Hugo Guyader

p2p platform collaborative consumption ridesharing sharing economy service marketing blablacar marketing uber consumer behavior influence car sharing eye tracking experiment retailing innovation airbnb gomore unicorn on-demand cooperativism skjutsgruppen sharewashing social proof carsharing greenwashing persuasion psychology cialdini liu social media sustainability p2p exchange practice theory access-based consumption p2p rental ouishare teaching reciprocity unity scarcity sales pre-suasion persuade e-marketing focus groups case studies surveys interviews netnography ethnography research methods marketing research quantitative qualitative experiments trust reputation network phd proposal satisfaction tnc community social sciences statistics spss green marketing ride sharing quis p2p carpooling free floating ridesourching slugging car rental mooc facebook blogging academics research gate academia twitter supermarket greengap nrwc green consumption eye tracking; marketing; experiment;