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Keeping the Social Media games going
An update on Social Media for associations
                                             http://www.flickr.com/photos/eschipul/3072658285
Katie Laird
klaird@schipul.com
www.schipul.com // www.happykatie.com
How do YOU get your members excited and engaged?
What we’ll talk about...

  • Social Media tool review


  • Connecting with Influencers


  • The power of Facebook




What’s new for associations since March 2008?
Social Media for Associations - a 2008 update
Social Media for Associations - a 2008 update
http://www.flickr.com/photos/libraryman/414960752



But it’s still all about the people...
Let’s talk Social Media tools
Social Media Tools

Let’s Get Blogging!

• Set up a fast template Blog


• Start simple - match
  branding graphics later


• 5 posts before ‘launch’




                                         www.typepad.com
www.blogger.com


                                www.wordpress.com
Let’s get Blogging!

Wordpress Template Sites

                       http://topwpthemes.com/




                              http://www.nattywp.com/




                                           http://www.wpthemespot.com/
Let’s get Blogging!

Tumblr - Art of the Uber-Simple




                        http://dallasmarketing.tumblr.com/
Houston Arts Alliance - targeting their audiences
www.haablog.com // www.haahelps.com
Association online marketing help :)
http://associationmarketing.blogpost.com
Social Media Tools

Podcasts - How an iPod makes you smart

• Low-tech recorded online
  ‘radio shows’


• Amazing knowledge sharing


• Listen wherever you want




                              http://odeo.com/
Social Media Tools

Twitter for association / event promotion




                          http://twitter.com/annaliese_h
Social Media Tools

Online video - no popcorn required

• Tell your members’ stories


• Keep members in the loop


• Share knowledge


• Be genuine




                               www.thebaa.us/YouTube.aspx
Artists promote Orange Show awesomeness
www.vimeo.com/49438
Social Media Tools
Growing Community through photography




                     http://flickr.com/groups/oih/
Social Media Tools

Identify the Influencers - learn how to listen

                                       www,technorati.com/watchlist
                                      Powerful Social Media search engine
                                      watches for your terms and updates
                                                      you




                                                         www.google.com/alerts
                                                       Email updates for your company
                                                             name and keywords




                                                  http://alerts.yahoo.com
                                                   Yahoo! alerts you of any
                                                 occurrences of defined terms
                                                         and names
Find Blogs to read and learn from
www.technorati.com // www.blogsearch.google.com
IceRocket - Prolific vs. Influential = 2 different things
www.icerocket.com
Blogpulse Conversation Tracker: www.blogpulse.com/conversation
Addictive and essential Google Reader: www.google.com/reader
Are you on Facebook yet?
      (you really, really need to be)
Harness the power of Facebook

Your Facebook profile at a glance

• Flesh out your profile before
  you start friending


• Personal and professional
  lives are blurred (good and bad)


• You can be picky who you
  connect with - and should be!


• Re-purpose your other
  Web content on Facebook
Harness the power of Facebook

Creating a group for your Association

• Group pages grow
  camaraderie


• Coordinate, promote and
  follow up on events


• Encourage member
  contribution (reward them!)


• Select a handful of officers
  for increased participation




                                http://www.facebook.com/groups.php?id=503022047#/group.php?gid=5503509909
Harness the power of Facebook

Other Facebook goodies

• Photos - comment, tag and albums


• Videos -


• Applications


• ‘Web Identities’




                                     http://apps.facebook.com/webidentities/
Harness the power of Facebook

Advertising on Facebook - 120 million users
Social Media for Associations Review

  • Stay well-rounded and well-branded


  • Find the Influencers (location matters)


  • Get. On. Facebook. Seriously.




Associations 2.0 - Going Social and Getting Smarter
Thanks for participating!

Katie Laird


Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567, ext. 519


Email: klaird@schipul.com

Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Flickr: www.flickr.com/photos/happykatie
Twitter: www.twitter.com/happykatie


Find my slides on Slideshare: www.slideshare.net/happykatie

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Social Media for Associations - a 2008 update

  • 1. Keeping the Social Media games going An update on Social Media for associations http://www.flickr.com/photos/eschipul/3072658285 Katie Laird klaird@schipul.com www.schipul.com // www.happykatie.com
  • 2. How do YOU get your members excited and engaged?
  • 3. What we’ll talk about... • Social Media tool review • Connecting with Influencers • The power of Facebook What’s new for associations since March 2008?
  • 7. Let’s talk Social Media tools
  • 8. Social Media Tools Let’s Get Blogging! • Set up a fast template Blog • Start simple - match branding graphics later • 5 posts before ‘launch’ www.typepad.com www.blogger.com www.wordpress.com
  • 9. Let’s get Blogging! Wordpress Template Sites http://topwpthemes.com/ http://www.nattywp.com/ http://www.wpthemespot.com/
  • 10. Let’s get Blogging! Tumblr - Art of the Uber-Simple http://dallasmarketing.tumblr.com/
  • 11. Houston Arts Alliance - targeting their audiences www.haablog.com // www.haahelps.com
  • 12. Association online marketing help :) http://associationmarketing.blogpost.com
  • 13. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen wherever you want http://odeo.com/
  • 14. Social Media Tools Twitter for association / event promotion http://twitter.com/annaliese_h
  • 15. Social Media Tools Online video - no popcorn required • Tell your members’ stories • Keep members in the loop • Share knowledge • Be genuine www.thebaa.us/YouTube.aspx
  • 16. Artists promote Orange Show awesomeness www.vimeo.com/49438
  • 17. Social Media Tools Growing Community through photography http://flickr.com/groups/oih/
  • 18. Social Media Tools Identify the Influencers - learn how to listen www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 19. Find Blogs to read and learn from www.technorati.com // www.blogsearch.google.com
  • 20. IceRocket - Prolific vs. Influential = 2 different things www.icerocket.com
  • 21. Blogpulse Conversation Tracker: www.blogpulse.com/conversation
  • 22. Addictive and essential Google Reader: www.google.com/reader
  • 23. Are you on Facebook yet? (you really, really need to be)
  • 24. Harness the power of Facebook Your Facebook profile at a glance • Flesh out your profile before you start friending • Personal and professional lives are blurred (good and bad) • You can be picky who you connect with - and should be! • Re-purpose your other Web content on Facebook
  • 25. Harness the power of Facebook Creating a group for your Association • Group pages grow camaraderie • Coordinate, promote and follow up on events • Encourage member contribution (reward them!) • Select a handful of officers for increased participation http://www.facebook.com/groups.php?id=503022047#/group.php?gid=5503509909
  • 26. Harness the power of Facebook Other Facebook goodies • Photos - comment, tag and albums • Videos - • Applications • ‘Web Identities’ http://apps.facebook.com/webidentities/
  • 27. Harness the power of Facebook Advertising on Facebook - 120 million users
  • 28. Social Media for Associations Review • Stay well-rounded and well-branded • Find the Influencers (location matters) • Get. On. Facebook. Seriously. Associations 2.0 - Going Social and Getting Smarter
  • 29. Thanks for participating! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext. 519 Email: klaird@schipul.com Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie Find my slides on Slideshare: www.slideshare.net/happykatie