Guillaume Rigal

Paris Area, France France

Chief Marketing Officer / Head of B2B at Effinity

Advertising / Marketing / PR

I am a geek. I have loved the Digital space since my first Lycos search. I launched online services, and joined many more. I like to share my vision of the trends in marketing and digital, in person, on linkedin or on my blog. I am a driven marketer. With a love for the Bernbach, Wells and Ogilvy era. And a curiosity and will to use the technical jewels of our time allowing us to create, distribute and measure like rarely before. I am a launcher. I launched 2 startups as well as internal ventures (at American Express) and rebrands (Effinity). Everytime managing from a strong go-to-market strategy to brochure details. I am a team leader, experienced in hiring and growing marketing and s...