Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
t
Most retailers are stuck in the
Beatles era
It's time to evolve for the
Kim Kardashian era
Appreciate
the‘Moments
That Matter’
in people's lives!
01
t
Active, 

Intent-Driven
Moments



(“Search”)
Passive

Moments



(“Discovery”)
Our lives comprise both

active, intent-dr...
Your customers’ days are full of these magical
micro-moments & you need to appreciate them!
Office Depot optimizes its
SEO for location-based
product searches on mobile
John Lewis stores allow you to
try on multiple dresses without 

needing to change!
TopShop allows you to
customize & instantly print your
clothes in-store!
SayDuck furniture stores use
virtual reality to allow customers
to imagine how products would
look in their homes!
Capture those
moments
through analytics
02
t
Online
Behavior &
Social
Purchase
Actual
Purchase
Zara tracks in-store customer
behavior through iBeacons to
improve the retail experience
Facebook’s new analytics product will
help retailers & brands analyze the real
sales impact of their ads.
Treat your
customers

as humans
& not as

“target
audiences”
03
t
Amazon has changed the personalization
game at scale through digital!
The interface of Glimpse’s eCommerce

store dynamically changes based on the
“social media” profile of the visitor
Personalization can happen 

both online & offline through merchandise
A 123-year-old company has allowed its
customers to personalize its brand!
Educate,
inform & inspire
them during those
moments
04
t
Play with your

customers!
05
t
No reason why some space in retail
stores can’t become mini-arcades!
No reason why some space in retail
stores can’t become mini-arcades!
Integrate your loyalty program with your
customer’s social media engagement levels or
eCommerce purchase behavior
Enhance your brand recall & engagement through
partnership with popular digital games!

Incentivize micro-moments

through mobile apps!
Lend them your 

ears - 24/7
06
t
Brands are investing in social media command centers
to constantly listen to what their customers are saying
about their b...
07
Be their
personalized, 
trusted
advisor &
assistant
t
Neiman Marcus uses a location-aware
app to provides sales staff with customer
preferences using iBeacon
Tate & Tonic curates fashion
recommendations based on a customer’s
purchase data as well social media profiles
Facebook just launched “M”, a
personal butler service this morning!
Allow customers
to pay you
whenever,
wherever,
however!
08
t
Facebook is experimenting with
a payment solution where you can
pay directly via Messenger
Disrupt the delivery
model through
partnerships!
09
t
Uber Singapore delivered

Xiaomi phones to the customer!
Tesco South Korea Virtual Stores 

at Bus Stops & Train Stations
Starbucks is rolling out mobile ordering &

delivery services in partnership with
PostMate in the US in 2015
Give your
customers

reasons to
become your
ambassador!
10
t
Tesco customers can earn loyalty points

by sharing recommendations online
Don’t Sell.

Make Them
Want To BUY!
Digital can
help you
do this at
scale☺
Thank you. Contact Us:
@Pranmaz | @hmarketer
ww...
25 Digital Transformation Case Studies In Retail
25 Digital Transformation Case Studies In Retail
25 Digital Transformation Case Studies In Retail
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Build Your O2O Funnel
Next
Upcoming SlideShare
Build Your O2O Funnel
Next
Download to read offline and view in fullscreen.

Share

25 Digital Transformation Case Studies In Retail

Download to read offline

Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

25 Digital Transformation Case Studies In Retail

  1. 1. t
  2. 2. Most retailers are stuck in the Beatles era
  3. 3. It's time to evolve for the Kim Kardashian era
  4. 4. Appreciate the‘Moments That Matter’ in people's lives! 01 t
  5. 5. Active, 
 Intent-Driven Moments
 
