D3 Design By Games @ Agile India Pune 2005

1. henryjacob.com

2. D3:Design By Games
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3. #1 We are in the business of
solution delivery, not
software development
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4. Our entire facility is digital. No paper, no film,
no medical records. Nothing. And it’s all
integrated—from the lab to X-ray to records to
physician order entry. Patients don’t have to
wait for anything. The information from the physician’s
office is in registration and vice versa. Physicians can walk
around with a computer that’s pre-programmed. They can
review a chart from 100 miles away.” —David Veillette, CEO,
Indiana Heart Hospital (HealthLeaders/12.2002)
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5. Software Development to
Solution Delivery
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6. #2 If you want to build a
ship, better understand the
sea first.
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7. henryjacob.com

8. Domain
Problem
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9. #3 There is no place
called ‘unknown’
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10. henryjacob.com

11. Business Goal
ROI
Glimpse of what we are
going to build
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12. #4 Different Users need
Different Tools
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14. henryjacob.com

15. henryjacob.com

16. Identify the users and their
goals
Create tasks to make them
achieve their goals
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17. #5 It should work in the
user context
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18. Gilbert LOGIN USRNAME:PWD
SELL STOCK_SYMBOL
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19. D3:Design By Games
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20. Startup
Understand
Question
Design
Experience
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21. Project Introduction
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22. #1: Meaning of Life
What are we up to here?
Creating stuff we’ll remember…
years from now.
Tom Peters, WoW Projects.
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23. "We Die.
You will never hear these words spoken in a television ad.
Yet this central fact of human existence colors our world and
how we perceive ourselves within it. 'Life is too short,' we
say, and it is. Too short for office politics, for busywork
and pointless paper chases, for jumping through
hoops and covering our asses, for trying to please, to
not offend, for constantly struggling to achieve some
ever-receding definition of success. Too short as well for
worrying whether we bought the right suit, the right
breakfast cereal, the right laptop computer, the right brand
of underarm deodorant.
Christopher Locke, "The Cluetrain Manifesto"
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24. #1: Meaning of Life
Is it worth doing?
Will I be happy to put this project
in my resume?
Do you see an opportunity to
change the world?
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25. #1: Meaning of Life
One Page Project
Description
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26. #2: Name your kid
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27. #2: Name your kid
Project Name
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28. Startup
Understand
Question
Design
Experience
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29. Customer Analysis
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30. #3: Most Wanted
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31. #3: Most Wanted
 Name of the Persona?
 Name of the Company?
 Nature of business?
 How they make money?
 What is their annual
revenue and profit?
 How big they are in terms
of people, infrastructure,
and locations?
 What could surprise him to
look into our application?
 What could motivate him
to buy our application?
 What can justify the
Customer customer’s ROI (Return of
Investment)?
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32. #3: Most Wanted
Most wanted posters for
each (type of) customer
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33. Customer Visit & Interview
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34. #4: Domain Map
People
Places
Things
Tasks
Documents
Relationship
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35. #4: Domain Map
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36. #4: Domain Map
Domain Map Poster
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37. #5: User Hunt
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38. henryjacob.com

39. Name?
Role/Designation?
What is expected from
this Role?
How many such users
will be there?
Average Age?
Work Experience?
General Behavior?
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40. #5: User Hunt
Persona Poster
Organization Structure
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41. User Interview
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42. #6: Day of a User
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43. #6: Day of a User
Task Details:
Name?
Description?
How is it performed?
Why is it performed?
Where is it performed?
When is it performed?
What kind of information they need to
perform this task?
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44. #6: Day of a User
Task Cards
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45. henryjacob.com

46. Startup
Understand
Question
Design
Experience
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47. #7: Bruce Almighty
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48. God is busy.
How can I help you?
-Sriram
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49. #7: Bruce Almighty
Re-imagine the existing process
Identifying the tasks which can be
automated.
Process Innovation
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50. #7: Bruce Almighty
Re-imagine the existing process
Identifying the tasks which can be automated.
Process Innovation
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51. #8: Story Teller
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52. #8: Story Teller
User Stories
Task Cards
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53. Startup
Understand
Question
Design
Experience
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54. #9: Travel Agent
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55. #9: Travel Agent
How and where the user
will interact with the
system?
How software should
behave? (instead of what
user should do)
Innovation & Interaction
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56. Shekar Gilbert
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57. StocksDirect.com Agent
Shekar
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58. Gilbert LOGIN USRNAME:PWD
SELL STOCK_SYMBOL
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59. #9: Travel Agent
Interaction Requirements
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60. #10: Infograph
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61. #10: Infograph
Navigation Requirements
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62. #11: Low Fidelity Prototypes
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63. #11: Low Fidelity Prototypes
Information Architecture
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64. #12: Magic Wand
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65. #12: Magic Wand
Google’s Spell Check and Suggestion
IE’s URL Auto Complete
Remembering username/password
Amazon's Recently visited products
Java Web Server’s Connection Retry
Window’s Auto Scroll
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66. #12: Magic Wand
Intelligent features
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67. Startup
Understand
Question
Design
Experience
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68. #13: Walking in the user shoe
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69. “If the software were magic,
what would it do?”
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70. www.DesignDrivenDevelopment.org
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