How to Survive and Thrive in the Digital Landscape

How to Survive and Thrive in the
Digital Landscape
• Adapting to new technologies – best
practices and why it’s a must

New perspectives
seansi.org @SEO_Hacker

New technology

Which also means, new competitors

Let’s define who our competitors are

Other corporations and establishments

Other small to medium enterprises

Our co workers who are vying for the same
promotion that we are

Other people who want to be where we are in
the corporate ladder

The world we live in is filled with competition

While competition makes things exciting

It also means that we have to challenge
ourselves to grow

“Invest in as much of yourself as you can, you
are your own biggest asset by far”

"Read… every day. That's how knowledge
works. It builds up, like compound interest. All
of you can do it, but I guarantee not many of
you will do it."
@SEO_Hackerseansi.org

This is part of my personal library

I invest a lot in books and online courses

And I urge you to do the same

To become better, faster, wiser, more efficient,
and more diplomatic

90% of the time, growth is assisted by taking
advantage of new knowledge and new
technology

Simply because we live in the information and
technology age

Let’s see what’s out there

Mobile Cloud crm systems

Let’s take a closer look at Basecrm

It has the capability to check and notify you if a
deal is falling out
seansi.org

It is able to show you the journey for each lead

It is also able to show you how much sales you
are closing

If you are a sales manager, base reports all of
your team’s performance to you

And you don’t need to add contacts to base
because it syncs with your mobile phone

I am almost certain that sales people and sales
managers using this kind of software

Outperforms other individuals and other
teams

If they continuously outperform other teams

They would get more market share

A lot more

Which side do you want to be in?

The winning side

Or the losing side

This is the Technology Adoption Life Cycle

Innovators are people who create the solutions

Early adopters are people who test and use
these solutions early on

Early majority are people who use these
solutions when become more mainstream

Late majority are people who use these
solutions when it is already mainstream

Laggards are people who
use these solutions when
they are about to become
obsolete or irrelevant

Winners are usually filled
with early adapters

People who are teeming
with curiosity

People who are willing to
take a little risk

People who are bold and
opportunistic

People who breed
optimism

These are people who
stumble upon a new
solution and say things like

“This will work”

“This is very cool”

” “This will help me
become more efficient”

My story

I started my first
company when I was 22

There’s this new technology
I found out on the internet
called SEO

I thought I could turn it
into a business

So I studied, learned,
tested and applied all
these to a blog

This blog was named seo
hacker

It was an online journal
where I wrote everything
I learned about seo

People started reading
and sharing the blog
articles

Other blogs would link to
my blog posts as they
cite sources

Which enabled the site to
rank higher in the search
engine results page (SERP)

Because of this, I was able
to rank for the hardest
keyword in the country

This, in turn brought in a
perpetual number of leads
to my startup company

A good percentage of
those leads, I’m able to
close into paying clients

Today, seo hacker has
handled a lot of
multinational brands

And has grown to a team
of 30 in-house
individuals

But you know what’s
even more shocking?

we only have 1 sales guy

That’s me

We never had to go out
of our way to do
outbound sales

All of our clients are
inbound

Even today, I don’t need
to do anything and leads
would come in my inbox

All I have to do is set a meeting, go to the
meeting and close the deal

This makes running and growing the business a
lot easier for me

All because of seo – a piece of new, evolving
technology that I adopted

There’s also the concern of using technology
right

You see, in doing seo, most of our competitors
take shortcuts

We call those shortcuts ‘black hat’ practices

While black hat strategies enable our
competitors to charge 1/3rd of our price

This gets their clients penalized

And when a website gets penalized, it’s very
painful to get back on the good side of google
seansi.orgseansi.org @SEO_Hacker

We are the most expensive seo company in the
country

But we are also the most respected – because
we do things right the first time

We don’t fool around with the technology we
have

We use only ethical practices to rank our site
and our clients

We have found much success online and we
have been featured in a lot of known
publications

All because I was an early adopter of seo
technology

I read a lot

I studied a lot

I learned a lot

Don’t be afraid to take a leap of faith

When you learn about a new technology or a
new book or a new process

Invest – time, effort, money

That’s the only way you will grow as a person

Thank you very much

How to Survive and Thrive in the Digital Landscape

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