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Nov.28
STATE OF
HARDWARE
2015
LIFESTYLE
Let’s start with a few questions…
What to build? Why? How?
Where? With whom?
When to launch? How?
How to finance? To distribute?
How not to die prematurely?
IoT
The good news about hardware
Prototyping and launching is much easier
New low-cost platforms enable projects and products
Watch the interview
Electronics prototyping become easier with PCB printers
Print 2-layer boards
Dispense solder paste
Reflow
Innovation ecosystem is built off mobile components
There is an explosion of startups
More incubators, maker spaces, accelerators…
More hardware investors Source: Bolt.vc
More investment than ever in IoT
$5.8B
$46B
$2.9B $3.1B
$10B
Several companies reached “unicorn” valuations
$3.85B
Asian supply chains have opened up to startups at any scale
Retailers step up their game and push smart devices
New channels and retail experiences for smart devices
smart pop-up store
HEALTH
The less good news
The gap between “makers” and “startups” has widened
Customers expectations are through the roof
Multi-Touch
3D Touch
Retina
Sapphire glassGorilla glass
4K
12MP
7000 Series Aluminum
Polished Chamfers
Rose gold finish
Space Grey
Aerospace grade
Strongest Alloy
Dual ion-exchange
Unibody design
Accurate colors
Magic
Xiaomi started with smartphones and small things
$10 (69 rmb)
Mi Band
$65 (399 rmb)
Yi Camera
$280 (1,799 rmb)
Mi Note
Source: www.hax.co
Specs are often comparable, sometimes superior
Source: Engadget, April 2015
0
25
50
75
100
Xiaomization is now in full force
Source: www.hax.co
2010
price
index
1/10
1/5 1/5
1/3
$10 $65 $300 $330 $1,0002015 Price:
1/20
Some very new products are already commoditized
$150 $300 $300
Source: www.hax.co
Exits were scarce in 2015, some valuations went down
GoPro stock is at $21
its IPO price was $24
Misfit got acquired for $260M
following a $40M series C
and total funding of $64.4M (4x)
Square raised $590.5M over 9 rounds
It is planned to IPO around $4.2B (7x),
below its last $6B valuation.
Fitbit stock is at $27.7
its IPO had opened at $30
“Before you had 6 years,
today you have 6 months”
Chris Anderson
CEO, 3D Robotics
Time-to-market is more critical than ever, and getting shorter
Distribution remains difficult to reach and finance
The way forward
ADVANCED
#1
Pick problems wisely
technical discovery
softwareecosystem
Xiaomization
Square
Parrot Oculus
Nest
Startups
Sweet Spot
Defensibility and speed matter more than ever
Boston
Dynamics
Magic Leap
Long
Cycles
Source: www.hax.co
Science, software and community increase defensibility
Science Software Community
Users
Developers
Suppliers
Distributors
Algorithms
Artificial Intelligence
Big data
UX
Physics
Materials
Medicine
Medicine
Brandetc.
What is your 10x advantage?
LIFESTYLE HEALTH ROBOTICS IoT
ENABLEMENT
ADVANCED
MANUFACTURING
Wearapeuthics
Implantables
DataWare
AgTech
Smart automation
HaaS
RaaS
HAX runs 5 tracks focused on key trends
Biofeedback wearable for anxiety management
Watch the pitch
Inventory
Today
Delivery
Tomorrow
Pick & Place
Next-gen
Robots for retail
Watch the video
Precision agriculture
Watch the pitch
#2
Build cheaper, better, faster…
in Shenzhen
“It’s Hollywood for electronics” - Eric Pan, Seeed Studio
Shenzhen = best supply chain from prototyping to production
“We gained a year of
development time
by coming to China”
Nils Mattisson
ex-Apple, Founder of MINUT
“1 week in Shenzhen = 1 month in the Valley”
SPEED and COSTS are WEAPONS
linked to your supply chain.
Japan’s Cerevo built its cosplay gun & more in Shenzhen
#3
One future?
What happens when computers become free?
After computers in things
and apps on things…
disposable or free computing?
State of Hardware 2015
Synthetic
Biology SoftwareHardware
Food
Business
HAX is a SOSV Accelerator
Shenzhen: HAX Accelerator
Product / Market fit
San Francisco: HAX Boost
Product / Retail fit
We invest in,
accelerate
and scale
hardware companies
The World’s First & Largest Hardware Accelerator
LIFESTYLE HEALTH ROBOTICS IoT
ENABLEMENT
ADVANCED
MANUFACTURING
Global investment themes
60% Americas, 20% Europe, 20% Asia
80 investments - 60% B2C, 40% B2B
ADVANCED
MANUFACTURING
LIFESTYLEROBOTICS
Several startups on a “Fitbit trajectory”
“Lego for robotics” “Polaroid” mobile case
Circuit board printer $9 computer
Smart lights Mobile blood testing
HEALTH
IoT
ENABLEMENT
LIFESTYLE
Upto$100k
$100k-$1M
Over$1M
“Most active investor in crowdfunded hardware” - Techcrunch
Vast crowdfunding know-how
Sourcing
Building
Supply chain
Learn critical skills in record time
Surround yourself with experts, geeks and entrepreneurs
Strategy
Launch
Fundraising
Info/Apply
www.hax.co
www.vimeo.com/haxco
www.slideshare.com/haxlr8r
Talk to us: makeit@hax.co
Bridge the world's
best ecosystems
& come build
the future with us.

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