This document discusses the importance of learning, avoiding mistakes, and focusing on customer needs when developing products or businesses. It warns against wasting time and resources by not properly understanding the market and getting feedback. The key lessons are to start small, get feedback frequently, measure progress, and learn and adapt along the way. The overall message is that an agile and empirical approach helps reduce risks and mistakes compared to predicting outcomes without testing assumptions.

1. Who wants to learn?
... to become better
... to become faster
... to improve
... to increase knowledge
... to build products which
customers need

2. Who is afraid of
making mistakes?

3. Mistakes
hurt!
loose...
... time
... investment
... money
... face
... courage

4. Avoid waste and
... do the right thing (need)
... do the thing right (skill)
... focus on value delivery
not over-featuring
... solve problem not
market your service/product
Who likes to
do waste work?

5. What has this to do with
LEAN?

6. LEA (R) N

7. I have a great business
idea!
$$$,$$$,$$$,-

8. Predict

9. A B

10. I want to be
a super star!

11. Empirical
they ask ...
... what is our goal?
... is it warm?
... do we have food?
Let's fly and observe.

12. B D E F
C
A B

13. I am not MJ, but
you know me!

14. Our wrong prediction
"We know the OpenSource
Content Management System
(CMS), especially Joomla! ,
market and the needs of
developers, designers, users
and who else is using Joomla!"

15. "Let's do the same way with
Drupal. We develop a theme
framework and sell nice themes
and modules." (Goal)
1. Great we have a goal, let's
start "flying!"

16. "the machine is running and
we are working, developing,
mock-uping, designing,
creating a bunch of themes
but..."
2. Stop is it warm?
Do we have food?

17. "ewww... we ended up here. Too
cold. No food."
3. We missed our goal! Why?

18. 1. We did not develop our
customers.
... no survey
... no quick feedback loop
... don't learn
... no adaptation

19. 2. We did not measure
... no analytics
... no download rate
... no a/b testing
... no quantitative/qualitative
survey

20. 3. We did not release fast
... no quick learning
... no quick feedback
... no MVP

21. Who is this?... We are
Mistakes
hurt!
loose...
... time
... investment
... money
... face
... courage

22. We can do it better!
(but still not very good)

23. FREE First and get
FEEDBACK

24. Ideas
Learn
Improve

25. 358
Measure
Downloads?

26. Measure
Release new theme
marketing noise

27. Problem/Solution Fit?
Product/Launch Fit?
Product/Market Fit?

28. Lesson learned?
"Small steps hurts less."

29. What Next?
Measure More
Survey More
Start Pricing Plan

30. Question?

31. More Agile?
www.agilevietnam.org
www.linkedin.com/groups/Agile-Vietnam-3938624
www.hanoiscrum.net
twitter: @jobnomade
linkedin: http://vn.linkedin.com/in/trinhanvu

32. vũ trí nhân
board member of agile vietnam
navigator of saigon branch
(JoomlArt aka JOOM Solutions)