More Related Content Similar to eMarketing for your Tourism Business Similar to eMarketing for your Tourism Business (20) 3. In the UK, the internet is now the biggest marketing channel in terms of spend 4. The average UK tourism company is spending well over 50% of it’s marketing budget online 14. A hub to drive traffic to 15. A medium through which you can communicate and build a relationship with your audience 17. You MUST add value to your user’s experience. Before, during and after their visit 19. They should be built to attract, convert and retain customers – or they shouldn’t exist at all 20. The average tourism website has 11 seconds to capture a user before they get bored and go elsewhere Travelmole 24. Identify the goals and priorities of your site and design for your users to achieve them 27. Allow the reader to get the gist of your message in a few seconds by merely scanning the page 29. Break up text with bolding, bullets, highlighting, crossheads and contextual interlinking 32. Tell people to take the exact action you want them to perform in order to get the best response 38. Primary goal: Site must be fully indexable and optimised around a set of well researched key phrases 39. Blend 2 or 3 carefully chosen key phrases into a minimum of 250 words on each page 46. If these two goals are met and your site is easy to use, then the user will be satisfied. 68. And if they don’t find you, they WILL find your competitor 71. Organic search – keyword rich links are everything, build a site that offers so much value that it attracts them naturally 72. Universal search: make sure your images, videos and maps are optimised to take advantage of all the SERP real estate 76. Make sure your organic and paid search campaigns are learning from each other 81. You should be looking to build communities around your business 128. 88% of Trip Advisor Visitors are influenced by the content the read on the site European Travel Commission 132. Monitoring your online reputation helps you… … avoid a reputation crisis by informing you quickly … discover quick and effective new marketing opportunities … improve customer service through engagement … understand your customers’ needs and wants better … identify powerful influencers to target with WOM campaigns Editor's Notes How do we take advantage of this? How do we take advantage of this? If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page If you want just one point on the page A hub to drive traffic to A medium through which you can communicate and build a relationship with your audience But it can’t just be any old website You MUST add value to your customer’s travel experience. Before, during and after. Websites are no longer just brochures They should be built to attract, convert and retain customers Tourism websites have only 11 seconds to capture the customer on their website or risk them getting bored and going elsewhere Is your website THAT good? Our web development priorities: 1.) usability 2.) search engine visibility 3.) design Usability and conversion oriented design Design sites for your users above all else Make sure they can find what they want quickly and easily Allow the reader to get the gist of your message in a few seconds by merely scanning the page Pyramid style writing Break up text with bolding, bullets, highlighting, crossheads and contextual interlinking Have consistent Calls to Action Don’t make them think… Tell people to take the exact action you want them to perform in order to get the best response Keep navigation basic, consistent and standardised Keep navigation basic, consistent and standardised Don’t distract users with Christmas trees blinking images flashing lights automatic sound scrolling text unusual fonts One point with one sub point One point with one sub point One point with one sub point One point with one sub point One point with one sub point
