4
  • 12. Digital Tactics Based on: • Videos • Imagery • Photography • Trailers • Spoilers • Etc.
  • 13. Online and Social Media • Websites • Online Magazines • Forums • Blogs
  • 14. • Organised photo albums • Strategically placed trailers • Date of release • Connect • Make friends • Update statuses • Comment • Like • Be everywhere
  • 15. Interact • Raise awareness • Gain followers • Follow • Be everywhere
  • 16. Competitions/Promotions Target Competition Channel Prize Partners Audience Design Your Own Boots Facebook Children Clarks Boots Clarks Cutest Cat Flickr Families Games Console Paramount Draw the best Puss in Boots Facebook Children Tickets Cinemas 9 lives All Students 9 days to Mexico BA and Hilton Hotel Dress up as your favourite character Facebook Children 9 free cinema entries for any Cinemas movie Dress up as your favourite character Facebook Students 9 free cinema entries for any Cinemas movie Puss in boots Adventure Youtube Animators Trip to Dreamworks Studios Dreamworks and BA What Character are you? Twitter All Tickets Cinemas
  • 19. Measurement and Evaluation • Facebook Statistics • Twitter Trends • Google Analytics • Media Coverage