Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Digital Marketing Liisa Pitkäranta Maija Rajala Jenni Reitti Nina Ricci
CONTENT <ul><li>What? Why?  </li></ul><ul><li>Nike iD Studios </li></ul><ul><li>Nike iD Facts </li></ul><ul><li>Conclusion...
WHAT? WHY? <ul><li>Bring inspiration and innovation to every athlete in the world </li></ul><ul><ul><ul><ul><ul><li>(Nike´...
NIKE iD STUDIOS <ul><li>First studio in the year 2007 </li></ul><ul><li>New consept </li></ul><ul><ul><li>Design </li></ul...
NIKE iD FACTS <ul><li>Nike iD business has more than tripled since 2004 </li></ul><ul><ul><li>More than 3 million visitors...
CONCLUSIONS <ul><li>The forerunner in sports industry </li></ul><ul><ul><li>Nike iD since 1999 </li></ul></ul><ul><ul><li>...
<ul><li>“ The world has changed.  </li></ul><ul><li>Consumers interact with brands on their own terms .” </li></ul><ul><li...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Trend Analysis
Next
Download to read offline and view in fullscreen.

Share

Nike iD- digital marketing

Download to read offline

"You design it. We build it." The most innovative thing in sports industry.

"The world has changed. Consumer interact with brands on their own terms."
Trevor Edwards, Nike´s vice president of Brand ans Category management

  • Be the first to like this

Nike iD- digital marketing

  1. 1. Digital Marketing Liisa Pitkäranta Maija Rajala Jenni Reitti Nina Ricci
  2. 2. CONTENT <ul><li>What? Why? </li></ul><ul><li>Nike iD Studios </li></ul><ul><li>Nike iD Facts </li></ul><ul><li>Conclusions </li></ul>
  3. 3. WHAT? WHY? <ul><li>Bring inspiration and innovation to every athlete in the world </li></ul><ul><ul><ul><ul><ul><li>(Nike´s mission statement) </li></ul></ul></ul></ul></ul><ul><li>Takes customer orientation to a new level </li></ul><ul><li>Innovative way to engage customers </li></ul><ul><ul><li>You can be the designer </li></ul></ul><ul><ul><li>Unique styles </li></ul></ul>
  4. 4. NIKE iD STUDIOS <ul><li>First studio in the year 2007 </li></ul><ul><li>New consept </li></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Personalize </li></ul></ul><ul><ul><li>Customize </li></ul></ul><ul><li>Skilled design consultants </li></ul>
  5. 5. NIKE iD FACTS <ul><li>Nike iD business has more than tripled since 2004 </li></ul><ul><ul><li>More than 3 million visitors in the website monthly </li></ul></ul><ul><li>105 key styles to choose from </li></ul><ul><ul><li>Exclusive items available in Nike iD Studios </li></ul></ul><ul><li>Price varies from 100-180 EUR </li></ul><ul><li>(postage not included) </li></ul>
  6. 6. CONCLUSIONS <ul><li>The forerunner in sports industry </li></ul><ul><ul><li>Nike iD since 1999 </li></ul></ul><ul><ul><li>Nike iD Studios 2007 </li></ul></ul><ul><li>Continuous development </li></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><li>Inspiration </li></ul></ul>
  7. 7. <ul><li>“ The world has changed. </li></ul><ul><li>Consumers interact with brands on their own terms .” </li></ul><ul><li>Trevor Edwards, </li></ul><ul><li>Vice President of Brand and Category Management </li></ul><ul><li>NIKE </li></ul>

"You design it. We build it." The most innovative thing in sports industry. "The world has changed. Consumer interact with brands on their own terms." Trevor Edwards, Nike´s vice president of Brand ans Category management

Views

Total views

5,300

On Slideshare

0

From embeds

0

Number of embeds

23

Actions

Downloads

134

Shares

0

Comments

0

Likes

0

×