 (“Search”) Passive
 Moments
 
 (“Discovery”) Our lives comprise both
 active, intent-driven moments 
 as well as passive moments Different channels are relevant for the two different kinds of moments
  6. 6. Your customers’ days are full of these magical micro-moments & you need to appreciate them!
  7. 7. Office Depot optimizes its SEO for location-based product searches on mobile
  8. 8. John Lewis stores allow you to try on multiple dresses without 
 needing to change!
  9. 9. TopShop allows you to customize & instantly print your clothes in-store!
  10. 10. SayDuck furniture stores use virtual reality to allow customers to imagine how products would look in their homes!
  11. 11. Capture those moments through analytics 02 t
  12. 12. Online Behavior & Social Purchase Actual Purchase
  13. 13. Zara tracks in-store customer behavior through iBeacons to improve the retail experience
  14. 14. Facebook’s new analytics product will help retailers & brands analyze the real sales impact of their ads.
  15. 15. Treat your customers
 as humans & not as
 “target audiences” 03 t
  16. 16. Amazon has changed the personalization game at scale through digital!
  17. 17. The interface of Glimpse’s eCommerce
 store dynamically changes based on the “social media” profile of the visitor
  18. 18. Personalization can happen 
 both online & offline through merchandise
  19. 19. A 123-year-old company has allowed its customers to personalize its brand!
  20. 20. Educate, inform & inspire them during those moments 04 t
  21. 21. Play with your
 customers! 05 t
  22. 22. No reason why some space in retail stores can’t become mini-arcades!
  23. 23. No reason why some space in retail stores can’t become mini-arcades!
  24. 24. Integrate your loyalty program with your customer’s social media engagement levels or eCommerce purchase behavior
  25. 25. Enhance your brand recall & engagement through partnership with popular digital games!

  26. 26. Incentivize micro-moments
 through mobile apps!
  27. 27. Lend them your 
 ears - 24/7 06 t
  28. 28. Brands are investing in social media command centers to constantly listen to what their customers are saying about their brands and competition
  29. 29. 07 Be their personalized,  trusted advisor & assistant t
  30. 30. Neiman Marcus uses a location-aware app to provides sales staff with customer preferences using iBeacon
  31. 31. Tate & Tonic curates fashion recommendations based on a customer’s purchase data as well social media profiles
  32. 32. Facebook just launched “M”, a personal butler service this morning!
  33. 33. Allow customers to pay you whenever, wherever, however! 08 t
  34. 34. Facebook is experimenting with a payment solution where you can pay directly via Messenger
  35. 35. Disrupt the delivery model through partnerships! 09 t
  36. 36. Uber Singapore delivered
 Xiaomi phones to the customer!
  37. 37. Tesco South Korea Virtual Stores 
 at Bus Stops & Train Stations
  38. 38. Starbucks is rolling out mobile ordering &
 delivery services in partnership with PostMate in the US in 2015
  39. 39. Give your customers
 reasons to become your ambassador! 10 t
  40. 40. Tesco customers can earn loyalty points
 by sharing recommendations online
  41. 41. Don’t Sell.
 Make Them Want To BUY! Digital can help you do this at scale☺ Thank you. Contact Us: @Pranmaz | @hmarketer www.happymarketer.com hello@happymarketer.com t
  • tmoney1

    Sep. 15, 2021
  • EdmundLiu5

    Mar. 6, 2021
  • AkramWahba

    Apr. 1, 2020
  • KristyRobertsonCross

    Apr. 1, 2020
  • andrewolton

    Jul. 15, 2019
  • AnhAshleyCao

    May. 15, 2019
  • FelipeAdriazolaGrani

    Jan. 26, 2019
  • RenjuPhilip2

    Jan. 14, 2019
  • SugunK

    Dec. 13, 2018
  • TeganRyan3

    Apr. 18, 2018
  • EmmeMemisi

    Apr. 17, 2018
  • sinemugural

    Mar. 6, 2018
  • baron661

    Mar. 3, 2018
  • PatsarapronCharoenth

    Feb. 9, 2018
  • jch_2011

    Jan. 12, 2018
  • ZoranMarkovic4

    Jan. 8, 2018
  • AndraMonginaite

    Nov. 28, 2017
  • phanujullasing

    Nov. 5, 2017
  • tamingchang

    Nov. 4, 2017
  • aurobindapradhan

    Oct. 9, 2017

Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!

Views

Total views

34,315

On Slideshare

0

From embeds

0

Number of embeds

2,181

Actions

Downloads

1,501

Shares

0

Comments

0

Likes

94

×