SlideShare ist ein Scribd-Unternehmen logo
1 von 35
Downloaden Sie, um offline zu lesen
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff
Companies sell stuff, people buy stuff

Weitere ähnliche Inhalte

Andere mochten auch

When the marketing becomes the product
When the marketing becomes the productWhen the marketing becomes the product
When the marketing becomes the productHelge Tennø
 
Designing identities
Designing identitiesDesigning identities
Designing identitiesHelge Tennø
 
Experience Design and the Future of Marketing
Experience Design and the Future of MarketingExperience Design and the Future of Marketing
Experience Design and the Future of MarketingLynn Teo
 
This is not the time for Big Lazy Brands
This is not the time for Big Lazy BrandsThis is not the time for Big Lazy Brands
This is not the time for Big Lazy BrandsHelge Tennø
 
Digital Advertising Before and After 2008
Digital Advertising Before and After 2008Digital Advertising Before and After 2008
Digital Advertising Before and After 2008Helge Tennø
 
Five Customer Gaps
Five Customer GapsFive Customer Gaps
Five Customer GapsHelge Tennø
 
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer CapitalismThe End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer CapitalismHelge Tennø
 
We are in culture not sales
We are in culture not salesWe are in culture not sales
We are in culture not salesHelge Tennø
 
White Rush - presentazione in power point
White Rush - presentazione in power pointWhite Rush - presentazione in power point
White Rush - presentazione in power pointElisa Marino
 
Firstimpression, Marketing, Brand and Participants
Firstimpression, Marketing, Brand and ParticipantsFirstimpression, Marketing, Brand and Participants
Firstimpression, Marketing, Brand and ParticipantsHelge Tennø
 
Fagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - AgendaFagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - AgendaHelge Tennø
 
How do we measure the value of social media?
How do we measure the value of social media?How do we measure the value of social media?
How do we measure the value of social media?Helge Tennø
 
Business Advice From the Richest People in the World
Business Advice From the Richest People in the WorldBusiness Advice From the Richest People in the World
Business Advice From the Richest People in the WorldHubSpot
 
Business culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communicationBusiness culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communicationHelge Tennø
 
One hundred inspirational ideas
One hundred inspirational ideasOne hundred inspirational ideas
One hundred inspirational ideasHelge Tennø
 
The importance of brand in the digital media environment
The importance of brand in the digital media environmentThe importance of brand in the digital media environment
The importance of brand in the digital media environmentHelge Tennø
 
the art of creativity: asking provocative questions
the art of creativity: asking provocative questionsthe art of creativity: asking provocative questions
the art of creativity: asking provocative questionsJoyce Hostyn
 

Andere mochten auch (19)

When the marketing becomes the product
When the marketing becomes the productWhen the marketing becomes the product
When the marketing becomes the product
 
Designing identities
Designing identitiesDesigning identities
Designing identities
 
Experience Design and the Future of Marketing
Experience Design and the Future of MarketingExperience Design and the Future of Marketing
Experience Design and the Future of Marketing
 
This is not the time for Big Lazy Brands
This is not the time for Big Lazy BrandsThis is not the time for Big Lazy Brands
This is not the time for Big Lazy Brands
 
Digital Advertising Before and After 2008
Digital Advertising Before and After 2008Digital Advertising Before and After 2008
Digital Advertising Before and After 2008
 
Five Customer Gaps
Five Customer GapsFive Customer Gaps
Five Customer Gaps
 
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer CapitalismThe End of Shareholder Capitalism / The Beginning of Customer Capitalism
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
 
We are in culture not sales
We are in culture not salesWe are in culture not sales
We are in culture not sales
 
Ignite us
Ignite usIgnite us
Ignite us
 
White Rush - presentazione in power point
White Rush - presentazione in power pointWhite Rush - presentazione in power point
White Rush - presentazione in power point
 
Firstimpression, Marketing, Brand and Participants
Firstimpression, Marketing, Brand and ParticipantsFirstimpression, Marketing, Brand and Participants
Firstimpression, Marketing, Brand and Participants
 
Future Media
Future MediaFuture Media
Future Media
 
Fagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - AgendaFagmøte om Omni-Channel Marketing - Agenda
Fagmøte om Omni-Channel Marketing - Agenda
 
How do we measure the value of social media?
How do we measure the value of social media?How do we measure the value of social media?
How do we measure the value of social media?
 
