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GOING BEYOND
THE SALEG E T T I N G Y O U R V O I C E H E A R D
I N A N O I S Y , D I G I T A L W O R L D
SEAN SIINTERNET MARKETING CONSULTANT
SPECIALIZATIONS:
• Search Engine Optimization
• Social Media Marketing
• Conversion Rate Optimization
• Search Engine Marketing
• Analytics
• Online Reputation Management
• Inbound Marketing
• Email Marketing
AN ALMOST KICK OUT OF DLSU
FOUNDED FOUR COMPANIES
I CLOSE 5,000,000 A MONTH IN SALES
How did I get there?
WHO HERE HAS AN
iphone?
WHY
DID YOU BUY IT?
Specs?
• SPECS
QUALITY?
• SPECS
• QUALITY
EASE OF USE?
THE TRUTH IS…
the iPhone
IS NOT THE BEST PHONE
IN THESE CATEGORIES
THE TRUTH IS…
Here’s the Real Reason
why we buy iPhones
We resonate
with the brand
UNDERDOGS
REBELS
MISFITS
THE LITTLE GUY WHO THINKS
Differently
SETS OUT ON A
JOURNEY
AND TRIES TO
Change the World
THIS IS WHY
We Love Apple
It’s not the
Product or
Service
… but what it
Stands for
What do you Stand for?
W H Y D O Y O U E X I S T ?
“Start the Good Life”
Are you selling
A House?
A Home?
OR A good life?
THERE IS A
PROBLEM
Do people even care enough
to listen?
Yes? No?
Would you like to know how to make
people eagerly listen to you?
Imagine you are
30,000 feet in the air
All of us are flying to the Middle East
but before we get to our destination
OUR PLANE CRASHES
EVERYONE IS STRANDED IN THE
MIDDLE OF NOWHERE
AS A FOUR TIME CEO AND YOUR SPEAKER,
YOU LOOK TO
ME
FOR DIRECTION
Unfortunately,
my business knowledge
& experience isn’t going to
be much help here
When these things happen,
TITLES DON’T MATTER
People listen to the person that
can help them
The Expert
ON T H E S U B JE C T
When the plane goes down, if
someone here is a survival expert
You’re Going to
Listen to Them
Why?
They are the
authority
People listen to
people with authority
IN ORDER TO BE THE AUTHORITY,
you have to give value
THERE IS A
PROBLEM
WE ALL FACE
IN SALES
THERE IS
TOO MUCH
NOISE
too much dishonesty
too much
FEAR
People don’t like getting sold to because of these
But you can use it to your
advantage
HOW?
Selling SEO
isn’t easy
There are Too Many
Unethical
SEO Companies
They absurdly discount
their services
Overpromise
Underdeliver
I started SEO Hacker with
PHP 1,300
capital
I started SEO Hacker with
PHP 1,300
capital
PHP 800
for hosting
I started SEO Hacker with
PHP 1,300
capital
PHP 800
for hosting
PHP 500
for domain name
I kept writing about
STRATEGIES
I kept writing about
tactics
That people could
READ
In their own website
AND USE
I CREATED
EBOOKS
I CREATED
EBOOKS
I CREATED
WHITE
PAPERS
EBOOKS
I CREATED
WHITE
PAPERS
ONLINE
COURSES
EBOOKS
I CREATED
WHITE
PAPERS
ONLINE
COURSESSOFTWARE
I gave a lot of stuff away
For free
Other People
Read my Stuff
Even Competitors
Those articles got shared
numerous times
I was getting
calls, emails, meetings
– All Inbound
BECAUSE THE STUFF
I Gave Away
• Clear
• Clear • honest
• Just the way I
communicated it
WE RANK #1 FOR
‘SEO Philippines’
Is a household name for
SEO in the Philippines
We have authority
Because we
gave away
VALUE
WHERE DID THAT
VALUE
COME FROM?
Value always has to
come from somewhere
FOR SEO HACKER,
it came
from me
I build my value
I read books
I LISTEN
to podcasts
I grow in
Faith
I build
principles
I continue to
grow my network
I Invest
in Myself
For Robinsons Homes,
value will come
from YOU
Build YOUR
value today
Read
Books
Listen to
Podcasts
Grow in
Faith
Build
Principles
Grow your
Network
Invest in
yourself
Become an authority
to people’s lives
People will
listen to you
Now you have a chance
of helping them
start the
good life
Thank you
Contact Me / Check Me out
•sean@seo-hacker.com
•Seo-hacker.org
•Seo-hacker.net
CEO at 22
Php 500
Php 649
I

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Going Beyond the Sale