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Empathy map for Design Thinking Course

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Empathy map for Design Thinking Course

  1. 1. Empathy Map Hani Al-Menaii Design thinking Course Monday, August 5, 13
  2. 2. Who? • I interviewed 5 young Arabic ladies • From Egypt, Palestine & Syria • They are all graduates (from 1-3 years) • They are all looking for jobs (some of them in temporary jobs • They studied in different fields : History, Pharmacy, Business & Architecture • It was done in Facebook (but I know three of them personally) Monday, August 5, 13
  3. 3. Say • Not very helpful educational system • Lots of what we studied in university is not relevant to work environment • The picture of what work look like is not right during the studying years Monday, August 5, 13
  4. 4. Feel • Confused about their future • Tariffed from job interviews • Not happy about what university education equipped them with • Not sure about what is needed from them as a working force • One of them has an entrepreneurial Monday, August 5, 13
  5. 5. Think • Education system in university should change • Companies (and government intaties) should be involved • Students need lots of training in the none technical areas (soft skills) • They need to invest on themselves to be able to perform in the work force Monday, August 5, 13
  6. 6. Problem Statement An Arabic girl who is a fresh University graduate and looking for work (Needs) to be part of intensive training both soft skills & practical technical during the last year in University (because) This will guide them throw the first years in the working force Monday, August 5, 13
  7. 7. A screen shots of some dialogues in Face book (they are all in Arabic) Monday, August 5, 13
  8. 8. Monday, August 5, 13
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  10. 10. Monday, August 5, 13

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