SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
Right Knowledge Ventures
Address : No. 14, Redhills Road,
Oragadam, Ambattur,
Chennai - 600053
E-Mail: hfkiran@gmail.com
I. General Company Description
About us
We are in the F&B industry selling fast foods especially pizzas, short eats, fresh juices, salads, soups and snacks
Mission Statement:
We would like to deliver good quality, tasty pizzas in an hygienic environment at affordable prices across India.
Company Goals and Objectives:
To establish as a brand known for its taste, quality and price.
Business Philosophy: What is important to you in business?
To be able to consistently deliver good quality food at affordable
Customer satisfaction is key. If a customer walks away
To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the Marketing Plan section).
Pizzas can be had by all age groups. Kids and teenagers are however our primary target group
Describe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your
company be poised to take advantage of them?
Strengths and core competencies.
We take pride in having the right knowledge of the business we involve in. The in depth knowledge of the business practices, open and
transparent policies, years of experience in the food and restaurant industry, customer friendly options are a few. Briefly quality products and
customer service will be the USP
Legal form of ownership:
Right knowledge ventures is a partnership firm started in Feb 2013 with three of us as partners
II. Products and Services
Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items
belong in Appendices).
Primary product is pizza and breads. We can quickly add various cuisines and also different items like fried chicken, starters, soups and
salads etc.
We have kept the menu open to experiment with various options seasonally or what really sells in that season?
Soft-drinks, milkshakes,
What factors will give you competitive advantages or disadvantages?
We challenge on freshness. The dough is prepared fresh daily unlike the warehouse provided bases in other pizzerias. The recipe is
perfected over time, customizing to ones tastes. That is the reason we follow no satisfaction – no pay policy
What are the pricing, fee, or leasing structures of your products or services?
We work on a franchisee model. An upfront franchisee fee of Rs. 100000/- is charges and 4% of gross as royalty
III. Marketing Plan
Marketing plan
• Marketing would be done in a phased manner - We expect to put bill boards within 3 km radius of the location – numbers could be
decided based on budget allocated
• Paper inserts – Menus and restaurant ads could be circulated along with the daily news papers.
• Stickers – Pizza Park stickers could be printed and distributed to customers with a lucrative offer in terms of percentages if they
show that their car windshield has it ranging from 10 – 25%
• It goes without saying, a good and prominent signage of the brand logo
• Restaurants mostly attract locals unless it falls on major roads. It is prudent to promote locally as word-of-mouth advertisement sells
better in this segment. Besides, it is usual for a pizza center to offer discounts/benefits periodically whenever un explained footfalls
reduces. Also, it is driven by competitors offers and activities
• If there are theatres nearby we must go for slide shows on a regular basis
• Media is key – in the form of print, radio or TV ads need to be designed and executed time to time
• In the form of conducting competitions at the venue or sponsoring elsewhere could fetch good mileage with customers
• Free sampling at the venue time to time or when new menus are introduced or by giving away surprise complementary stuff for
billing amounts above 500/-
• Participating in local events like exhibitions, stalls near crowd areas or at schools and colleges attracts great amount of attention
towards the restaurant
• Charity events – support any of the nearby orphanages or homes actively. Options are to either employ legal aged kids directly
employing them in the restaurant to improve their lifestyle. Also do some feel-good activities to bring smile on their faces
V. Operational Plan
Production techniques and costs
We will help buying/identifying the required machinery and staff will be trained well in production techniques, the owner/franchisee
will also be trained on sourcing, cost-cutting. More importantly, service staff will be trained on quality of service.
• Quality control:
We follow stringent quality practices at the restaurant with no compromise policy. If it takes to fire a person for wrong doing or
