2. Here’s your full marketing OS.
Reimagined.
22
We believe advertising should be personal
across every connected device and that
marketers should focus on attracting
customers instead of managing the
complexity of today’s crowded market.

3. 33
Welcome to the next generation of marketing.
Automation, simplicity, and design in a platform that leverages real-time data
and multi-channel delivery to garner limitless results.

4. 44
The Industry State
Fragmented
Mutually exclusive vendors
focusing on individual solutions.
Complex
Complex by design, digital
media is a commodity driven
ecosystem with controlled
transparency to users.
Inefficient
Vendors in the digital media
landscape are depreciating
performance due to increasing
standards requiring sophisti-
cated partnerships
and tracking.

5. 55
What can do for your brand?
Unify
Join the one-click
revolution, within our
multi-channel programmatic
environment through
a single platform.
Amplify
Manage ROI across all
your marketing activities.
Simplify
Leverage real-time
data and multi-channel
optimization to deliver unsur-
passed results.

6. Here’s your full marketing OS.
Reimagined.
66
Here’s your full marketing OS.
Reimagined.
Native
Video
Awareness
Desire Action
Interest
Programmatic
DELIVERY
PLATFORM
ENTREPRISE
APP CENTER
Social
M
obile
Publish
CRM
Email
DMP
PERSONA
BUILDER
Search
USER
TARGETING

7. Here’s your full marketing OS.
Reimagined.
77
Powered by best-of-breed enterprise apps.
DATA
MANAGEMENT
PLATFORM
Schedule • Automate
Engage • Measure
Collaborate
Social prospecting
Lead generation based
on social affinities
Advanced Push
SDK • Analytics
User Profiles
User Engagement
Audience Targeting
Custom Keywords
Track & Analyze
Geo Targeting
Device Targeting
Dark Social
SEO Tracking
Social Taxonomy
Persona Building
Design & Templates
Automation • Preview
Subscriber Profiles
Track • Forecast
Gamification • Reports
Dashboard
GRAVITY4
E
N
TERPRISE APP CENTE
R

8. Here’s your full marketing OS.
Reimagined.
88
DELIVERY
PLATFORM
DMP
PERSONA
BUILDER
Awareness
Interest
Desire
Action
Customer Journey
29 Milliseconds
Influence
2 Milliseconds
Capture
1 Milliseconds
We believe big data means the right data.

9. 99
Enterprise Apps
Here’s an overview of our app center.

10. 1010
Social Equity
Add custom sharing widgets across your site,
and aggregate insights on what is being shared.
Audience Extension
Cookie users on your website to segment
and create look-alike audiences to retarget.
Social Taxonomy (Patent-Pending)
Extract popular site-entry keywords and
phrases to increase SEM and SMM efforts.
Track your site’s analytics, and shared content in real-time.

11. 1111
Publish
Post targeted messages across Facebook,
Twitter, Google+, LinkedIn, and Instagram.
Programmatic Hopper (Patent-Pending)
Use real-time data to reach your audience
at peak times.
Engagement
See a full stream of messages delivered
to you across all social networks. Engage directly
with your audience.
Schedule, automate, and manage your social channels on one dashboard.

12. 1212
Automate
Send automated emails with a single click
based on customer behavior, rules, targeting,
and segmentation.
Analytics
View vital data points such as opens, clicks,
subscriptions, and bounces on one dashboard.
Preview
Before you send your email, see how your
message will look across all mobile, web,
and desktop clients.
The world’s first free email marketing & automation platform.

13. 1313
Real-Time Analytics
Measure unique user opens, installs, time
spent, uninstalls and more all in real-time.
Audience Targeting
Create funnels and look-alikes to target users
based on location, device, OS, etc.
SDK
Integrate Unify’s SDK into your iOS or Android
with easy instructions and documentation.
The most advanced mobile platform for brands and developers.

14. 1414
Gamification
Create leaderboards, set goals, and obtain
rewards to motivate your sales team,
and close deals.
Contact Management
Import your existing CRM datable,
and view contacts, leads, opportunities,
deals, and meetings on one dashboard.
Social CRM
Integrate with reach.me to generate
and follow up with leads captured by your
social media channels.
The world’s first cloud-based CRM platform powered by gamification.

15. 1515
Vanity URLs
Use a custom brand-related URL to increase
brand awareness, drive traffic, and drive
conversions.
iTunes
Links music fans right to the iTunes store,
and track media conversions in real-time.
Audience Targeting
Discover, segment, and retarget your engaged
audience through the Gravity4 DMP integration.
Use shortened links with social media to capture your next prospect.

