1. Getting a mobile idea
to 100000 users
Thursday, October 17, 13

2. A little story about me
Thursday, October 17, 13

3. Thursday, October 17, 13

4. Thursday, October 17, 13

5. We look forward to building your success story
Thursday, October 17, 13

6. 40 / 725700 = 0.000055
Thursday, October 17, 13

7. $10000
Thursday, October 17, 13

8. $10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
Thursday, October 17, 13

9. • Ideas
• Lean Learning - Hypothesis, experiment,
evidence
• Loop
• Growth Hack
Thursday, October 17, 13

10. 1. Idea
Thursday, October 17, 13

11. Great! Let us build and
launch it
Thursday, October 17, 13

12. Lean Learning
Assumption/ We believe that people living in Vietnam need a better way to
book delivery couriers and rides on motorbikes
Hypothesis
Experiment
Evidence
Thursday, October 17, 13
The smallest thing we can do to prove that need is to go to
offices and give our mobile number and charge them really
low rates to see if they want to use the service
We will know we have succeeded when 30% of the people
who we approach use the service one time and 20% of those
people actively continue to use that service

13. Focus
Thursday, October 17, 13

14. Listen Vs Observe
Thursday, October 17, 13

15. How to design great
experiments
Smallification
Thursday, October 17, 13

16. • http://www.youtube.com/watch?
v=cMtnA9oG3Js
Thursday, October 17, 13

17. Think BIG but bet small
Thursday, October 17, 13

18. Hands on - 5 min
Thursday, October 17, 13

19. Lean Learning
Assumption/ We believe that people living in Vietnam need a better way to
book delivery couriers and rides on motorbikes
Hypothesis
Experiment
Evidence
Thursday, October 17, 13
The smallest thing we can do to prove that need is to go to
offices and give our mobile number and charge them really
low rates to see if they want to use the service
We will know we have succeeded when 30% of the people
who we approach use the service one time and 20% of those
people actively continue to use that service

20. Thursday, October 17, 13

21. Thursday, October 17, 13

22. Prototyping
• fluid UI
• Proto IO
• Omni Graffle
Thursday, October 17, 13

23. Thursday, October 17, 13

24. FEATURES
TIME
Thursday, October 17, 13

25. Summary
Thursday, October 17, 13

26. Growth Hacks
Thursday, October 17, 13

27. Organic Search
• Call to action
• Use Rich snippets http://www.google.com/
webmasters/tools/richsnippets
Thursday, October 17, 13

28. Email marketing
Thursday, October 17, 13

29. Create
Content
and share
Thursday, October 17, 13

30. Blog
• Write about why you do it, not just how
• Start a community
Thursday, October 17, 13

31. Partner with famous
blogs
• Drive traffic
• Up your SEO and ranking on google
Thursday, October 17, 13

32. Leech on the leaders
• Post in famous forums that are related.
• Do not sound like spam, that will backfire
Thursday, October 17, 13

33. Seed users
• Create content yourself and post them on
your app. No one wants to go to a empty
site with no users
Thursday, October 17, 13

34. Complete immersion
• Use the app yourself, everyday. Be the
biggest fan of your own product.
• If your app involves other users, ask them
how they know the app, what do they like
and dislike but do not tell them you are the
founder.
Thursday, October 17, 13

35. Incentivize virality
Thursday, October 17, 13

36. Get on news or tech
sites
Thursday, October 17, 13

37. Thursday, October 17, 13

38. Video Sharing
Thursday, October 17, 13

39. re-think your video ad
Thursday, October 17, 13

40. Remind your users
Thursday, October 17, 13

41. Thursday, October 17, 13

42. Thursday, October 17, 13

43. Social
Games
(Graphics)
Thursday, October 17, 13
Utilities
(Speed)

44. This is not a Website.
Thursday, October 17, 13

45. Thursday, October 17, 13