• Customer service
Customer is god handling the customers with utmost care, their requirements
• Inventory control:
inventories
• Product development :
The premix of the pizza base would be sold by the franchisor to ensure stabilized quality.
Location
• Amount of space: 300 sqft -
• Type of building: Preferably ground floor,
• Zoning: The preferred location would be in and around 1) college 2) school 3) big office complex 4) malls 5) middle class/upper
middle class/high class residential areas
• Power and other utilities: 3 phase current with 25KV power backup
• Access and parking facilities: Like it is said, only 3 things are important in retail business. They are location, location and location.
Obviously, the target group being teenagers, kids, office goers, travelers etc. Parking would be of paramount important and must
have place to park atleast 2 cars and 10 bikes at any point of time
Legal Environment
• Licensing and bonding requirements : A valid legal francise agreement is required. A copy will be supplied on request.
• Health, workplace, or environmental regulations
• Insurance coverage
• Trademarks, copyrights, or patents (pending, existing, or purchased)
VI. Start up expenses and capitalization details
• Building/real estate :Own place is good; 300 sft of RCC building is required
• Interiors and re-modeling: design and contractor wil be supplied, if required.
• Capital equipment: all list and supliers will be advised; estimated cost isabout rs 5 lacs.
• Location/ administration expenses: Monthly overhead of rs 60000 is estimate
• Advertising/promotional expenses: abot rs 5000 per month towards advertisment an promotion may be required for the first year.
• Total capital and start up expenses is estimated at Rs 10 lacs; details will vary according to the suplliers and depending upon the
ownership of the building.
VII. Economics
Facts about your industry:
• What is the total size of your market?
Is about 5 km radius, it is estimated that about 10% of the eating out customers prefer fast food like pizzas, fried chicken, subs,
sandwiches, starters etc. Preference for such food is increasing with lot of youngsters travelling abroad getting exposed to such
foods, husband and wife travelling, kids preferring sumptuous cheese based pizzas. The risk is there is no big barriers to enter the
business except that the quality would dictate terms. To be a pioneer in any area will help put away any competition even from strong
brands. The brand is “Pizza Park” is well recognized in the current areas of operation. It will be promoted also by printed , segmented,
targeted electronic media- esp. social media. It requires highly skilled chef who would be trained by the franchisor. There are no
patents for these products but, brand affinity is strong
• Growth potential and opportunity for a business of your size.
The success of any restaurant lies in getting more and more foot falls continuously and consistently for a resto of 300 Sqft, there
would be 12 seats for serving and at two cycles per day would give a sales of 3600/- on a billing average of 150/- in the first year. Both
average sales/billing would improve in the second and third year
• Consumer acceptance and brand recognition
Like it is said, only 3e things are important in retail business. They are location, location and location. Obviously, the target group
being teenagers, kids, office goers, travelers etc. The preferred location would be in and around 1) college 2) school 3) big office
complex 4) malls 5) middle class/upper middle class/high class residential areas
• Training and skills
Trainings are done internally by the franchisor and therefore no extra cost involved.
• Shipping costs
Shipping costs for the raw materials and premixes to be borne by the franchisee at actuals
• Change in the economy, government regulations and industry
To be tackled on need basis as and when it happens in clear consultation with all parties involved
Pizza park project proposal
IX. Financial Plan
12-Month Profit and Loss Projection
Three-Year Profit Projection:
Break-Even Analysis
X. Appendices
Include details and studies used in your business plan; for example:
• Brochures and advertising materials
• Industry studies
• Blueprints and plans
• Maps and photos of location
• Magazine or other articles
• Detailed lists of equipment owned or to be purchased
• Copies of leases and contracts
• Letters of support from future customers
• Any other materials needed to support the assumptions in this plan
• Market research studies
• List of assets available as collateral for a loan