16. 1616
Lead Generation
Find and reach quality prospects by predicting
their choices based on past social behavior
Integrated Data
Combine powerful social data with current
customer profiles to generate amazing leads
from Facebook and across the web.
Robust Analytics
Lead identification and targeting analysis -
target, launch, and track campaigns through
an engaging dashboard
Reach the best prospects on the social web in real time.

17. Here’s your full marketing OS.
Reimagined.
1717
Cohesive Synchronization
Perpetual learning, and real time syndication
1ST
/3RD
PARTY
DATA (OPTIONAL)
Gravity4’s DMP allows advertisers to construct segments as a result of G4 application use
and optional 1st/3rd party data.
This holistic data repository syncs directly with the G4 Delivery Platform for seamless segment
activation, and perpetual performance intelligence.

18. Here’s your full marketing OS.
Reimagined.
1818
G4 DMP
CENTRALIZATION
· Agnostic Data Sourcing (1st
/3rd
)
· Custom Taxonomies
· Persona Insights and Reporting
· Real Time Refresh
AGNOSTIC DATA INPUT
· G4 Application Data
· 1st
Party Brand Data
· 3rd
Party Data
SEGMENT BUILDING
· Explicit Segment Creation
· Multivariate Segmentation
· A/B Testing
MULTI-VARIANT TESTING
· Performance Insights
· Data Retention

19. 1919
G4 Delivery
G4 DSP
Display, Mobile, Video,
Social
G4 Native
Social & Editorial
G4 Search
PPC (Google, Yahoo, Bing)

20. Here’s your full marketing OS.
Reimagined.
2020
G4 Delivery Platform
DATA MANAGEMENT
PLATFORM (OPTIONAL)
· G4 DMP Segment Use
RULES & SETTINGS
· Goal Setting
· Additional Rules/Targeting
MACHINE LEARNING
· Inventory Selection
· Creative Selection
· Bid Algorithms
DELIVERY PLATFORM
· Agnostic Delivery
· Aggregate Reporting
· Interactive Insights
G4
Delivery
G4
Search
G4
Native

21. 2121
Programmatic
Over 80 billion
bid requests
per day
99% Population
Reach*
All-inclusive access
Desktop
Video
Mobile Web
Mobile In-app
Private Market-
places
FBX
G4 Delivery Platform
Display, Mobile, Video, Social
Sophisticated Artificial Intelligence
The G4 DSP leverages state-of-the-art programmatic
algorithms that evaluate aggregate inventory sources,
audience attributes, and other targeting criteria for relevancy
in driving revenue.
Extended Audience Support
The G4 DSP leverages data from the G4 Application Suite in
tandem with 1st and 3rd party sources to create an agnostic
and holistic environment for classifying audience segments.
Social Taxonomy (Patent-Pending)
The G4 DSP was built to alleviate the chaos of addressable
media by building deep integrations across the industry to
deliver across all devices, channels, and assigned audience
personas!

22. 2222
G4 Delivery
Performance
Benchmarks
30% CPA reduction
105% ROAS increase
10% Resource
reduction
Top-tier access
Google
Yahoo
Bing
G4 Search
PPC (Google, Yahoo, Bing)
Sophisticated Artificial Intelligence
G4 Search leverages state-of-the-art Search algorithms that
evaluate aggregate inventory sources, keywords, and other
targeting criteria for relevancy in driving revenue.
End to End Insights
G4 Search provides best in class pre-sales forecasting,
and post-sales reporting.
Workflow Simplicity
G4 Search offers a simple, yet intuitive system that auto-
mates workflows on demand, which allows advertisers
to focus on more strategic responsibilities.

23. 2323
G4 Delivery
1.4 Billion unique
users per month
Top-tier access
Facebook
Yahoo
ESPN
NBC
+ Much more
G4 Native
Social & Editiorial
Organic Placement
G4 Native allows brands to place advertisements seamlessly
in social or editorial environments for unobtrusive exposure.
Rich Insights
G4 Native reports on engagement metrics that matter.
Understand the content that increases performance, and al-
low the G4 Native system to optimize placements in real time.
Cross Device Access
G4 Native is a cross device solution that matches the form
and function of publisher content.

24. 2424
Cross Channel Reporting
Add custom sharing widgets across your site,
and aggregate insights on what is being shared.
Real Time Data
Cookie users on your website to segment
and create look-alike audiences to retarget.
Complete Transparency
Extract popular site-entry keywords and
phrases to increase SEM and SMM efforts.
Reporting