In this presentation, Explorics shares from experience 10 essential tips to landing on the front page of SlideShare. SlideShare is one of the best social channels a business professional can use. Landing on the frontpage reaps huge rewards in terms of inbound marketing and Lead Generation.

1. Front Page
of SlideShare
Essential Tips for
Landing on the
!
10!

2. People trust organic content more
than content from one’s own blog.

3. People trust organic content more
than content from one’s own blog.
Succeeding means holding people’s
attention from start to finish.

4. SlideShare is the world’s largest content-sharing
community for professionals

5. Business owners use SlideShare 5X more than
Facebook, Twitter, YouTube, and LinkedIn
Source

6. 3 Billion slide views a month
Source

7. Landing on the front page
reaps huge rewards.

8. Here’s how to take full
advantage of the opportunity…
Landing on the front page
reaps huge rewards.

9. 1.
This is your presentation’s ad! This is all that
you have to initially grab someone’s
attention.
Spend extra time on the headline
and cover page!

10. Make it count!

12. Viral Headline Cheat Sheet
The Zen of [Blank]
Get Rid of [Problem] Once and for All
[Famous Person’s] Top 10 tips for [Blank]
Do You Make These 10 [Blank] Mistakes?
How to [Blank] – The Ultimate Guide
How to [Do Something] Your Audience Will Love
5 [Blank] Secrets every [Audience] Should Know
Get [Blank]! 5 Ideas That Really Work

13. Add keywords to your slides
Search engines are the #1 source of traffic to
SlideShare.
2.

14. SlideShare extracts text from slides. These
“notes” are indexed by search engines. !

15. Resulting in the #2 spot!

16. Keyword-optimized
presentations have the
best chance of rising to the
top of results pages.

17. And that’s kind of a big deal!

18. 3.
Try and stretch out your presentation by
focusing on less content per slide.
Make your presentations longer!

19. Presentations are usually skimmed, not read.

20. More slides = more views
Courtesy of HubSpot

21. Referral traffic is the second largest source of
traffic. Make it easy to share!
4.Embed Links!

22. All links embedded into presentations are
clickable on SlideShare. Get Creative with this!

23. You could use a “Pay with a Tweet” link
to help spread your presentation
www.paywithatweet.com

24. Focus on the quotable, powerful tidbits of
information.
5.
Less is more!

25. Old presentations need to be reformatted for
SlideShare.
SlideShare presentations must tell the whole
story.
!
Normal presentations assist the speaker.
!

26. Old presentations need to be reformatted for
SlideShare.
Less is more!
!

27. People aren’t looking for “How to use Twitter”
presentations. They already know! They’re
looking for detailed information on a specific
topic.
6.Tackle a narrow topic!

28. Talking too broadly can hurt you.
Turn this

29. Talking too broadly can hurt you.
Turn this Into this

30. Talking too broadly can hurt you.
Turn this Into this

31. The time at which your presentation is uploaded
is critical.
7.Timing is everything.!

32. The time at which your presentation is uploaded
is critical.
Presentations on the homepage change daily.
Try not to split your initial surge of views into
two separate days or you’ll lose momentum.
7.Timing is everything.!

33. Upload your presentation early in the
morning so that it has a full day to
collect views.

34. Encourage other blogs to embed your presentation.
8.Leverage guest blogging!

35. Encourage other blogs to embed your presentation.
Write a blog post that goes hand-in-hand with your
presentation. Offer to post on relevant blogs.
How to Get Your Guest Post Published
- Quicksprout.com
8.Leverage guest blogging!

36. Choose a unique font:
Quicksand
Banda Regular
Intro
Market Felt
Lobster
Pacifico
9.Great design is a must!!

37. Stick to a few colors
!

38. Don’t cram content – use white space
!

39. Use large, engaging pictures
!

40. Be shocking, show humor, draw emotion
!

41. Avoid Bullets
!

42. You can’t simply rely on SlideShare to carry
you!
10.Tap into other social media!!

43. Spread the message once the presentation
has been submitted.
10.Tap into other social media!!
Be sure to use all of these channels!!

44. Tweet about your SlideShare a few times on the
first day.
Reaching your Twitter audience !

45. Tweet about your SlideShare a few times on the
first day.
Choose an angle:
Tweet a quote from your content
Tweet thoughts about the post
Tweet the benefit of reading the post
Tweet a comment about how it’s being perceived !
Reaching your Twitter audience !

46. Social Media Tactics
LinkedIn
Mention in status update and on
relevant LinkedIn groups you’re apart
of.
Share on your LinkedIn profile.
Share in related group discussions

47. Recap
1. Spend Extra time on cover page and headline
2. Add keywords to your presentation
3. Make your presentations longer
4. Embed links
5. Let content breathe
6. Choose a narrow topic
7. Timing is everything
8. Leverage guest blogging
9. Great design is a must!
10. You must use social media!

48. More traffic
Better Google rankings
More followers
Better brand recognition
Follow these tips and benefit from:!

49. And a great opportunity to be featured
on the front page of SlideShare!

50. And a great opportunity to be featured
on the front page of SlideShare!
We get warm fuzzy feelings when our content
is shared!
Please feel free to spread the knowledge.

51. Presented By
Conversation Marketing Experts
Follow us and get more social with
your B2B marketing!!