Hallie Wilfert

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Hallie is a versatile User Experience professional with over 17 years of experience in interaction design, information architecture, user research, web communications, and content strategy. She uses web analytics extensively in informing user research and site performance and has established processes for integrating analytics into user-centered design. She has presented at conferences and classes on using analytics to improve user experience as well as on Information Architecture specifically.

information architecture webanalytics userexperience user experience iasummit2008 iasummit08 analytics ia informationarchitecture ucd usercentereddesign

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Hallie Wilfert

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My Grandmother the Information Architect: The IA of Everyday Life

Integrating web analytics into information architecture and user-centered design

2008 web-managers-hwilfert-final

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More research, more frequently: How to sell your stakeholders on research

Stop Doing What Youre Told

Stakeholder Persuasion - How to quantify your gut feeling

IA Summit 2013 Closing Plenary

Dutch Uncles, Ducks and Decorated Sheds - Reframing IA

Discombobulation, Fire-Breathing Dragons and Wet Noodles: Creating Productive Workshops in Scary Situations

Bottom Up Tagging

How To Mesure And Optimise Your Roi Using Web Analytics Google

Be Like the Internet - 8 steps to success in a post 2.0 world

Data Driven Design: Using Web Analytics to Improve Information Architectures

Using Search Analytics to Diagnose What’s Ailing your Information Architecture