1. 1
STRATEGIC MANAGEMENT
PRESENTATION
ON
“RISHABH TOURS & TRAVELS”
BY GROUP 2: 11/27/2012
MEET GOR 11020
PARESH
KAPIL GRIGLANI
HARSHA KESWANI 11031
SHYMA SAMUEL 11040
2. 2
11/27/2012
Industry Analysis
Travel and tourism is the largest service industry globally in
terms of gross revenue and foreign exchange earnings.
It is also one of the largest employment generators in the world.
It is been driven by societal and business interests and motivated
by the human urge for new experience.
Tourism is both cause and consequence of economic
development.
Tourism in India has registered significant growth over the
years.
3. 3
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Cont.
• This has been led by growth in both leisure and business
tourism.
Rising incomes
Increasing affordability,
Growing aspirations,
Increasing globalization, and a growing airline industry
along with improvement in travel-related infrastructure
Have supported industry growth.
• Tourism holds immense potential for the Indian economy. It can
provide impetus to other industries through backward and
forward linkages and can contribute significantly to GDP.
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11/27/2012
About the Company
Rishabh Tours & Travels is one of the most leading car & bus
service provider on lease, in Gandhidham since year 1996.
Previously they were into the business of hotel & from that business
itself they started poaching & maintaining customer in lending cars.
(for e.g.. They rented car to hotel Maruti during 1998-2000)
Then after 2000, they solely concentrated in travel business & now
the result is they provide services to top class hotel like Radisson &
big corporates & MNC’s like Lewis Dreyfus, Jinadal Salt,cargil
India etc.
They offer vehicle for hire on casual & monthly basis with well
mannered and experienced drivers.
5. 5
11/27/2012
Cont.
They have 12 bus and 70 premium Cars.
From their car rental service you can travel to remote areas of
Kutch, where you can witness natural treasures of the land.
They are concentrating more on their Corporate clients and specially
MNC’s in Kutch region.
KPT is the regular client of them since 1998.
Currently they are into contract with Hotel Radisson & they have
traveling desk at their also.
7. OBJECTIVES:
To satisfy the needs of customer with safe travel
media.
To be consistent in maintaining the
commitments with the customers.
To maintain the quality service provided to
MNCs.
To retain the existing staff.
To conduct the business with ethics.
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11/27/2012
Business Model
• Rishabh Tours & Travel’s has differentiated itself
with its two distinct growth engines.
Contract with their corporate clients.
Providing Luxury Cars to their big budget customers.
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Key Values of Rishabh Tours & Travels
• Key values that they are deploying through their
internal and external communications are as follows:-
Commitment with their Clients
Relation with clients.
Comfort to their customer.
Quality service.
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Dimensions Of Business Definition
12. ORGANISATION STAKEHOLDERS
RELATIONSHIP
CONTRIBUTIO
N/
EXTERNAL SUPPORT
STAKEHOLDERS INTERNAL
ORGA STAKEHOLDERS
CUSTOMERS,
SUPPLIERS, NISATI
ON EMPLOYEES,
GOVERNMENT OWNERS.
REGULATORS,
BANKS/CREDITORS.
EXPECTATION
S/
CLAIMS
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Critical success factors
• The critical success factors affects the success of
organization. These factors are very crucial for an
organization.
• The factors that affect the Rishabh Tours & Travels
critically are:
Speed & Safe Travelling:- They maintain the vehicles
periodically so that the travelling becomes smooth and speedy.
14. 14
….cont
11/27/2012
Relation with their Clients:- They are not marketing their
organization because they have maintained good relationship
with their clients & these clients are loyal to them.
Commitment and Punctuality :- They are committed to their
clients. sometimes if they don’t have the vehicle according to
clients need, they hire it from outside to provide service to
their loyal customers & that to on time which proves their
punctuality.
Quality & Comfort :- They invest huge amount of money on
maintenance of vehicle so that Quality and Comfort can be
maintained & given to their client.
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Corporate-Level Strategy
• Stability Strategy.
▫ No-Change Strategy:- Company has adopted No-
Change strategy because they think they provide a
premium service which is not provided by an other
competitors, they also do not focus on low Cost
customers because their main target audience is
Corporate Clients.
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11/27/2012
Porter’s Generic Business Strategy
• Rishabh Tour’s & Travels are
using Differentiation Business Rishabh
strategy because they provide Tours &
service according to their Travels
customers needs and their
customers are willing to pay
them for their quality service.
20. SWOT Analysis
Strength Weakness
•They provide the assured •Single person manages the whole
commitment to their Customers. business.
•Alone Premium service provider. •Reference based client base.
•Good client base. •Undergraduate employees.
•Less focus on consumers(Low
Cost)
Opportunities Threats
•Growing tourism industry •New entrants
•Increase in disposable income due to •Counter strategies by established players
increasing income • Continuous increase of petrol & diesel
•Dominance of young generation in prices.
Indian population • Increase of new entrants.
•Consumer preference for high quality
services.
21.
22. ETOP
Environmental Nature of
Impact of each sector
sector impact
•Favorable demographic conditions, rising
Economical disposable income and living standards.
•India is the fastest growing in tourism market.
•Alone player in the market to give premium
Market service.
•Large untapped market.
•Big competition and big players available.
International
•Difficult to manage within boundary.
• Motivation from Govt.
Political • Industry too small for any major political
attentions.
23. Nature
Environmental
of Impact of each sector
sector
impact
Regulatory •RTO rules and regulations.
•Demographic condition.
Social
•Underserved semi-urban area.
Supplier •Good relationship with the associates
Technology •Less fuel efficient car on rent
25. Nature of
Capability factor Competitive strengths or weaknesses
impact
•High cost of capital
Finance
•Financed through Bank’s Long term Loan
•Fierce competition, Company’s position is safe
Marketing
at present.
•Good conditions of Vehicle, Depreciation
Operations
policy is also good.
• Unskilled employees.
Personnel
• Proprietor handles all the work
• Advanced management information system is
Information
there. (E-Velocity by E-Solutions)
General • Experienced Top Management. Quick
Management decisions are possible.
28. MARKET SIZE
Rishab
h Tours
&
Travels
Introduction Growth Maturity Decline
TIME
29. STAGES OF INDUSTRY LIFE CYCLE
Rishabh Tours & Travels is at the growth stage as
they have expanded their market and is known to
the public.
They are in continuous search for new MNCs.
The demand is established and they use differential
strategy in which customers are able to differentiate
the services with other businesses.
They involve moderate risk.
30. TACTICS FOR BUSINESS STRATIGIES
TIMING TACTICS
Timing tactics helps to decide when to move in
business strategy. The moves can be either first
mover or last mover.
Rishabh Tours & Travels are the last movers as
they are not the first to come with this tours &
travels business but they are first movers as they
have entered in niche market in terms of
providing premium vehicles.
31. ..cont.
They have made commitments with the
customers for smooth travelling.
MARKET LOCATION:
Market location is the place where the business
compete.
Rishabh Tours & Travels are the Niche marketers.
They have entered with premium vehicles which
was not provided by any other marketers.