Weitere ähnliche Inhalte

Was ist angesagt?

Discrimination in the workplace
Discrimination in the workplaceDiscrimination in the workplace
Discrimination in the workplaceJermaine Smith
 
Case Study on Work Culture in Google
Case Study on Work Culture in GoogleCase Study on Work Culture in Google
Case Study on Work Culture in GoogleNEETHU S JAYAN
 
Survey - Furniture Rentals
Survey - Furniture RentalsSurvey - Furniture Rentals
Survey - Furniture RentalsSuraj Rao
 
Zomato Success Story - Success Story of Zomato
Zomato Success Story - Success Story of ZomatoZomato Success Story - Success Story of Zomato
Zomato Success Story - Success Story of ZomatoDavu Siva
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
 

Was ist angesagt? (6)

Discrimination in the workplace
Discrimination in the workplaceDiscrimination in the workplace
Discrimination in the workplace
 
Case Study on Work Culture in Google
Case Study on Work Culture in GoogleCase Study on Work Culture in Google
Case Study on Work Culture in Google
 
Survey - Furniture Rentals
Survey - Furniture RentalsSurvey - Furniture Rentals
Survey - Furniture Rentals
 
Zomato Success Story - Success Story of Zomato
Zomato Success Story - Success Story of ZomatoZomato Success Story - Success Story of Zomato
Zomato Success Story - Success Story of Zomato
 
Google Corporate Strategy
Google Corporate StrategyGoogle Corporate Strategy
Google Corporate Strategy
 
UBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global ExpansionUBER-Current Strategy, Competition Analysis and Global Expansion
UBER-Current Strategy, Competition Analysis and Global Expansion
 

Andere mochten auch

Improve Project management By Using VSM & Problem Solving
Improve Project management By Using VSM & Problem SolvingImprove Project management By Using VSM & Problem Solving
Improve Project management By Using VSM & Problem SolvingPierre Jannez
 
Sales project1
Sales project1Sales project1
Sales project1rahul_bsd
 
Accelerating and Optimizing Returns on Telecom Network Capital Investments
Accelerating and Optimizing Returns on Telecom Network Capital InvestmentsAccelerating and Optimizing Returns on Telecom Network Capital Investments
Accelerating and Optimizing Returns on Telecom Network Capital InvestmentsGaea Global Technologies, Inc.
 
Telecom Order Management Solution Research Project
Telecom Order Management Solution Research ProjectTelecom Order Management Solution Research Project
Telecom Order Management Solution Research ProjectShailendra Shankar
 
Project on lead generation and sales
Project on lead generation and salesProject on lead generation and sales
Project on lead generation and salesSushant Kohli
 
Slideshare Project Proposal
Slideshare Project ProposalSlideshare Project Proposal
Slideshare Project ProposalJeane Paguio
 
Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...
Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...
Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...Alan McSweeney
 
Project on construction of 3 block house report
Project on construction of 3 block house reportProject on construction of 3 block house report
Project on construction of 3 block house reportHagi Sahib
 
fayol principles of management in reliance fresh
fayol  principles of management in reliance freshfayol  principles of management in reliance fresh
fayol principles of management in reliance freshfunwithsiddh
 
Market study & Analysis of pizza industry
Market study & Analysis of pizza industryMarket study & Analysis of pizza industry
Market study & Analysis of pizza industryrichhuynh87
 
project on construction of house report.
project on construction of house report.project on construction of house report.
project on construction of house report.Hagi Sahib
 

Andere mochten auch (16)

Improve Project management By Using VSM & Problem Solving
Improve Project management By Using VSM & Problem SolvingImprove Project management By Using VSM & Problem Solving
Improve Project management By Using VSM & Problem Solving
 
Sales project1
Sales project1Sales project1
Sales project1
 
Accelerating and Optimizing Returns on Telecom Network Capital Investments
Accelerating and Optimizing Returns on Telecom Network Capital InvestmentsAccelerating and Optimizing Returns on Telecom Network Capital Investments
Accelerating and Optimizing Returns on Telecom Network Capital Investments
 
Maria Managment Spectrum
Maria Managment SpectrumMaria Managment Spectrum
Maria Managment Spectrum
 
Telecom Order Management Solution Research Project
Telecom Order Management Solution Research ProjectTelecom Order Management Solution Research Project
Telecom Order Management Solution Research Project
 
Project on lead generation and sales
Project on lead generation and salesProject on lead generation and sales
Project on lead generation and sales
 
Airtel Report
Airtel ReportAirtel Report
Airtel Report
 
Slideshare Project Proposal
Slideshare Project ProposalSlideshare Project Proposal
Slideshare Project Proposal
 
Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...
Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...
Applying eTOM (enhanced Telecom Operations Map) Framework to Non-Telecommunic...
 
Project on construction of 3 block house report
Project on construction of 3 block house reportProject on construction of 3 block house report
Project on construction of 3 block house report
 
Domino's Pizza Project
Domino's Pizza ProjectDomino's Pizza Project
Domino's Pizza Project
 
fayol principles of management in reliance fresh
fayol  principles of management in reliance freshfayol  principles of management in reliance fresh
fayol principles of management in reliance fresh
 
Market study & Analysis of pizza industry
Market study & Analysis of pizza industryMarket study & Analysis of pizza industry
Market study & Analysis of pizza industry
 
Airtel Management
Airtel ManagementAirtel Management
Airtel Management
 
project on construction of house report.
project on construction of house report.project on construction of house report.
project on construction of house report.
 
