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**tiffany.razf.opportunity   6/15/01   11:40 AM   Page 1




             Is your online presence
                delivering on the promise
             of the Tiffany Blue Box?
                                                           Creating a digital experience that lives up to the demands of a premiere brand
                                                           is a challenging task, but the rewards for success are significant.
**tiffany.razf.opportunity   6/15/01   11:40 AM   Page 2




                         Razorfish will show you how to use your digital presence to
                                                                                             deliver
                                                                                           the brand
                         deliver on the promise of your brand, gain a deep understanding
                         of your customers and provide a level of service that exceeds
                         their expectations. We’ll even show you how to measure the
                         value of success.


                         Deliver the brand promise
                         Know your customers
                         Exceed customer expectations
                                                                                               promise.
                         RAZORFISH CAN SHOW YOU.
**tiffany.razf.opportunity                                          6/15/01   11:40 AM   Page 3




                                                                                                                                                 ?

                                                                                                                              Are you delivering an
                                                                                                                             online experience that
                                                                                                                               is comparable to the
                                                                                                                                in-store experience?


                                                           “There is more to branding than throwing money at media to
                                                           establish brand awareness. To succeed, companies must             Do you provide online
                                                                                                                                customers with the
                                                           communicate the brand’s point of differentiation and deliver on       same assistance in
                                                                                                                               selecting a gift that
                                                           the brand experience.”                                            they would encounter
                                                                                                                                      in the store?




                                                                                                                               Does the content on
                                                                                                                             your site communicate
        Education, March 15, 2000
        Companies: Spotlight Differentiation Rather than
        Source: Jupiter Communications, Branding Online




                                                                                                                                       the theme of
                                                                                                                              celebrating important
                                                                                                                                        life events?
**tiffany.razf.opportunity     6/15/01   11:40 AM   Page 4




                                                                                                      know
                             Your brand is your business.

                             Tiffany & Co.’s brand is built on uncompromising standards of
                             craftsmanship and trust, world class design, enduring value, and an
                             experience that celebrates important life events.



                                                                                                   your
                                                                                                    customers.
                             Razorfish understands the challenges inherent in translating these
                             brand values to a digital medium. Our experience in creating
                             immersive, intimate digital experiences will allow www.tiffany.com
                             to realize its full potential as a premiere online destination that
                             informs, inspires and celebrates.
**tiffany.razf.opportunity                           6/15/01   11:40 AM   Page 5




                                                                                                                                ?

                                                                                                          Are you getting to know
                                                                                                            your customers online?
                                                                                                         Are you able to discover,
                                                                                                              understand and even
                                                                                                       anticipate their needs when
                                                                                                             they visit tiffany.com?




                                                                                                        Are you using the data you
                                "With the slowing economy creating an uncertain retail environment,     collect about users of your
                                                                                                             site to provide better
                                understanding drivers of consumer behavior will become increasingly                  service to your
                                                                                                        customers on - and offline?
                                important online."


                                                                                                                  Is the information
                                                                                                      collected online being shared
                                                                                                          with the brick-and-mortar
       February 21, 2001
       Managing Relationships Online,
       Source: Jupiter Research, Customer Service:




                                                                                                                              store?
**tiffany.razf.opportunity   6/15/01   11:40 AM   Page 6




                       Successful commerce requires a deep



                                                                                                     exceed
                       understanding of your customers.
                       A good salesperson is both an empathetic listener and a student of
                       human behavior. The individual sale is completed by engaging a
                       customer in conversation, and listening and reacting properly to



                                                                                                     customers’
                       what she says. With each successful sale the salesperson is better
                       able to anticipate the needs of the next customer.

                       In the self-service environment of an online store, the Web site is    your
                                                                                                expectations.
                       your salesperson. While the front-end design of the site greets each
                       customer who enters the store, the backend “brain” should be lis-
                       tening to what she says and reacting appropriately.

                       From richer customer data mining to proactive marketing opportu-
                       nities, Razorfish believes that getting to know your customers on-
                       and offline is critical to long-term success.
**tiffany.razf.opportunity                         6/15/01   11:40 AM   Page 7




                                                                                                                                ?

                                                                                                      Are you delivering the level
                                                                                                       of service online that your
                                                                                                               customers expect?


                              “To preserve their exclusive demeanors and high prices, luxury
                              brands must focus on service as a means of overcoming the                  Do you leverage data on
                                                                                                      customer behavior online to
                              combined obstacles of consumer reluctance, technological limitations,     anticipate and respond to
                              and price pressure.”                                                        your customers’ needs?




                                                                                                           Is your service strategy
                                                                                                        integrated across channels
                                                                                                      (store, catalog, and online)?
       Online, October 1999
       Conventional Tactics to Sell Luxury Goods
       Source: Jupiter Communications: Avoid
**tiffany.razf.opportunity   6/15/01   11:40 AM   Page 8




                         Premium products and premium service
                         go hand-in-hand.

                         Your customers expect a level of service that is especially challenging
                         to deliver in the self-service environment of a Web site.                 We’re so convinced of the value we can deliver that we’re offering
                                                                                                   Tiffany & Co. the first step for free...
                         The good news? Your online store affords you the opportunity to
                         develop a one-to-one relationship with each of your customers,
                         regardless of how frequently they shop or how much they spend.

                         But an effective site does not merely replicate the experience of the
                         store. Razorfish can show you how to exceed customer expectations
                         by capitalizing on the strengths of the digital medium while leaving
                         the strengths of the store in the store.
**tiffany.razf.opportunity    6/15/01   11:40 AM   Page 9




          Razorfish invites you to gather your team for a one-day digital
          strategy workshop, where we will explore a number of topics
          critical to your digital business including:

          • Digital brand strategy
          • Digital product strategy
          • Experience design
          • Extending customer relationships
          • ROI for digital change

          This will be an interactive session between Tiffany & Co.
          and a team of Razorfish experts in brand strategy, experience
          design and technology. We will listen to what you have to
          say, and we will present some of our ideas for the future of
          tiffany.com.

