Presentation for SEMrush Live with Nitin Machanda. You can find the recording here https://www.youtube.com/watch?v=4hXzsXSOYdQ

1. @hamletbatista
SEO Meets Automation
Hamlet Batista

2. HAMLET BATISTA
CEO AND FOUNDER, RANKSENSE INC.
@hamletbatista

3. @hamletbatista

4. @hamletbatista
Agenda
Ø The increasing importance of automation in SEO
Ø The difference levels of automation
Ø Example automation use cases
Ø The roles of machines and SEOs
Ø How to get started

5. @hamletbatista

6. @hamletbatista
Why automate
SEO?
● SEO takes too long to
yield results
● Machines can now help
speed up many SEO
tasks
● Faster SEO results will
lead to bigger budgets
and higher prioritization

7. @hamletbatista
The Levels of
SEO
Automation
Promotion
Content
Technical

8. @hamletbatista
Technical SEO Automation
Examples of technical
automation (meta tags
generation):
1. Image ALT texts
2. Titles and meta descriptions
3. Structured data

9. @hamletbatista
Content Production Automation
It is now possible to generate
quality questions, answers
and their corresponding
schema from source text.

10. @hamletbatista
Content Promotion Automation
Machine learning and
automation can help produce
the most valuable type of
content: data-driven journals.

11. @hamletbatista
Are machines
taking over our
jobs?
Not any time soon if you
avoid menial tasks.

12. @hamletbatista
Where to get
started?
1. Working Smarter: SEO
Automation to increase
efficiency
2. 6 SEO Tasks to Automate with
Python
3. How Natural Language
Generation Changes the Game
4. RankSense Weekly Python
#RSTwittorials

13. @RankSense
www.ranksense.com
33 Wood Ave South
Suite 600
Iselin, NJ 08830 USA
+1 866.882.2983