5 Social Media Tips to bear in mind and apply to your Social Media Strategy, to ensure you resonate with your donors and engage with them effectively.

1. Five Social Media Tips
for Fundraising!

2. Here are 5 things to bear in mind and apply to
your social media strategy, to ensure
you engage with your donors and appeal to
them effectively.

3. Why people give?
Tip #1 Giving is Emotional
Tip #2 Giving makes people Happy
Tip #3 Giving is Personal
Tip #4 Giving is Social
Tip #5 Giving is the right thing to do

4. #1 Giving is Emotional
Photo ref: http://smashinghub.com/30-brilliant-pictures-exposing-face-of-poverty.htm
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

5. Giving is Emotional

6. Giving is Emotional

7. Reasons people give #1 Emotion
• I felt emotionally moved by someone’s story
• I want to feel I am changing someone’s life

8. Tips on Emotional updates:
• Never forget it’s all about people
• Talk to the people you’re hoping to build a
relationship with
• Use a human voice
• Tell us something, make it interesting

9. Tips on Emotional updates:
• Tell one person’s story
• Show the impact of donations in relation to
helping one person.
• Use video and images not facts and figures.

10. Exercise 1
Emotional Updates

12. #2 Giving = Happiness

13. #2 Giving makes people feel happy
• I want to have fun and be part of something
(think Red Nose Day, Xmas Jumper Day, Coffee
Mornings)
• It makes me feel connected to other people
• Giving is a good thing to do.

14. Giving makes people feel happy

15. Giving makes people feel happy

16. Giving makes people feel happy

17. Exercise 2
Happy Updates

18. Tips:
• Show the journey of a fundraiser – before, during
and after.
• Encourage fundraisers to post how taking part
made them feel.
• Encourage fundraisers to post their photo’s
during the event and at the finishing line or at the
end of their challenge.

19. Giving makes people feel happy

20. #3 Giving is Personal
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

21. Story 1

22. Story 2

23. #3 Giving is Personal
• Someone I know asked me to give and I wanted to
help them
• A loved one has been affected by this illness
• I want to memorialise someone
• I might suffer from that illness one day

24. Tips on Personal updates:
• Make it easy to help and fundraise
• Make it easy for Fundraisers to ask friends and
family to sponsor on Facebook and Twitter.
• Make it easy for people to memorialise their
loved ones
• Explain the personal suffering and feelings of
your patients.

25. Exercise 3
Personal Updates

26. Giving is Personal

27. Giving is Personal

28. Giving is Personal

29. #4 Giving is Social

30. Giving is Social
• I feel a sense of closeness to a
community or group
• It makes me feel connected to
other people and builds my social network

31. Exercise 4
How to encourage
Fundraisers to post

32. Tips:
• Pre fill share buttons with the right information.
• Encourage conversation and social sharing by
creating and using hashtags
• Help fundraisers by providing a promotional pack;
with branding, tweetable images and hashtags.

33. Giving is Social

34. Giving is Social

35. Giving is Social

36. #5 Giving is the right thing

37. Giving is the right thing to do
• I was raised to give to charity – it’s a tradition
• I give for religious reasons – God wants me to
share my affluence
• I want to have a good image for myself/my
company
• I want to leave a legacy that perpetuates me and
my ideals

38. Tips
• Keep your charity’s message in mind
• Thank people for their hard work, time and effort
• Interact with people who post their photo’s
• Explain how fundraisers have made a difference

39. Exercise 5
Moral Updates

40. Why people give?
Tip #1 Giving is Emotional
Tip #2 Giving makes people Happy
Tip #3 Giving is Personal
Tip #4 Giving is Social
Tip #5 Giving is the right thing to do

41. Facebook Best Practise

42. Facebook Tips
• Post photo’s they receive 7 times more
engagement than plain text updates
• When posting just one image, to show it at it’s
fullest it needs to be at least 504 x 504 pixels
• Try posting at least once a day, especially
Saturdays when most sharing is done

43. Facebook Tips
• Tick “Similar Page Suggestions” in Settings >
General, you’ll receive a lot more “Page likes”
• Be Positive – you’ll receive 5 time more
engagement
• Less is more – 80 character posts or less receive
up to 66% more engagement

44. Twitter Best Practise
Photo: http://www.theguardian.com/tv-and-radio/2014/aug/31/great-british-bake-off-row-heres-one-bbc-prepared-earlier

45. Twitter Tips
• Clear, concise language is the most retweeted
• Tweets with links receive 86% higher RT rates
• Become an expert news source for your
Mastermind subject!
• Tweet frequently, several times a day if possible.

46. Twitter Tips
• Follow Strategically. This will become your own
news source for re-tweetable content.
• Go easy on the hashtags. Using more than 2
hashtags reduces the retweet rate.
• Full sized photo’s are best so don’t crop or edit
them first.
• You can add up to 4 photo’s per tweet.

47. Boost your social media engagement
Social Media Performance Review
Your own 2015 Social Media Strategy with
Actions to Boost Performance.
Special Event Rate £75 Only 10 slots available
helen@coldicottfreelancetraining.com

49. Coldicott Freelance Training
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between businesses and
their customers
We do this through developing
your strategy, your staff and your skills.
Interested?
Please call 0770 410 5954

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