Search Engine Marketing - Boost your presence. Build your brand.

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Katie Laird

The Schipul SEM team shares search engine tips and tricks for Web gurus and Tendenci software users.

Business Technologie

Today we’ll cover ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who is who ? http://www.bruceclay.com/searchenginerelationshipchart.htm http://www.bruceclay.com/searchenginerelationshipchart.htm

[object Object],[object Object],SEM vs. SEO

How does it fit together? Search Engine Optimization Link Building Quick Results $$$ Results take a while More Time Less $ (Google) Search Engine Marketing Pay-Per-Click

What do Search Engines look for? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Steps can You Take? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step-by-step SEO Arocha Hair Restoration www.arochahairrestoration.com

Research your target market ,[object Object],[object Object],[object Object]

Keyword Research Tools Free: http://adwords.google.com/select/KeywordToolExternal Paid: http://www.keyworddiscovery.com

Keyword Research Suggestion Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Select 3 top search terms ,[object Object],[object Object],[object Object],[object Object]

Optimize the Home Page & Inner Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Density Are you writing what you mean to say ? www.schipul.com/en/sem/keywords

Set up hosted web analytics www.google.com /analytics

Keep your site fresh ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Step by Step ,[object Object],[object Object],[object Object],[object Object]

Create PPC Budget http:// marketshare.hitslink.com/report.aspx?qprid =1

PPC Campaign Set-Up ,[object Object],[object Object],[object Object]

Website Optimizer ,[object Object],[object Object],[object Object],[object Object]

PPC: things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of SEM ,[object Object],[object Object],[object Object],[object Object]

Track Your PPC Success ,[object Object],[object Object],[object Object],[object Object]

Let’s Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! Annisa Chan Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com

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Search Engine Marketing - Boost your presence. Build your brand.

2. SEM makes a difference VS.

4. How does a Search Engine Work?

5. Who is who ? http://www.bruceclay.com/searchenginerelationshipchart.htm http://www.bruceclay.com/searchenginerelationshipchart.htm

9. How does it fit together? Search Engine Optimization Link Building Quick Results $$$ Results take a while More Time Less $ (Google) Search Engine Marketing Pay-Per-Click

10.

11. CONTENT!

12.

13. Step-by-step SEO Arocha Hair Restoration www.arochahairrestoration.com

14.

15. Keyword Research Tools Free: http://adwords.google.com/select/KeywordToolExternal Paid: http://www.keyworddiscovery.com

16.

17.

18.

19. Title Tag

20.

21. Alt Tags

22. Embedded Links

23. Keyword Density Are you writing what you mean to say ? www.schipul.com/en/sem/keywords

24. Set up hosted web analytics www.google.com /analytics

25. Research Linkback Opportunities

26.

27. The Power of PPC

28.

29. Select your terms

30.

31. Create PPC Budget http:// marketshare.hitslink.com/report.aspx?qprid =1

32.

33. Monitor and Tweak Campaign

34.

35.

36.

37.

38. Measuring ROI

39.

40. Google says: “Don’t be Evil”

41. Visit us at… http:// www.thesemblog.com

42. Thank you! Annisa Chan Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com

Search Engine Marketing - Boost your presence. Build your brand.

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