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Company Profile - Big Bazaar

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A presentation on the company profile of Big Bazaar

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INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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FORMAT DEFINITION ,[object Object],[object Object],[object Object]
Target Audience ,[object Object],[object Object],[object Object]
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Denims& t-shirts Fabrics& cut pieces Formal wear Casual wear Party wear Ethnic wear Accessories Under garments Night wear Dress material Sarees Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea& coffee Fruits Vegetables Imported fruits Dairy products Soft drinks Packaged juices Milk item Frozen foods Ice creams Shampoos Detergents Soaps Liquid wash creams deoderants Home cleaners utensils plastics crockery
PRICING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLACE- STORE LOCATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-tailing ,[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some of the key offers ,[object Object],[object Object],[object Object]
PLAYING NEW TACTICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
POSITIONING STRATEGY
BIG BAZAAR RETAIL MIX- caters to all age groups of a family. Retail Strategy Merchandise Assortments Customer Service Pricing Location Store Design and Display Communication Mix
Wal-Mart’s Retail Mix
Wal-Mart’s Retail Mix
Wal-Mart's Retail Mix
 
 
Limited Self Service Customization Wal-Mart’s Retail Mix
SWOT ANALYSIS STRENGTH -High brand equity -state of art infrastructure -EDLP -pop promotions -variety of stuff under single roof WEAKNESS -Unable to meet store opening targets -falling revenue/sq. ft -General perception OPPORTUNITY -organized retail(4.15%) -Evolving consumer preferences THREAT -Competitors -Government policies -Unorganized retail

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Company Profile - Big Bazaar

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  • 10. Denims& t-shirts Fabrics& cut pieces Formal wear Casual wear Party wear Ethnic wear Accessories Under garments Night wear Dress material Sarees Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea& coffee Fruits Vegetables Imported fruits Dairy products Soft drinks Packaged juices Milk item Frozen foods Ice creams Shampoos Detergents Soaps Liquid wash creams deoderants Home cleaners utensils plastics crockery
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  • 20. BIG BAZAAR RETAIL MIX- caters to all age groups of a family. Retail Strategy Merchandise Assortments Customer Service Pricing Location Store Design and Display Communication Mix
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  • 26. Limited Self Service Customization Wal-Mart’s Retail Mix
  • 27. SWOT ANALYSIS STRENGTH -High brand equity -state of art infrastructure -EDLP -pop promotions -variety of stuff under single roof WEAKNESS -Unable to meet store opening targets -falling revenue/sq. ft -General perception OPPORTUNITY -organized retail(4.15%) -Evolving consumer preferences THREAT -Competitors -Government policies -Unorganized retail