Designing a Business
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Global Cleantech Entrepreneur and Entrepreneur in Residence at Rice University Bryan Guido Hassin shares a basic primer on using a Business Model Canvas to design a coherent business quickly and easily.
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Designing a Business
- 1. Designing a Business 2013-06-03 Bryan Guido Hassin Entrepreneur In Residence
- 2. Entrepreneurship Roadmap 2 The Basics Designing a Business Developing a Business
- 3. You will use the Business Model Canvas to design your business
- 4. CUSTOMER SEGMENTS which customers and users are you serving? which jobs do they really want to get done? Courtesy of Steve Blank
- 5. VALUE PROPOSITIONS what are you offering them? what is that getting done for them? do they care? Courtesy of Steve Blank
- 6. CHANNELS how does each customer segment want to be reached? through which interaction points? Courtesy of Steve Blank
- 7. CUSTOMER RELATIONSHIPS what relationships are you establishing with each segment? personal? automated? acquisitive? retentive? Courtesy of Steve Blank
- 8. REVENUE STREAMS what are customers really willing to pay for? how? are you generating transactional or recurring revenues? Courtesy of Steve Blank
- 9. KEY RESOURCES which resources underpin your business model? which assets are essential? Courtesy of Steve Blank
- 10. 10 KEY ACTIVITIES which activities do you need to perform well in your business model? what is crucial? Courtesy of Steve Blank
- 11. KEY PARTNERS which partners and suppliers leverage your model? whom do you need to rely on? Courtesy of Steve Blank
- 12. COST STRUCTURE what is the resulting cost structure? which key elements drive your costs? Courtesy of Steve Blank
- 13. 13 images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition Courtesy of Steve Blank
- 14. • team management Value Proposition Distribution Channel Target CustomerCustomer RelationshipKEY ACTIVITIES KEY RESOURCES KEY PARTNER COST CENTERS REVENUE STREAMS • Passersby • Low touch • Acquisitive • Retail stand • Flyers • Delicious • Refreshing • Pay per glass of lemonade • Lemonade production • Supply chain optimization • Ingredients • Stand labor • Grocery store • Recipe • Stand Classic Lemonade Stand
- 15. • team management Value Proposition Distribution Channel Target CustomerCustomer RelationshipKEY ACTIVITIES KEY RESOURCES KEY PARTNER COST CENTERS REVENUE STREAMS • Gym rats • Fitness brand • Sponsorships • Health stores • Gyms • Healthy • Refreshing • Pay per can of lemonade • Lemonade production • Channel management • COGS • Distribution margin • Cannery • Recipe • Distribution network Fitness Lemonade
- 16. • team management Value Proposition Distribution Channel Target CustomerCustomer RelationshipKEY ACTIVITIES KEY RESOURCES KEY PARTNER COST CENTERS REVENUE STREAMS • Bar hoppers • Sexy brand • Bars • Liquor stores • Alcoholic • Refreshing • Pay per bottle of lemonade • Lemonade production • Channel management • COGS • Distribution margin • Bottler • Distribution network Alcoholic Lemonade
- 17. • team management Value Proposition Distribution Channel Target CustomerCustomer RelationshipKEY ACTIVITIES KEY RESOURCES KEY PARTNER COST CENTERS REVENUE STREAMS • Lazy lemonade lovers • Retentive • Bike messengers • Convenient • Refreshing • Monthly subscription fee • Lemonade production • Bike route optimization • COGS • Distribution labor • Lemonade supplier • Bikes Subscription Lemonade
- 18. Remember that you start with guesses that are proven iteratively Guess Guess Guess Guess Guess Guess Guess GuessGuess
- 19. Designing a Business 2013-06-03 Bryan Guido Hassin Entrepreneur In Residence