Startup Marketing

•

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Hana Abaza

Lecture at the University of Ottawa Entrepreneurship Class

“Half of my marketing
budget is wasted, but I
don’t know which half.”
!
-Old School Marketer

OLD!
big budget = impact
push marketing
spray and pray
authority
control
paid media
NEW!
more fans = impact
pull marketing
target, measure, iterate
authenticity
collaboration
earned media

“Startup marketers need
to focus on doing what’s
important at any given
stage in a startup.”
!
- Sean Ellis, CEO of Qualaroo

What is a Growth Hacker?
!
Metrics driven. Growth minded.
!
Uses product & customer experience
to ﬁnd growth opportunities.
!
*psst… its not new!

Product development is
the purest form of
marketing.

“If it can’t be measured,
it can’t be managed.”
!
- Peter Drucker, Management
Consultant

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