The document provides a brief history of advertising over the past 20,000 years, from cavemen promoting their goods to modern digital advertising on social media platforms. It notes some key developments like Ayer defining advertising as "keeping your name in print" in 1899, Toulouse-Lautrec creating ads for the Moulin Rouge in the late 1800s, and the repositioning of Marlboro cigarettes from women to men in the 1950s after health studies. The document also discusses how advertising has evolved with technology but human psychology remains the same, and the best ads don't look like ads but offer value in exchange for attention through community, creativity and fulfillment.

1. the first 20,000 years of advertising Just do it.

3. oldest working writer in advertising

9. posters predominated, limited to names of product, seller

13. companies sought finest artists of the day to do visuals Toulous Lautrec’s ads for Moulin Rouge now hang in Louvre

15. Kodak, John W. Hartman Center for Sales, Advertising & Marketing History Duke University

16. Lever Bros, 1918. John W. Hartman Center for Sales, Advertising & Marketing History Duke University

17. Pond’s, 1924, John W. Hartman Center for Sales, Advertising & Marketing History Duke University

19. Don Draper’s ad was brainstormed in the 20s 1928 Vintage Ad Browser

20. Marlboro was introduced as ladies’ cigarette “Mild as May” 1927 Vintage Ad Browser

21. In 1950s, after study linked smoking to cancer, Marlboro repositioned for men. 1957 Tobacco Documents

22. Leo Burnett sought icon perceived to be most masculine.

23. 1957 Tobacco documents

25. 1960’s

26. 1970’s

27. 1984

28. 1990s

29. http://adage.com/mediaworks/article?article_id=146104

31. 160 million users worldwide 375,000 new users each day 90 million tweets posted each day 500 million users 75 million users

38. utility https://www.myskystatus.com/

39. discounts

40. DIY creativity brandfictionfactory.com campaign created by Deep Focus for AMC

41. community

42. how nike chalkbot works

43. personal fulfillment

44. free stuff

45. self-improvement

46. it goes where advertising hasn’t before, creative in content

47. and strategy

48. for personal connection with consumers

49. and opportunities for earned media

51. finding a job used to mean assembling spec ads on foamcore

52. and zipping them into a fake leather art case called your “book”

53. which you’d send around to agencies, one by one

54. and hope for a call

55. today’s advertising leaders are looking to your generation for brilliance

56. to light the way in a world that some still don’t understand where’s my jetpack

57. leanmeanfightingmachine.com