Customer Service Basics
Customer Service BasicsCustomer Service Basics
Customer Service Basics
 

Ähnlich wie Pizza park project proposal

Franchising Manual
Franchising ManualFranchising Manual
Franchising ManualEra Mae
 
Business Proposal on Poultry & Feed LTD..pptx
Business Proposal on Poultry & Feed LTD..pptxBusiness Proposal on Poultry & Feed LTD..pptx
Business Proposal on Poultry & Feed LTD..pptxRUET
 
FYESH GM Business and Marketing Plan
FYESH GM Business and Marketing PlanFYESH GM Business and Marketing Plan
FYESH GM Business and Marketing PlanKaren Aisha Tumog
 
OFFER BIRD BUSINESS PLAN
OFFER BIRD BUSINESS PLANOFFER BIRD BUSINESS PLAN
OFFER BIRD BUSINESS PLANJitendra Gupta
 
Nozipho Ngwane Updated CV
Nozipho Ngwane Updated CVNozipho Ngwane Updated CV
Nozipho Ngwane Updated CVNozipho Ngwane
 
Neon Tobacco Credentials
Neon Tobacco CredentialsNeon Tobacco Credentials
Neon Tobacco CredentialsNick Cunningham
 
HELLENA WANJIKU MATERE WORK POWERPOINT.pptx
HELLENA WANJIKU MATERE WORK POWERPOINT.pptxHELLENA WANJIKU MATERE WORK POWERPOINT.pptx
HELLENA WANJIKU MATERE WORK POWERPOINT.pptxAnthonyMatu1
 
MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)
MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)
MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)MONINAPACULAN1
 
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
 
Foreign market analysis
Foreign market analysisForeign market analysis
Foreign market analysisAhmad Thanin
 
Sfofr module 6 online
Sfofr module 6 onlineSfofr module 6 online
Sfofr module 6 onlinestreetfood
 
Postioning Document
Postioning DocumentPostioning Document
Postioning Documentguest4449cc
 
Postioning Document
Postioning DocumentPostioning Document
Postioning Documentguest4449cc
 
H. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSIONH. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSIONDavid Andres Gomez
 
Laar business plan (By: Awais)
Laar business plan (By: Awais)Laar business plan (By: Awais)
Laar business plan (By: Awais)Awais Ahmed
 
Sba POB Production Created by: Emmanuel Blackman aka Baby Hulk
Sba POB Production Created by: Emmanuel Blackman aka Baby HulkSba POB Production Created by: Emmanuel Blackman aka Baby Hulk
Sba POB Production Created by: Emmanuel Blackman aka Baby HulkEmmanuel Blackman
 

Ähnlich wie Pizza park project proposal (20)

Franchising Manual
Franchising ManualFranchising Manual
Franchising Manual
 
PGDM-HB PPT
PGDM-HB PPTPGDM-HB PPT
PGDM-HB PPT
 
Business Proposal on Poultry & Feed LTD..pptx
Business Proposal on Poultry & Feed LTD..pptxBusiness Proposal on Poultry & Feed LTD..pptx
Business Proposal on Poultry & Feed LTD..pptx
 
A Health Bar
A Health BarA Health Bar
A Health Bar
 
FYESH GM Business and Marketing Plan
FYESH GM Business and Marketing PlanFYESH GM Business and Marketing Plan
FYESH GM Business and Marketing Plan
 
OFFER BIRD BUSINESS PLAN
OFFER BIRD BUSINESS PLANOFFER BIRD BUSINESS PLAN
OFFER BIRD BUSINESS PLAN
 
Nozipho Ngwane Updated CV
Nozipho Ngwane Updated CVNozipho Ngwane Updated CV
Nozipho Ngwane Updated CV
 
Neon Tobacco Credentials
Neon Tobacco CredentialsNeon Tobacco Credentials
Neon Tobacco Credentials
 
HELLENA WANJIKU MATERE WORK POWERPOINT.pptx
HELLENA WANJIKU MATERE WORK POWERPOINT.pptxHELLENA WANJIKU MATERE WORK POWERPOINT.pptx
HELLENA WANJIKU MATERE WORK POWERPOINT.pptx
 
MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)
MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)
MODULE 3 THE MARKETING PLAN (ENTREPRENEURSHIP)
 
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...
 
