1. At Mobients,
Experience is
Everything

2. Have you ever been to a
restaurant and had a waiter
ruin your experience?
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 2

3. Maybe you’ve been to a grocery
store and couldn’t find what you
were looking for…
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 3

4. In mobile, this is the story of
loyalty and adoption.
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 4

5. So, who is Mobients? We’re the
company that’s changing the way
you experience mobile. We design
mobile user experiences.
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 5

6. We’re the experts in user experience and
design strategy for mobile. It’s what we live
for.
And, we do it better than anyone, because
we have more experience and more focus
than anyone else in this space.
We’ve worked with clients ranging from
one of the world’s largest carriers to the
mobile innovators that are defining the
mobile revolution.
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7. The simple answer
is, because like most
Why should business leaders,
you care? you’re looking at the
mobile channel
to generate growth
and revenue.
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8. In Mobile, Experience is Everything
No matter how powerful your product or platform
may be, user experience ultimately determines:
 Who will use it
 How they will use it, and,
 How much they will use it
Yet, user experience is difficult to perfect –
especially on a small screen in such a young
and fragmented industry.
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9. In mobile, the time to capture
market share is now.

10. So, what can Mobients do for you?
We can help you attract new users, get them to
use features more often, and inspire them to tell
their friends. By working with Mobients you will:
 Dramatically decrease churn
 Increase advertising revenue
 Increase transactional revenue
 Increase adoption and usage; we guarantee it!
 And ultimately, gain an edge over the competition
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 10

11. At Mobients, we tailor our approach
to maximize your value. In short,
we design experiences that help you
capture the attention of users.
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 11

12. How do we do it…
Mobients is a multi-disciplinary consulting firm led
by design thinking mobile experts. We deliver a
spectrum of design strategy and user experience
services in:
 Mobile Design Strategy
 Mobile User Research
 Mobile Information Architecture
 Mobile Visual Design
 Mobile Human Factors and Usability
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 12

13. When fast, Our quick start
affordable services provide
and targeted a great way to
is the start increasing
approach loyalty and
you need… adoption today!
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 13

14. Strategy Research
• Concept Discovery • Mini-Ethnographies
• UX Requirements Strategy • Persona Creation
Our Services
• Competitive Benchmarking • User Research
• Trend Analysis • Guerilla Testing
• UI Design • Usability Assessments
• Styleguides (iPhone, Android, BB) • Rapid Prototyping
• Concept Design • In-Lab Testing
• Information Architecture/ • Expert Reviews
Wireframing
Design Usability

15. “I need to turn my vision into an actionable,
testable and marketable concept ”
Our Concept Discovery is an immersive and
collaborative service designed to:
Strategically position your product or service for market
entry
Create visual prototypes to communicate your vision to a
wide array of stakeholders
Develop a framework to guide all future production and
design activities
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16. “I need requirements that balance my
business, technical and end-user needs”
Our UX Requirements Strategy is a collaborative
process, between business, technical and UX
stakeholders, that ensures:
Prioritization of features is aligned with the needs and
desires of target audience
Product scope includes critical user-centered requirements
Planning and estimation account for differences in user
experience requirements across target platforms
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17. “I need to understand how my product fits
into the lives of my target audience ”
Our Mini-Ethnographies give you key insights
into:
The Personas that will help you make informed decisions
throughout the product lifecycle
 The devices that dominate your target market
The features that will create a “sticky” factor and prove
invaluable for your users
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18. “I need my product to be compelling and
grab the attention of users ”
Our UI Design can help you differentiate your
product by:
Creating an aesthetic that speaks to your audience and
strengthens your brand
Providing visual cues that promote usage of key features
Defining visual style guidelines that provide a framework
for current and future designs
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 18

19. “I need to make improvements that will
decrease churn and increase satisfaction ”
Our Usability Assessments are performed by
mobile expert reviewers who:
Leverage deep backgrounds in Usability, Accessibility and
Universal Design
Tailor proven heuristics for your target mobile audience
Identify issues and severities along with actionable
recommendations
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 19

20. So, why is Mobients the right
partner for you?

21. Mobile is our life!
Deep experience: Innovation:
Our multi-disciplinary teams come Mobients has patents pending in
from diverse fields of study and augmented reality. We pioneered
industry experience. Our mobile mobile banking which is now a
expertise crosses a broad range of staple in the mobile space
industry verticals & domains
Proven track record:
Laser Focus: Our clients are industry leaders,
The only major player in mobile to ranging from carriers to the
focus exclusively on user innovators that are defining the
experience and design strategy mobile revolution
Guaranteed: Smart processes:
We guarantee our services will
increase both adoption and usage We strike an optimal balance
of your products and services between structured systems and
organic, creative thinking
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22. And, our track record speaks for itself
Since 2007, we’ve had the pleasure of working with
many of the key players in the mobile value chain.
Industries we serve: Companies we’ve helped:
 Mobile Commerce  AT&T
 Mobile Banking  Qualcomm
 Mobile Publishing  Firethorn Mobile
 Social Networking  Samsung
 Mobile Retail  LG
 Mobile Advertising  Sprint
 Carriers & Manufacturers  Fleishman-Hillard
 Convergent Channels
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 22

23. Are you ready? Start your
experience@mobients.com today!

24. Atlanta
10 Glen Lake Pkwy.
Suite 130
Atlanta, GA 30328
P 404.478.6540
F 404.549.3399
Get in Touch! Virginia
1934 Old Gallows Rd.
Suite 350
Vienna, VA 22182
P 703.752.6116
F 703.997.7564
experience@mobients.com
Experience is Everything © Copyright 2010 Mobients, Inc. All rights reserved. 24

25. Thank You!