Learn how the speaking industry works, how speakers get paid, and what you need to get paid to speak. There are three SlideShares in this series: How the industry works. How to choose a topic that sells. How to get hired.

1. GET PAID TO
SPEAKhow the industry works

2. People have
been getting
paid to speak
for a long time.

3. Some are celebrities

4. Some are athletes

5. Some are retired politicians

6. And some are none of those things.

7. They are
authorities who
get paid for what
they know.

8. That could be you.

9. First - how the industry works.
* The meeting industry is the eighth largest in the U.S.
National Speakers Association

10. There is more than ONE way
to get paid

11. 1. Keynote Speaking
(also called the “plenary”)
* 84% of meeting planners hire external speakers.
Tagoras

12. 2. Conference Workshop
- seminars at conferences that run
concurrently (“breakout” or “concurrent”)

13. 3. Training
- skill development seminars for companies,
associations and not-for-profits

14. - a process to help a team reach
decisions and create a plan
4. Facilitation

15. 5. Platform speech
- you get paid by back-of-room sales

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1. Industry associations
2. Corporate event
3. In-house training
4. Conference workshop
5. Emcee at conference
6. Service clubs
7. Lunch and learn
8. Business networking groups
9. Special interest groups
10. Webinar for client
11. On-line course
12. Speaker bureaus
13. Education institutions
14. Facilitation
15. Platform speech
16. Toastmasters
17. Seminar companies
18. Live on-line seminar
19. Showcase event
20. Public seminars
21. Host a conference
22. Membership
23. Video on demand
24. Pn-line course
25. Cruise ships
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17. Next, you need to know
where the work comes
from…

18. Associations
Most associations require members to earn education
credits every year this means their events are typically
well attended.

19. Corporations
Corporations have an on-going need for staff training
and often have regional and national events either for
staff and/or clients.

20. Not-For-Profits
Even small, local not-for-profits need facilitation of planning
sessions, staff training and even executive coaching.

21. Speaker Bureau
Bureaus are private companies that secure bookings for
speakers in return for a commission. With an “exclusive”
agreement all bookings go through the bureau.
“74% of meeting planners use speaker bureaus”
Tagoras

22. Now that you know
how the industry
works…

23. You need to establish your authority
(there are four steps)

24. Establish Your Authority
Identify a market segment that has a real need
you understand.
1

25. Establish Your Authority
Identify a market segment that has a real need
you understand.
Define a topic area (as narrow as possible)
where you can become the authority.
1
2

26. Establish Your Authority
Identify a market segment that has a real need
you understand.
Define a topic area (as narrow as possible) you
where can become the authority.
Create (and promote) consistent high-value
content that helps your target audience.
1
2
3

27. Establish Your Authority
Identify a market segment that has a real need
you understand.
Define a topic area (as narrow as possible) you
where can become the authority.
Create (and promote) consistent high-value
content that helps your target audience.
Get really, really good at delivering your
solutions live in front of an audience.
1
2
3
4

28. The speaking industry allows
you to teach, entertain, inspire,
and serve in a very unique
way.

29. Your job is to earn your
position in the industry.

30. If you are willing to do the work,
the rewards will be great.

31. https://
hughculver.leadpages.co/
25-little-known-ways-
slideshare/
https://
hughculver.le
adpages.co/
25-little-
known-ways-
slideshare/
Download your copy
Get ALL 25 ways to get Paid to Speak
1. Industry associations
2. Corporate event
3. In-house training
4. Conference workshop
5. Emcee at conference
6. Service clubs
7. Lunch and learn
8. Business networking groups
9. Special interest groups
10. Webinar for client
11. On-line course
12. Speaker bureaus
13. Education institutions
14. Facilitation
15. Platform speech
16. Toastmasters
17. Seminar companies
18. Live on-line seminar
19. Showcase event
20. Public seminars
21. Host a conference
22. Membership
23. Video on demand
24. Pn-line course
25. Cruise ships
Send my free guide