Juice n bowls restaurant
Juice n bowls restaurantJuice n bowls restaurant
Juice n bowls restaurant
 
Foreign market analysis
Foreign market analysisForeign market analysis
Foreign market analysis
 
Sfofr module 6 online
Sfofr module 6 onlineSfofr module 6 online
Sfofr module 6 online
 
Sfofr module 1 powerpoint
Sfofr module 1 powerpointSfofr module 1 powerpoint
Sfofr module 1 powerpoint
 
Postioning Document
Postioning DocumentPostioning Document
Postioning Document
 
Postioning Document
Postioning DocumentPostioning Document
Postioning Document
 
H. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSIONH. V. DAVID GOMEZ-ENGLISH VERSION
H. V. DAVID GOMEZ-ENGLISH VERSION
 
Laar business plan (By: Awais)
Laar business plan (By: Awais)Laar business plan (By: Awais)
Laar business plan (By: Awais)
 
Sba POB Production Created by: Emmanuel Blackman aka Baby Hulk
Sba POB Production Created by: Emmanuel Blackman aka Baby HulkSba POB Production Created by: Emmanuel Blackman aka Baby Hulk
Sba POB Production Created by: Emmanuel Blackman aka Baby Hulk
 

Kürzlich hochgeladen

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Kürzlich hochgeladen (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Pizza park project proposal

