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Integrating web analytics into information architecture and user-centered design 2008 IA Summit Hallie Wilfert [email_address]
CSI MiaMi User Experience Capturing Statistics to Influence
Or the boring title…. Integrating web analytics into information architecture and user-centered design 2008 IA Summit Hallie Wilfert [email_address]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is web analytics? ,[object Object],[object Object]
What is web analytics? ,[object Object],[object Object],[object Object]
What I use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why should you care? ,[object Object],[object Object]
Why you should care ,[object Object],[object Object],[object Object]
Where it fits in
What it does not do ,[object Object],[object Object],[object Object],[object Object]
Implement a web analytics program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Truth and Heresy ,[object Object],[object Object],[object Object],[object Object]
So, your first assignment… ,[object Object],[object Object],[object Object],[object Object]
Step 1: Check out the web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2:  Check the accuracy of the stats report ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Read through the report quickly ,[object Object],[object Object],[object Object],[object Object]
Step 4: Look at a number of months’ reports side by side. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5: Connect with the communications team ,[object Object],[object Object]
Step 6: Prioritize what you pay attention to ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay attention to ,[object Object],[object Object],[object Object],[object Object]
Pay attention to ,[object Object],[object Object],[object Object]
Site navigation preferences
Site navigation preferences
Pay attention to ,[object Object],[object Object]
Entry & Exit pages
Entry & Exit pages
Pay attention to ,[object Object],[object Object],[object Object]
Pay attention to ,[object Object],[object Object],[object Object]
Step 6: Prioritize what you pay attention to ,[object Object],[object Object]
Conversion
Conversion
Conversion
Conversion
Conversion
Conversion
Anything else? ,[object Object],[object Object]
Step 7: Analytics applied to User Centered Design ,[object Object],[object Object],[object Object],[object Object]
What can you do with it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 8: Present the information clearly ,[object Object],[object Object],[object Object],[object Object]
Good resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wrapping up ,[object Object]

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