Business Advice From the Richest People in the World
Business Advice From the Richest People in the WorldBusiness Advice From the Richest People in the World
Business Advice From the Richest People in the World
 
Business culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communicationBusiness culture is changing, and so will technology, design and communication
Business culture is changing, and so will technology, design and communication
 
One hundred inspirational ideas
One hundred inspirational ideasOne hundred inspirational ideas
One hundred inspirational ideas
 
The importance of brand in the digital media environment
The importance of brand in the digital media environmentThe importance of brand in the digital media environment
The importance of brand in the digital media environment
 
the art of creativity: asking provocative questions
the art of creativity: asking provocative questionsthe art of creativity: asking provocative questions
the art of creativity: asking provocative questions
 

Mehr von Helge Tennø

Business experimentation
Business experimentationBusiness experimentation
Business experimentationHelge Tennø
 
Agile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopAgile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopHelge Tennø
 
Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
 
Fit for Uncertainty
Fit for UncertaintyFit for Uncertainty
Fit for UncertaintyHelge Tennø
 
Mental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityMental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
 
We Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataWe Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataHelge Tennø
 
Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Helge Tennø
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 
Customer As Strategy
Customer As StrategyCustomer As Strategy
Customer As StrategyHelge Tennø
 
We overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runWe overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
 
The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...Helge Tennø
 
Grow your thinking
Grow your thinkingGrow your thinking
Grow your thinkingHelge Tennø
 
Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Helge Tennø
 
The Next Generation Content Is The Product
The Next Generation Content Is The ProductThe Next Generation Content Is The Product
The Next Generation Content Is The ProductHelge Tennø
 
Companies are designed to keep customers out
Companies are designed to keep customers outCompanies are designed to keep customers out
Companies are designed to keep customers outHelge Tennø
 
In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
 
Successful innovators don't care about innovating
Successful innovators don't care about innovatingSuccessful innovators don't care about innovating
Successful innovators don't care about innovatingHelge Tennø
 
The Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeThe Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
 

Mehr von Helge Tennø (20)

Business experimentation
Business experimentationBusiness experimentation
Business experimentation
 
Agile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction WorkshopAgile Customer Thinking - Introduction Workshop
Agile Customer Thinking - Introduction Workshop
 
Inevitable
InevitableInevitable
Inevitable
 
Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17Input Variables - Presentation ADC*E Festival ‘17
Input Variables - Presentation ADC*E Festival ‘17
 
Fit for Uncertainty
Fit for UncertaintyFit for Uncertainty
Fit for Uncertainty
 
Mental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing ComplexityMental Models and Organizations Amid Growing Complexity
Mental Models and Organizations Amid Growing Complexity
 
We Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old DataWe Are Running Our Organizations on Old Data
We Are Running Our Organizations on Old Data
 
Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)Our imagination is taken hostage (by outdated input variables)
Our imagination is taken hostage (by outdated input variables)
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 
Customer As Strategy
Customer As StrategyCustomer As Strategy
Customer As Strategy
 
We overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long runWe overestimate changes in the short run and underestimate them in the long run
We overestimate changes in the short run and underestimate them in the long run
 
The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...The Customer OS - Why digital isn’t digital and customers hold the key to you...
The Customer OS - Why digital isn’t digital and customers hold the key to you...
 
Grow your thinking
Grow your thinkingGrow your thinking
Grow your thinking
 
Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?Technology Will Disrupt - Why, What and How?
Technology Will Disrupt - Why, What and How?
 
The Next Generation Content Is The Product
The Next Generation Content Is The ProductThe Next Generation Content Is The Product
The Next Generation Content Is The Product
 
Companies are designed to keep customers out
Companies are designed to keep customers outCompanies are designed to keep customers out
Companies are designed to keep customers out
 
In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2In the end, the best customer experience wins, no matter who makes it - v.2
In the end, the best customer experience wins, no matter who makes it - v.2
 
Successful innovators don't care about innovating
Successful innovators don't care about innovatingSuccessful innovators don't care about innovating
Successful innovators don't care about innovating
 
The customer gap
The customer gapThe customer gap
The customer gap
 
The Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeThe Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - Prototype