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BLOGBLOG
HOW TO RESCUE
A LOST
(7 ways to standout from the crowd)
Your BLOG is important.
Over 40% of
companies
think so.(eMarketer)
YOUR BLOG
showcases your
best ideas,
YOUR BLOG
presents your
unique solutions,
YOUR BLOG
and keeps prospects
and clients coming
back.
And that’s a
good thing.
But a great
message lost
in a BIG CROWD
won’t help you.
You need to
make your blog
STAND OUT and
be noticed.
Here are 7 ways to
rescue a lost
BLOG
1HAVE
SOMETHING
TO SAY
Because
BORING
TOPICS get
BORING
RESULTS.
Write about HOT TOPICS that
SOLVE A PROBLEM your
target audience cares
about.
Here are 3 ways to
FIND HOT TOPICS:
Q#1: When it comes to [sales, costs, employees, etc.]
what is your biggest challenge?
Q#2: Thinking about your answer to Q#1, what
would be an ideal solution?
run a 2 question survey1
use Alltop to find
trending topics from other bloggers
2
research recent news articles:
1. search Google for “news: [your topic]”
2. narrow your search in Search Tools by
selecting “Past month”
3
2SAY IT
WELL
Just like public speaking, it’s
not just about the content -
BETTER WRITING gets
BETTER RESULTS.
3Here are ways to write better:
1 2 3
FOLLOW A TEMPLATE that starts
with a problem and ends with a
solution
1
KEEP THE READER MOVING - use
dashes, short paragraphs and even
shorter sentences.
21
USE SIMPLE, PRECISE WORDS -
instead of “increased customer satisfaction”,
write “have happier customers”.
3
3
ADD
EYE
CANDY
Just like a book - the
BETTER THE COVER the
BETTER THE SALES.
Avoid stock-looking
photography and
use images that
from clicking on.
STOP THE READER
For extra marks add text on
your image and,
with screenshots.
HIGHLIGHT KEY POINTS
4PROMOTE
YOUR POST
Nobody will find
your blog unless
you PROMOTE IT.
Promote it to your
to attract more
readers.
SOCIAL MEDIA
FOLLOWERS
YOU COULD…
—try to do it yourself
YOU COULD…
—	try to do it yourself
— spend your evenings loading
some scheduling software
YOU COULD…
—	try to do it yourself
—	spend your evenings loading 	 	 		 	
	some scheduling software
—hire a VA in some foreign
country
Or, use SOS to PROMOTE YOUR
BLOG daily on social media.
Your SOS editor reads your blog
and POSTS DAILY on social media
- so you don’t have to.
www.getsos.net
Click here to
take the free trial
5GET OTHER
PEOPLE
to promote
your Post
Include their
OPINIONS
Interview an
EXPERT.
Write a BOOK REVIEW.
And tell them about it!
6
MAKE
SHARING
EASY
Make it easier for readers to
share your post on their
social media account and
you GET MORE READERS.
Use social share plug-ins
like: www.sumome.com
Use a tweet generator like:
Better Click to Tweet
7BE
CONSISTENT
The two secrets to
successful blogging are:
CONSISTENT WRITING and
CONSISTENT PUBLISHING.
Start by choosing a
time of day for
writing, set a time
limit and REMOVE
DISTRACTIONS.
Draft
Publish
Blog
Draft
Draft
Draft
Draft
Publish
Blog
Publish
Blog
Publish
Blog
Next choose a day of week
for final draft and one for
PUBLISHING.
AND THEN
COMMIT.
"There is nothing to writing. All you do is sit down
at a typewriter and bleed.” Ernest Hemingway
IF YOU WANT
YOUR BLOG TO
GROW -
FEED IT.
Use these 7 simple strategies to
RESCUE your lost BLOG -
1. Have something to say.
2. Say it well.
3. Add eye candy.
4. Promote your post.
5. Get other people to promote your post.
6. Make sharing easy.
7. Be consistent.
Your customers will
Thank You!
Your SOS editor reads your blog
and POSTS DAILY on social media
- so you don’t have to.
www.getsos.net
Click here to
take the free trial

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