As part of a team from Domus Academy's Master in Interaction Design and Master in Visual Brand Design, we created a new brand and interactive installation for Park Hyatt Milano. Supporting the hotel's reputation and in order to improve the bar's attraction, we decided to create an interactive experience: an animated pictures/illustrations on the walls of "Divano" (The new brand name of the bar) That supports the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home” with the values of comfort, friendliness, personal service, visibility, familiarity, transformability, selected quality and vintage styling. We used an Arduino Uno, an Arduino TinkerKit Shield, Maxuino, Max/MSP and a homemade pressure sensor to power this installation. Client: Park Hyatt Milano Team Members/Interaction Design: Julie Blitzer, Hadar Geva, Goksu Karaguler Team Members/Visual Brand Design: Ray Yen, Stephannie Yuan, Arber Racaj

1. MID 2013/201422/11/13
Project Leaders: Nima Gazestani, Stefano Cardini
Project Advisor: Claudio Moderini
Technical Advisors: Emanuele Lomelle, Riccardo Mantelli
MID Göksu Karagüler, Hadar Geva, Julie Blitzer
MVBD RayYen,Arber Racaj,YueYuan

2. Introduction
In order to rebrand The Park Bar as distinct from the Hyatt brand,
as well its other entertaining spaces "VUN" restaurant and "La Cupola Lobby" lounge, the new bar will have a
cozy warm ambience inspired by the Italian home.
"Divano" is the Italian word for sofa, an essential part of any family's home.
"There is nothing more Italian than the family and the home."

3. General Concept
Upscale Italian
H O M E
V I S I B I L I T Y
PERSONAL
SERVICE Comfort
FRIENDLY
Vintage
transformable
Selected
Quality
Familiar

4. Framework
Making the bar
VISIBLE
Providing PERSONAL
SERVICE for everyone
Presenting
LOCAL
IDENTITY
OPPORTUNITIES
How can we create a COZY,
FAMILIAR atmosphere
while staying elegant,
sophisticated and luxurious?
Vintage transformable
Upscale Italian
H O M E
FRIENDLY
Familiar
Selected
Quality
Creating a
COMFORTABLE space
FRIENDLY
Familiar comfort
V I S I B I L I T Y
PERSONAL
SERVICE

5. Inspiration

6. ENTRANCE SOFA CAFE AMBIENCE BARTENDER
Digital animations Mechanical animation
Interaction Design
Supporting the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home,”
there are animated installations on the walls of Divano, personalized in real-time for bar clients. Each animated
installation has different inputs: gesture recognition, pressure, proximity and audio.
Concept

7. Entrance

8. Entrance
HOW ITWORKS
Person enters
ARDUINO MAX/MSP
MAXUINO
Proximity
Sensor
Digital animation

9. Sofa

10. Sofa
HOW ITWORKS
Aluminium foil
Aluminium foil
Sensor located
in sofa's pillow
Foam
MAX/MSP MAX/MSP
Person sits Person gets up
ARDUINO
MAXUINO MAXUINO
Animation 1 - Play Animation 2 - Play

11. Cafe Ambience

12. Cafe Ambience
HOW ITWORKS
MAX/MSP
People talking... Sensor
(microphone)
Sound meter
Video speed
Video direction
Digital animation

13. Bartender

14. Bartender
HOW ITWORKS
ARDUINO
MAX/MSP
MAXUINOGesture recognition

15. Location Map
VUNDIVANODIVANO
2
1
3
4
1 Entrance
2 Sofa
3 CafeAmbience
4 Bartender

16. Value & Potential
Feature other parts of the service,such as
gestures and actions inside the kitchen
Customized animations based on dishes or drinks
the clients order
Use of facade to display activity inside the bar using
animations powered by the volume of the crowd
Sponsorship & advertisement opportunities

17. Thank You