User Experience Design at the Crossroads
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Slides for my talk at Happy UX 2013 (2013-09-28). http://happyux.hpx.tw/conf/ch/
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User Experience Design at the Crossroads
- 1. 蔡志浩蔡志浩 龍吟研論龍吟研論特聘研究總監特聘研究總監 ·· 悠識數位悠識數位使用者經驗顧問使用者經驗顧問 ·· 台灣使用者經驗設計協會台灣使用者經驗設計協會理事長理事長 User Experience Design at the CrossroadsUser Experience Design at the Crossroads Happy UX 2013Happy UX 2013
- 2. 2013-09-28 2 1992 ：學士，高雄醫學大學心理學系 1994 ：碩士，中正大學心理學研究所 2001 ：博士，美國伊利諾大學教育心理學系 2001-2011 ：助理教授，高雄醫學大學心理學系 使用者經驗設計與研究 認知心理學、教育心理學、閱讀心理學、語言學 人因工程、人工智慧（中文自然語言處理） 2012- ：理事長，台灣使用者經驗設計協會 2012- ：使用者經驗顧問，悠識數位顧問有限公司 2013- ：特聘研究總監，龍吟華人市場研發論壇中心 蔡志浩
- 8. 2013-09-28 8 The Larger Context
- 9. 2013-09-28 9 Behavior Need Value Product Design Value Proposition User/Consumer Corporate Abstract Concrete
- 10. 2013-09-28 10 Market Research User Experience User/Consumer Corporate Interaction Behavior Need Value Product Design Value Proposition
- 11. 2013-09-28 11 Marketing & Market Research User Experience A relatively clear and small set of vocabulary Better academic connection (consumer behavior) A diverse set of methods for lifestyle research More connected to business strategy
- 12. 2013-09-28 12 User Experience Consumer Behavior Use Mostly Private Experience Implicit Usability Performance Design Scenario Purchase Easily Observable Opinion Explicit Need Value Marketing Persona
- 14. 2013-09-28 14 User/Consumer Centered Thinking Use Mostly Private Experience Implicit Usability Performance Design Scenario Purchase Easily Observable Opinion Explicit Need Value Marketing Persona
- 15. 2013-09-28 15 User/Consumer Corporate Interaction User/Consumer Centered Thinking Behavior Need Value Product Design Value Proposition
- 18. 2013-09-28 18 The whole is greater than the sum of its parts
- 19. 2013-09-28 19 Not Very Good at Identifying Real Problems
- 20. 2013-09-28 20 Context of Justification Context of Discovery Level 1: Strategic Knowing how to use some specific method to solve related problems Level 2: Metastrategic Knowing what strategies should be employed at a given time Level 3: Metacognitive Knowing where knowledge comes from (what the real problems are) Medin, D. L., Ross, B. H., & Markman, A. B. (2005). Cognitive psychology (4th ed.). Hoboken, NJ: Wiley & Sons. Most people stop here (for the rest of their lives)
- 21. 2013-09-28 21 Old Habits Die Hard
- 22. 2013-09-28 22 People tend to avoid thinking as long as old habits work (however ineffectively) When old habits stop working completely, it is already too late to catch up
- 24. 2013-09-28 24 Start Learning Start Questioning Start Thinking
- 25. 2013-09-28 25 Start Understanding the Larger Context