8. What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
9. What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
Social media supports the human need for
social interaction with technology,
transforming broadcast media monologues
(one to many) into social media dialogues
(many to many).
10. What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
Social media supports the human need for
social interaction with technology,
transforming broadcast media monologues
(one to many) into social media dialogues
(many to many).
(source: Wikipedia.com)
11. SOCIAL MEDIA
MARKETING
Internet
Marketing
Search Engine Viral Marketing
Marketing
Social Media
Email Marketing Marketing
16. Social Media
Marketing
Also known as social
influence marketing is the
act of using social
influencers, social media
platforms, online
communities for
marketing, publication
relations and customer
service.
17. Social Media
Marketing
Also known as social
influence marketing is the
act of using social
influencers, social media
platforms, online
communities for
marketing, publication
relations and customer
service.
Common social media
marketing tools include
Twitter, blogs, LinkedIn,
Facebook, Flickr and
YouTube.
37. What is
Free-access social networking website that is operated
and privately owned by Facebook, Inc.
Founded by Mark Zuckerberg, in February 2004.
(wikipedia)
42. Plan Your Move
5 Steps To Win the Game
Obser ve
Recruit Follower
DO YOUR HOMEWORK Engage
Measure
Give More Benefit
43. Obser ve
!"#$%&"'(%'")%$*$+%
Cari tahu soal ini:
•! !"#$%$&'%($
Set Goal
•! )"*+,-,.%+$#%/&"#$%01,"+2"$
Definisikan target
•! 3/"%#"$2'+-04"/$4%5$
Audience
•! 6,(,7$4"1,%$8%+&$#"5%#$
Belajar dari brand
lain
44. Recruit
Cari tahu soal ini
!"#$%&"'(%'")%$*$+%
•! !"#$%&$%&'()&*"+$##+$ ppl
Tap in influential
•! ,-)".)$/011(&%.2$3))+%&4$
Create community
feeling
46. %'")%$*$+%
Measure
'(")*+$,-."/)0"1$
Cari tahu soal ini
"$45&67#89$
Set Marketing
Objectives
Get the Quality!
47. More Benefit
Cari tahu soal ini
!"#$%&"'(%'")%$*$+%
Benefit apa yang
•! !"#"$%&'('&)'#*&
dicari
+,,#*,#-'#.&
–! /,0&
–! Gift
12-#345"+*"6"#%&
–! 7%8"9:&
Acknowledgement
Others
50. Facebook Page / Public Profile
Facebook Pages allows local
businesses, brands, musicians, and
all types of organizations to
create a presence on Facebook
for free. Users can interact and
affiliate as a fan of a business or
organization in the same way they
interact with other user profiles.
Once a fan of a business on
Facebook, users can share
information about that business
with their friends.
51. Facebook Groups
With the Groups application,
users can see groups their
friends have joined, as well as
navigate to their own groups,
and create new groups. Users
can always search and browse
for groups to join from this
page as well.
52. Events
The Events application is a great
resource to let friends know
about interesting things coming
up in the community and to
organize social gatherings. The
Events page contains all of the
important information about a
user’s Facebook events. From the
Events page users can create a
new event, check out relevant
upcoming events for them and
their friends, and view past
events.
53. Photos & Videos
• Treat as showcase gallery
• Put Photos & Videos that
related
• Tag them
• Video Testimonial
54. Status & Wall
• Use publisher and wall to
connect with user
• Update on promo, news
and new info
• Create photo album,
videos or notes on
interesting subject
56. Groups Pages
• For personal, community, • For Business, brands, artists
regular event, etc. etc.
• Can push message (above • Have page insights (statistics)
5000 member).
80. Type of Statistic
Quality Engagement
Monitoring
Facebook Groups/event
Facebook Profile
81. Stat That Mattered
If FB Page
Demographic
Total Fans and Unsubscribe Fans
Interaction
Page View
+ Qualitative Engagement
IF FB Application
User Activity
User Acceptance
Quality of Apps
84. Know Social Ads
Targeted Ad around the globe
By Demography; Age, likeness, gender,
country
Based on CPM and CPC
Fairly effective and cost efficient
Easy tracking system
85. Why?
Build Your Fan Page/Event Page/Group
Connection Exclusion Targeting
Engaging to Fan Base
Connection Targeting
Gives Extra Benefit
Birthday Targeting
Promote Brand
86. Key: Really Know Your Target
Jawab Pertanyaan ini:
Daerah apa yang ingin anda target
Usia dan Gender
Keyword