  • 1. Right Knowledge Ventures Address : No. 14, Redhills Road, Oragadam, Ambattur, Chennai - 600053 E-Mail: hfkiran@gmail.com
  • 2. I. General Company Description About us We are in the F&B industry selling fast foods especially pizzas, short eats, fresh juices, salads, soups and snacks Mission Statement: We would like to deliver good quality, tasty pizzas in an hygienic environment at affordable prices across India. Company Goals and Objectives: To establish as a brand known for its taste, quality and price. Business Philosophy: What is important to you in business? To be able to consistently deliver good quality food at affordable Customer satisfaction is key. If a customer walks away To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the Marketing Plan section). Pizzas can be had by all age groups. Kids and teenagers are however our primary target group Describe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them? Strengths and core competencies. We take pride in having the right knowledge of the business we involve in. The in depth knowledge of the business practices, open and transparent policies, years of experience in the food and restaurant industry, customer friendly options are a few. Briefly quality products and customer service will be the USP Legal form of ownership: Right knowledge ventures is a partnership firm started in Feb 2013 with three of us as partners
  • 3. II. Products and Services Describe in depth your products or services (technical specifications, drawings, photos, sales brochures, and other bulky items belong in Appendices). Primary product is pizza and breads. We can quickly add various cuisines and also different items like fried chicken, starters, soups and salads etc. We have kept the menu open to experiment with various options seasonally or what really sells in that season? Soft-drinks, milkshakes, What factors will give you competitive advantages or disadvantages? We challenge on freshness. The dough is prepared fresh daily unlike the warehouse provided bases in other pizzerias. The recipe is perfected over time, customizing to ones tastes. That is the reason we follow no satisfaction – no pay policy What are the pricing, fee, or leasing structures of your products or services? We work on a franchisee model. An upfront franchisee fee of Rs. 100000/- is charges and 4% of gross as royalty
  • 4. III. Marketing Plan Marketing plan • Marketing would be done in a phased manner - We expect to put bill boards within 3 km radius of the location – numbers could be decided based on budget allocated • Paper inserts – Menus and restaurant ads could be circulated along with the daily news papers. • Stickers – Pizza Park stickers could be printed and distributed to customers with a lucrative offer in terms of percentages if they show that their car windshield has it ranging from 10 – 25% • It goes without saying, a good and prominent signage of the brand logo • Restaurants mostly attract locals unless it falls on major roads. It is prudent to promote locally as word-of-mouth advertisement sells better in this segment. Besides, it is usual for a pizza center to offer discounts/benefits periodically whenever un explained footfalls reduces. Also, it is driven by competitors offers and activities • If there are theatres nearby we must go for slide shows on a regular basis • Media is key – in the form of print, radio or TV ads need to be designed and executed time to time • In the form of conducting competitions at the venue or sponsoring elsewhere could fetch good mileage with customers • Free sampling at the venue time to time or when new menus are introduced or by giving away surprise complementary stuff for billing amounts above 500/- • Participating in local events like exhibitions, stalls near crowd areas or at schools and colleges attracts great amount of attention towards the restaurant • Charity events – support any of the nearby orphanages or homes actively. Options are to either employ legal aged kids directly employing them in the restaurant to improve their lifestyle. Also do some feel-good activities to bring smile on their faces
  • 5. V. Operational Plan Production techniques and costs We will help buying/identifying the required machinery and staff will be trained well in production techniques, the owner/franchisee will also be trained on sourcing, cost-cutting. More importantly, service staff will be trained on quality of service. • Quality control: We follow stringent quality practices at the restaurant with no compromise policy. If it takes to fire a person for wrong doing or • Customer service Customer is god handling the customers with utmost care, their requirements • Inventory control: inventories • Product development : The premix of the pizza base would be sold by the franchisor to ensure stabilized quality. Location • Amount of space: 300 sqft - • Type of building: Preferably ground floor, • Zoning: The preferred location would be in and around 1) college 2) school 3) big office complex 4) malls 5) middle class/upper middle class/high class residential areas • Power and other utilities: 3 phase current with 25KV power backup • Access and parking facilities: Like it is said, only 3 things are important in retail business. They are location, location and location. Obviously, the target group being teenagers, kids, office goers, travelers etc. Parking would be of paramount important and must have place to park atleast 2 cars and 10 bikes at any point of time Legal Environment • Licensing and bonding requirements : A valid legal francise agreement is required. A copy will be supplied on request. • Health, workplace, or environmental regulations • Insurance coverage • Trademarks, copyrights, or patents (pending, existing, or purchased)
  • 6. VI. Start up expenses and capitalization details • Building/real estate :Own place is good; 300 sft of RCC building is required • Interiors and re-modeling: design and contractor wil be supplied, if required. • Capital equipment: all list and supliers will be advised; estimated cost isabout rs 5 lacs. • Location/ administration expenses: Monthly overhead of rs 60000 is estimate • Advertising/promotional expenses: abot rs 5000 per month towards advertisment an promotion may be required for the first year. • Total capital and start up expenses is estimated at Rs 10 lacs; details will vary according to the suplliers and depending upon the ownership of the building.
  • 7. VII. Economics Facts about your industry: • What is the total size of your market? Is about 5 km radius, it is estimated that about 10% of the eating out customers prefer fast food like pizzas, fried chicken, subs, sandwiches, starters etc. Preference for such food is increasing with lot of youngsters travelling abroad getting exposed to such foods, husband and wife travelling, kids preferring sumptuous cheese based pizzas. The risk is there is no big barriers to enter the business except that the quality would dictate terms. To be a pioneer in any area will help put away any competition even from strong brands. The brand is “Pizza Park” is well recognized in the current areas of operation. It will be promoted also by printed , segmented, targeted electronic media- esp. social media. It requires highly skilled chef who would be trained by the franchisor. There are no patents for these products but, brand affinity is strong • Growth potential and opportunity for a business of your size. The success of any restaurant lies in getting more and more foot falls continuously and consistently for a resto of 300 Sqft, there would be 12 seats for serving and at two cycles per day would give a sales of 3600/- on a billing average of 150/- in the first year. Both average sales/billing would improve in the second and third year • Consumer acceptance and brand recognition Like it is said, only 3e things are important in retail business. They are location, location and location. Obviously, the target group being teenagers, kids, office goers, travelers etc. The preferred location would be in and around 1) college 2) school 3) big office complex 4) malls 5) middle class/upper middle class/high class residential areas • Training and skills Trainings are done internally by the franchisor and therefore no extra cost involved. • Shipping costs Shipping costs for the raw materials and premixes to be borne by the franchisee at actuals • Change in the economy, government regulations and industry To be tackled on need basis as and when it happens in clear consultation with all parties involved
  • 9. IX. Financial Plan 12-Month Profit and Loss Projection Three-Year Profit Projection: Break-Even Analysis
  • 10. X. Appendices Include details and studies used in your business plan; for example: • Brochures and advertising materials • Industry studies • Blueprints and plans • Maps and photos of location • Magazine or other articles • Detailed lists of equipment owned or to be purchased • Copies of leases and contracts • Letters of support from future customers • Any other materials needed to support the assumptions in this plan • Market research studies • List of assets available as collateral for a loan