For image search or visual search,there is a simple image SEO reason for all of this: an image with related text ranks better for the keyword it is optimized for.

1. VISUAL SEARCH
IMAGES SEARCH OPTIMIZATION
Visual search is a technology that lets users do searches with images instead of words
~ Hemant Chourasia

2. WHY IS VISUAL SEARCH
IMPORTANT?
Smart
Search
Voice
Recognition
Artificial
Intelligence
VR
New and improving visual search technologies like Google Lens are changing
user’s search behaviour. Something that in turn creates new opportunities for
companies that want to increase both traffic and sales.
Before you start exploring Visual/Image search, make sure you've optimized
your site images as fully as possible.
~ Hemant Chourasia

3. VISUAL SEARCH DIFFERS FROM IMAGE SEARCH
Visual search is part of something called sensory search, which consists searching via text, voice and vision. In
the past, nearly every search started with someone typing in a couple of words in a text field. Today,
increasingly, searches start by voice or by pointing a camera app at something. You’ll see these different types
of searches converge more and more as visual search is a great addition to text and voice search.
While visual search uses visuals as a starting point, image search is different. Image search has been around
forever. A classic image search starts with a typed search prompt in a search field and leads to a SERP that
shows several images that match that specific search. These images can be narrowed down by selecting smart
filters from the menu bar.
Image searches may be more significant than you think
Any images posted by a business related to retail and consumer goods should be especially mindful of
optimizing those images for organic search. But there are many other image categories that will benefit from
better optimizing. For example, any business that relies on the reputation of individuals should take similar
steps.
Since search ranking is often neglected and because there are so many more results presented on image
search results pages, Google Images can help a local business, or its products and services get found.
~ Hemant Chourasia

4. HOW VISUAL SEARCH IMPACTS THE FUTURE OF SEO
With AI Assistants like Google Assistant becoming more commonplace, search can now be conducted
even without having to type a single letter.
Along with voice search, another new method on conducting a search is now being used as well in the
form of visual search. If voice search is done through the human voice, visual search is done by simply
opening your camera and taking a picture. This new way of conducting search through images might be a
relatively new technology, but it has seen a good amount of development, with various apps and services
testing the technology out.
HOW VISUAL SEARCH WORKS
Like voice search and standard search, visual search begins through input, and for this case, taking a
picture and cropping it. While some people may compare visual search to Google’s image search feature
and find some similarities, visual search offers much more. One of the most prominent apps that utilize
visual search is Pinterest and Google, the latter of which offers Google Lens and Google Goggles.
~ Hemant Chourasia

5. WHAT ARE THE RANKINGS ELEMENTS FOR
GOOGLE IMAGES + VISUAL SEARCH?
Images that enhance a user’s experience are ranked better by Google
Google values relevance and quality in returning search results and thus, user experience feedback is a
strong signal to Google for ranking purposes. Thus, the more popular an image and the more clicks it gets,
the higher the ranking.
OPTIMIZE IMAGE DATA, LABELS, TAGS AND DESCRIPTORS FOR BETTER GOOGLE INDEXING AND RANKING
Metadata, labels and descriptors are all used by Google for indexing purposes, so they’re important in
identifying for Google what your image is and the context in which it is used. Better indexing means better
ranking in search results. Below are the main labels, tags and descriptors that may be customized whenever
you upload an image for display on your site and that you should pay attention to for ranking in Google
Images.
~ Hemant Chourasia

6. OPTIMIZATION STEPS
1. Make sure to use High-res Images
When optimizing for visual search, you want to make sure that you only use photos with high-resolution. This will
namely ensure that Google can process your images and match them with user’s queries.
However, the usage of high-resolution images is also important to make sure that your site look professional and
appealing to users. So better pictures boost clicks which will boost ranking of that image.
2. Offer several images (especially for products)
Another important thing when you’re optimizing for visual search, is to offer several images of your product(s).
Preferably from different angles. This will namely make sure that Google can process your goods and match them
with user’s queries, no matter which angle they view your product(s).
3. Add alternative text to your images
When optimizing for visual search, you want to make sure that you always add alternative text to your images.
This will namely help search engines to better understand the context of your images and thereby process and
rank them correctly.
~ Hemant Chourasia

7. 4. Make sure to compress your images
As you probably know, high-resolution images tend to slow down your site. In order to prevent this from happening, you
should always make sure to compress your images with tools like TinyJPG.
5. Add an image sitemap to your website
Another important thing when you’re optimizing for visual search, is to add an image sitemap to your website. This will
namely facilitate indexing and make sure that Google find your images.
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:image="http://www.google.com/schemas/sitemap-
image/1.1">
<url>
<loc>http://example.com/sample.html</loc>
<image:image>
<image:loc>http://example.com/image.jpg</image:loc>
</image:image>
<image:image>
<image:loc>http://example.com/photo.jpg</image:loc>
</image:image>
</url>
</urlset>
~ Hemant Chourasia

8. 6. Caption
What exactly can be seen in the image? What relevant keyword describes the image best?
7. ALT attribute (ALT Tags)
Alternative text for images is often neglected; it is not only read out by search engines but is also designed to use voice
output to convey the content of the image to visually impaired people. So, it makes sense to provide a short and precise
description that also contains the main keyword.
8. Image context
Images are typically surrounded by text content. If this context provides a perfect fit with the content of the image, the
content becomes more relevant overall. A suitable keyword should be selected here, too.
9. Exif data
Modern cameras generate additional information such as date and time, technical values such as focal length and
exposure, and geographic coordinates that mark the location where an image was taken. The geodata in particular may
be important information for visual searches relating to a particular location.
~ Hemant Chourasia

9. 10. Structured Data
Search engines use this supplemental information to identify the types of content a website contains.
Help Search Engines understand your content by using structured data for all relevant elements of images
As a guideline always mark up:
- Price
- Availability
- Images
- Property Name
~ Hemant Chourasia

10. SCHEMA IMPLEMENTATION
We should implement all important schema tags on the website to improve Brand visibility.
AMP PAGES SEARCH
AMP help to Search stories with images
AMP with structured data ( Recommended] AMP pages with structured
data can appear in the Top stories carousel, host carousel of rich
results, Visual stories, and rich results in mobile Search results. These
results can include images, page logos, and other interesting search
result features.)
PIXEL-BY-PIXEL IMAGE SEARCHES THAT ENABLE “SNAP AND
SEARCH” BY IMAGE.
Images sizes needs to be added - Large, Medium, Small Sizes.
We can use the Reverse Image Search Tools to Upload the right Visual images.
~ Hemant Chourasia

11. Thank You
~ Hemant Chourasia