أدوات التأسيس و التسويق والتحليل و بناء للمشاريع الرقمية الناشئة .. للمختص و المستشار حاتم الكاملي Marketing and startup tools by Hatem Kameli

1. Hatem Kameli, Founder:
Marketing & Startup Tools
‫الناشئة‬ ‫الرقمية‬ ‫ع‬ ‫للمشاري‬ ‫التسويق‬ ‫و‬ ‫التأسيس‬ ‫أدوات‬

2. MarkTech
Marketing Technology Tools

4. Product
Plan
Process
Platform
People
5 Ps

5. Plan
Process
Product
Platform

6. PIVOT
Discovery
Problem
SolutionFit
Proposed
MVP
Proposed
Funnel(s)
Validation
Product
MarketFit
Business
Model Fit
Sales&
Marketing
Model Fit
Scale
Execution
Scale&
Grow
Company
Building
Scale
Organization
ScaleOperations

13. ‫التحقق‬ ‫مرحلة‬
Market & Customer Validation
Get out of TheBuilding

16. Resal MVP

17. Start-up Marketing
Marketing Technology Tools

18. Product
Plan
Process
Platform
People
5 Ps Startup Marketing

19. Marketing Experiments & Growth Engine
‫النمو‬ ‫محرك‬‫و‬ ‫التسويق‬ ‫تجارب‬

20. In 1996 co-workers Sabeer Bhatia andJack Smith
planned to start acompany called JavaSoft

21. T H E Y
R A I S E D
$ 3 0 0 ,0 0 0

22. July August
Their growth strategy was to buy
billboardsandradio ads

23. B U T S O M EO NE
H A D A B E T T E R I D EA

24. PUT ‘PS: I LOV E YO U. G E T
YO UR F R E E E -MA IL AT
HOTMAIL’ AT T HE B OT TO M
O F E AC H E-MAIL.

25. T H E Y S TA R T E D AV E R A GING
3,0 0 0 N E W U S E R S A DAY
July August

26. WITHIN 6 MONTHS, T H E Y W E R E UP TO
1 MILLION U S E R S
July September November

27. July September November January
F IV E W E E K S L AT E R , T HE Y HIT T H E 2
MILLION U S E R MARK

28. IN O N E C A SE,
BHATIA S E N T
O N E EMAIL TO
A FRIEND IN INDIA

29. WITHIN 3 W E E K S
HOTMAIL H A D
3 0 0 ,0 0 0 U S E R S IN
INDIA

30. July September November January March May July September November
(There were only 70million internet users at the time)
W H E N T H E Y S O L D TO MICROS O F T 1.5 Y E A R S A F T E R L A UNCH, HO TMAIL
H A D 8.5 MILLION U S E R S

31. from 100,000 to 4,000,000 users in15 months

32. How to get money ? Leads ?
Revenue Model
Revenue Metrics
R e v e n u e

33. Growth Marketing Engine & Process

34. PR
PARTNERSHIPS
T H E L E A N
MARKETING
F U N N E L
Re fe rra l

35. PR
PARTNERSHIPS
1. A C QUI SI TI ON
Users come to your site
fromvariouschannels
‫ومستخدمين‬ ‫زوار‬ ‫على‬ ‫الحصول‬

36. PR
PARTNERSHIPS
2. A C T I VAT I ON
Users enjoy their first visit
‫نشطين‬ ‫مستخدمين‬

37. PR
PARTNERSHIPS
3. R E T E N T I O N
Users comeback
‫الموقع‬ ‫وزيارة‬ ‫الخدمة‬ ‫إلستخدام‬ ‫الزوار‬ ‫عودة‬

38. PR
PARTNERSHIPS
4 . R E F E R R AL
Users like the product
enoughto refer friends
‫والمستخدمين‬ ‫العمالء‬ ‫دعوة‬
‫منهم‬ ‫الخدمة‬ ‫نشر‬ ‫أو‬ ‫ألصدقائهم‬
‫للجمهور‬
Re fe rra l

39. PR
PARTNERSHIPS
5. R E V E N U E
Users dosomethingthat
leads you to make money
‫ورفع‬ ‫إيرادات‬ ‫على‬ ‫الحصول‬
‫تكاليف‬ ‫وتقليل‬ ‫اإليرادات‬ ‫معدل‬
‫عمالء‬ ‫على‬ ‫الحصول‬ Re fe rra l

40. Let’s See
Marketing Technology Tools

43. Best Tools
Best Channels
Best Campaigns

44. No Best Tools
No Best Channels
No Best Campaigns
BRASS, PIES, The hook model

47. Q&A
Thank You