2. Flow of presentation Executive summary company view Reason for diversification Business model Quick look Concept Consumer service ideology Merchandising range Private labels Conclusion
4. SOME OF OUR THOUGHTS ON FUTURE OUTLOOK ANDHOW IT MAY IMPACT BEHAVIOR IN RETAIL SECTOR
5. EXECUTIVE SUMMARY The Indian Retail sector has caught the world’s imagination in the last few years. Topping the list of most attractive retail destination list for three year sin a row It Had retail giants like Wal-Mart ,Carrefour and Tesco sizing up potential partners and Waiting to enter the fray .1st India’s retail growth was largely driven by increasing disposable incomes, Favorable demographics, changing lifestyles, growth of them idle class segment And a high potential for penetration in to urban and rural markets.
6. COMPANY VIEW M&M forays into retail sector with Mom & Me stores Email Print Defying global turmoil Mahindra & Mahindra (M&M) has entered into the retail sector with the soft launch of its specialty format Mom & Me in order to sell infant care and maternity products, reports Economic Times.The company has invested about Rs 1 billion in the venture and it has launched two outlets in Ludhiana and Ahmadabad. Mahindra Retail is a part of Mahindra Intergraded, a fully-owned subsidiary of Mahindra and Mahindra.
11. SEGMENTATION USING THE NICHE MARKETING CONCEPT AFTER THE EXTENSIVE RESEARCH AND AS AN EXTENTION IS TO ITS EARLIER PRESENCE IN KIDS/SOFT TOYS SEGMENT THE MAHINDRA GROUP IDENTIFIED THE NICHE SPECIALITY SPACE OF MOTHER AND CHID THE GROUP IDENTIFIED THE GAP OF RETAIL STORES THAT PROVIDE THE HIGH STANDARD OF PRODUCT AMBIENCE VALUE ADDED SERVICE AND CUSTOMER SERVICE TO MOTHER BABIES AND OLDER KIDS
12.
13. THE CONCEPT OF MOM AND ME HOWEVER DIFFERENTIATE ITSELF IN MORE WAY THE PRODUCT RANGE AT MOM AND ME STORES IS COMPREHENSIVE IN AN ATTEMPT TO PROVIDE A ONE STOP SHOP DESTINATION TO ALL MOTHER NEED
14. CONSUMER SERVICE IDEOLOGY CUSTOMER SERVICE PROPOSITION CUSTOMER CENTRICITY AS A KEY THREE LEVEL OFCONSUMER CENTRICITY THE PRODUCT AND SERVICE THAT CHOOSEN IS CAREFULLY PROVIDE TO BEST OF AFFORDABLE RANGE CUSTOMER SERVICE OF THIS RETAIL WIIL BE EXCEPTIONAL WITH A SET OF ADVISOR WHO ARE EXPERIENCED MOTHER THEMSELVES AND TRAINED IN VARIOUS ASPECTS OF PARENTING, PREGNANCY AND MOTHERHOOD. VALUE ADDED SERVICE IN STORE LIKE FEEDING AREA,PLAYING FOR KIDS ,NAPPY CHANGE AREA ,MORNING COFFEE MEETINGS.
35. CONCLUSION DESPITE THE FACT THAT THAT THE HAPPENS TO A DEARTH OF CREDIBLE REASEARCH DATA ON MOTHER AND CHILD CARE SAGEMENT IN INDIA THERE IS CERTAINLY PLENTY OF OPPERTUNITIES IN THIS NICHE SEGMENT WHICH IS CURRENTLY LARGELY UNBRANDED AND HIGH FRAGMENTED ON THE POSITIVE SIDE TIMES ARE CHANGING FOR BABY CARE AS HOME MADE AND UNBRANDED BABY PRODUCT ARE TAKING A BACK SEAT AND INDIAN CONSUMER ARE INCREASINGLY SHIFTED TO BRANDED BABY CARE PRODUCT