          Contact us to discuss the details. This workshop is free of
          cost, free of pain, and full of value. Consider it a gift
          from Razorfish to you to mark a very special
          occasion: opportunity.
                                                                            Call Razorfish
                                                                            Ask for: Marta Zelitsky Kagan
                                                                            Tel: 617.250.2436
                                                                                                            Razorfish is a global digital solutions provider that works with leading organizations to discover, create and implement
                                                                                                            business solutions by leveraging digital technologies across platforms and devices. From business and brand strategy to
                                                                                                            system integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maxi-
                                                                                                            mize competitive advantage. Razorfish is headquartered in New York with offices in 15 cities worldwide.
         LET US SHOW YOU.                                                                                   www.razorfish.com
**tiffany.razf.opportunity   6/15/01   11:40 AM   Page 10

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Razorfish Tiffany- new business pitch creative

  • 1. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 1 Is your online presence delivering on the promise of the Tiffany Blue Box? Creating a digital experience that lives up to the demands of a premiere brand is a challenging task, but the rewards for success are significant.
  • 2. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 2 Razorfish will show you how to use your digital presence to deliver the brand deliver on the promise of your brand, gain a deep understanding of your customers and provide a level of service that exceeds their expectations. We’ll even show you how to measure the value of success. Deliver the brand promise Know your customers Exceed customer expectations promise. RAZORFISH CAN SHOW YOU.
  • 3. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 3 ? Are you delivering an online experience that is comparable to the in-store experience? “There is more to branding than throwing money at media to establish brand awareness. To succeed, companies must Do you provide online customers with the communicate the brand’s point of differentiation and deliver on same assistance in selecting a gift that the brand experience.” they would encounter in the store? Does the content on your site communicate Education, March 15, 2000 Companies: Spotlight Differentiation Rather than Source: Jupiter Communications, Branding Online the theme of celebrating important life events?
  • 4. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 4 know Your brand is your business. Tiffany & Co.’s brand is built on uncompromising standards of craftsmanship and trust, world class design, enduring value, and an experience that celebrates important life events. your customers. Razorfish understands the challenges inherent in translating these brand values to a digital medium. Our experience in creating immersive, intimate digital experiences will allow www.tiffany.com to realize its full potential as a premiere online destination that informs, inspires and celebrates.
  • 5. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 5 ? Are you getting to know your customers online? Are you able to discover, understand and even anticipate their needs when they visit tiffany.com? Are you using the data you "With the slowing economy creating an uncertain retail environment, collect about users of your site to provide better understanding drivers of consumer behavior will become increasingly service to your customers on - and offline? important online." Is the information collected online being shared with the brick-and-mortar February 21, 2001 Managing Relationships Online, Source: Jupiter Research, Customer Service: store?
  • 6. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 6 Successful commerce requires a deep exceed understanding of your customers. A good salesperson is both an empathetic listener and a student of human behavior. The individual sale is completed by engaging a customer in conversation, and listening and reacting properly to customers’ what she says. With each successful sale the salesperson is better able to anticipate the needs of the next customer. In the self-service environment of an online store, the Web site is your expectations. your salesperson. While the front-end design of the site greets each customer who enters the store, the backend “brain” should be lis- tening to what she says and reacting appropriately. From richer customer data mining to proactive marketing opportu- nities, Razorfish believes that getting to know your customers on- and offline is critical to long-term success.
  • 7. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 7 ? Are you delivering the level of service online that your customers expect? “To preserve their exclusive demeanors and high prices, luxury brands must focus on service as a means of overcoming the Do you leverage data on customer behavior online to combined obstacles of consumer reluctance, technological limitations, anticipate and respond to and price pressure.” your customers’ needs? Is your service strategy integrated across channels (store, catalog, and online)? Online, October 1999 Conventional Tactics to Sell Luxury Goods Source: Jupiter Communications: Avoid
  • 8. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 8 Premium products and premium service go hand-in-hand. Your customers expect a level of service that is especially challenging to deliver in the self-service environment of a Web site. We’re so convinced of the value we can deliver that we’re offering Tiffany & Co. the first step for free... The good news? Your online store affords you the opportunity to develop a one-to-one relationship with each of your customers, regardless of how frequently they shop or how much they spend. But an effective site does not merely replicate the experience of the store. Razorfish can show you how to exceed customer expectations by capitalizing on the strengths of the digital medium while leaving the strengths of the store in the store.
  • 9. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 9 Razorfish invites you to gather your team for a one-day digital strategy workshop, where we will explore a number of topics critical to your digital business including: • Digital brand strategy • Digital product strategy • Experience design • Extending customer relationships • ROI for digital change This will be an interactive session between Tiffany & Co. and a team of Razorfish experts in brand strategy, experience design and technology. We will listen to what you have to say, and we will present some of our ideas for the future of tiffany.com. Contact us to discuss the details. This workshop is free of cost, free of pain, and full of value. Consider it a gift from Razorfish to you to mark a very special occasion: opportunity. Call Razorfish Ask for: Marta Zelitsky Kagan Tel: 617.250.2436 Razorfish is a global digital solutions provider that works with leading organizations to discover, create and implement business solutions by leveraging digital technologies across platforms and devices. From business and brand strategy to system integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maxi- mize competitive advantage. Razorfish is headquartered in New York with offices in 15 cities worldwide. LET US SHOW YOU. www.razorfish.com
  • 10. **tiffany.razf.opportunity 6/15/01 11:40 AM Page 10