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Eight keys to optimizing your marketing technology stack and success

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Heinz Marketing Inc
Heinz Marketing Inc

Presentation deck from Digital Growth Conference by Sales4Life, March 29, 2016 in San Francisco

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@heinzmarketing Matt Heinz President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing Six Keys to Selecting & Succeeding With Marketing Technology For Your Business
@heinzmarketing Housekeeping • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • B2B Sales & Marketing Metrics Best Practices Guide • Matt’s award-winning* smoked bacon recipe • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want
@heinzmarketing I am serious about bacon
@heinzmarketing 1. How many of you already have a martech stack? 2. How many are frustrated with your martech stack? 3. How many of you can measure the ROI of your martech stack? Show of hands….
@heinzmarketing
@heinzmarketing Key #1: Start with the problem & outcome
@heinzmarketing Is the tail wagging the dog?
@heinzmarketing Assess current state BUT…
@heinzmarketing Key #2: Align to Impact & ROI
@heinzmarketing Key #3:Establish requirements up front
@heinzmarketing Key #4: Work with IT
@heinzmarketing Key #5: Integrate with existing systems & processes
@heinzmarketing Key #6: Practice the OODA Loop
@heinzmarketing BONUS #7: Quarterly Reviews
@heinzmarketing BONUS #8: Be deliberate
@heinzmarketing The six eight keys to martech success 1. Start with problems & outcomes 2. Measure impact & ROI 3. Establish requirements up front 4. Work with IT 5. Integrate with existing systems & processes 6. Practice the OODA loop 7. Quarterly business reviews 8. Be deliberate
@heinzmarketing Housekeeping • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • B2B Sales & Marketing Metrics Best Practices Guide • Matt’s award-winning* smoked bacon recipe • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want
@heinzmarketing Thank you! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com

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