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Generation C By Dan Pankraz
C  for…..?
Content Creators Connected Co-creation Customise Community Curious Control ‘C’
“ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
5 THINGS TO KNOW ABOUT GEN C ,[object Object],[object Object],[object Object],[object Object],[object Object]
MYTH: Gen C is exclusively teenagers
… is the age Gen C most wish to be
 
THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES ,[object Object],Source: Universal McCann Global study on social media trends April 2008
WHO LOVE THEIR  ‘15 SECONDS OF FAME’
And crave constant stimulation… … there is  NO OFF SWITCH
THEY’RE WORLD IS BASED ON  CONTINUOUS PARTIAL ATTENTION
iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-)  File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
 
THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com  Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
THEY HAVE A PASSION FOR LEARNING NEW SKILLS ,[object Object],WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
EVERYTHING HAS TO BE CUSTOMISABLE
AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
Gen C see real and imaginary worlds as one….their  personas can be fluid and malleable through these different worlds
GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST  PERMANENT HUMAN COLONY ON MARS
GEN C LOVE MYSTERIOUS CHARACTERS…  NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
THE GEN C LOOK IN 2008/09  Casual cool Fluid  Unisex Understated Anti-colour Industrie
Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
10 THINGS TO TAKEAWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANKYOU [email_address]

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Generation C - a look into their world by Dan Pankraz

  • 1. Generation C By Dan Pankraz
  • 3. Content Creators Connected Co-creation Customise Community Curious Control ‘C’
  • 4. “ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
  • 5.
  • 6. MYTH: Gen C is exclusively teenagers
  • 7. … is the age Gen C most wish to be
  • 8.  
  • 9.
  • 10. WHO LOVE THEIR ‘15 SECONDS OF FAME’
  • 11. And crave constant stimulation… … there is NO OFF SWITCH
  • 12. THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
  • 13. iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
  • 14.  
  • 15. THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
  • 16. AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
  • 17.
  • 18. AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
  • 19. LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
  • 20. EVERYTHING HAS TO BE CUSTOMISABLE
  • 21. AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
  • 22. LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
  • 23. Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
  • 24. Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
  • 25. GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
  • 26. BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
  • 27. OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
  • 28. THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS
  • 29. GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
  • 30. Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
  • 31. THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie
  • 32. Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
  • 33.