How do you build hardware startups in 2015? Same questions, new answers. This presentation was first given at HAX 7 Demo Day and UC Berkeley in November 2015.
19. Customers expectations are through the roof
Multi-Touch
3D Touch
Retina
Sapphire glassGorilla glass
4K
12MP
7000 Series Aluminum
Polished Chamfers
Rose gold finish
Space Grey
Aerospace grade
Strongest Alloy
Dual ion-exchange
Unibody design
Accurate colors
Magic
20. Xiaomi started with smartphones and small things
$10 (69 rmb)
Mi Band
$65 (399 rmb)
Yi Camera
$280 (1,799 rmb)
Mi Note
Source: www.hax.co
21. Specs are often comparable, sometimes superior
Source: Engadget, April 2015
22. 0
25
50
75
100
Xiaomization is now in full force
Source: www.hax.co
2010
price
index
1/10
1/5 1/5
1/3
$10 $65 $300 $330 $1,0002015 Price:
1/20
23. Some very new products are already commoditized
$150 $300 $300
Source: www.hax.co
24. Exits were scarce in 2015, some valuations went down
GoPro stock is at $21
its IPO price was $24
Misfit got acquired for $260M
following a $40M series C
and total funding of $64.4M (4x)
Square raised $590.5M over 9 rounds
It is planned to IPO around $4.2B (7x),
below its last $6B valuation.
Fitbit stock is at $27.7
its IPO had opened at $30
25. “Before you had 6 years,
today you have 6 months”
Chris Anderson
CEO, 3D Robotics
Time-to-market is more critical than ever, and getting shorter
30. Science, software and community increase defensibility
Science Software Community
Users
Developers
Suppliers
Distributors
Algorithms
Artificial Intelligence
Big data
UX
Physics
Materials
Medicine
Medicine
Brandetc.
What is your 10x advantage?
43. Shenzhen: HAX Accelerator
Product / Market fit
San Francisco: HAX Boost
Product / Retail fit
We invest in,
accelerate
and scale
hardware companies
The World’s First & Largest Hardware Accelerator
44. LIFESTYLE HEALTH ROBOTICS IoT
ENABLEMENT
ADVANCED
MANUFACTURING
Global investment themes
60% Americas, 20% Europe, 20% Asia
80 investments - 60% B2C, 40% B2B