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Worldwide Television Brand Exposure
& Formula 1 VIP Hospitality Opportunity

  § Presented by Grand Prix Tours




                                    1
Presentation Agenda
§ Formula 1 Overview
§ Introduction
§ Sponsorship Opportunity
§ Media Exposure
§ Budget Menu
§ Valuation
§ Benefits
§ Steps to Sponsorship
§ Contact Information

                            2
Formula 1 Overview
   § The premiere global motor racing series since 1950.
   § The biggest annual sporting event on television.
   § One of the most popular sports in the World.
   § A unique global sponsorship platform
   § 580 million unique viewers per year, 49% of Formula 1 viewers are
     aged 35-55, and 31% age 25-34
   § Average 204 million unique viewers per race

Attracting Upscale Consumer Market & Biz oriented Audiences




                                            3
Formula 1 is Global and Local
n   Australia
n   Malaysia
n   Bahrain
n   Spain
n   Monte Carlo
n   Turkey
n   England
n   France
n   Germany
n   Turkey
n   Europe (Valencia)
n   Belgium
n   Italy
n   Singapore
n   Japan
n   China
n   Brazil
n   Abu Dhabi

                        4
Introduction - Grand Prix Tours
n   Producing elite motor sport racing tours and programs since 1983.
n   Unique pre-race driver interviews held in elegant locations with live
    audiences of exclusive dinner guests. Past drivers include:
      § Jenson Button        Fernando Alonso
      § Mark Webber          Sebastian Vettel
      § Adrian Sutil         Sebastian Bourdais
      § Jarno Trulli         Giancarlo Fisichella
      § Nelson Piquet Jr.
n   Internationally recognized and award winning race commentator:
      §Peter Windsor, Motor Sport Journalist and SPEED TV Commentator
n   Exclusive insider racing content of interest to Formula 1
    racing enthusiasts

                                                5
Introduction – Inside Grand Prix
n   “Inside Grand Prix” is a Formula 1 focused television show, globally
    broadcasted in 27 countries
n   Each show has seven segments from insider, technical information
    to personal driver interviews
n   Broadcasts are 30 minutes, televised immediately before each Grand
    Prix
n   The show is distributed worldwide, reaching 44 million viewers per
    show
n   Multi-language is available (English, German, Mandarin, others upon
    request)
n   “Inside Grand Prix” is created and produced by RTV since 2002

    Grand Prix Tours has partnered with RTV to film its Driver Talk
    Shows. Two-minutes of each Driver Talk Show will then air in a new
    segment in every episode of Inside Grand Prix.

                                         6
Sponsorship Opportunity
n   International Broadcast
    & Internet Media
n   Hospitality/VIP Entertainment       Click to Start Video
n   Activation
n   Race and Paddock Club Tickets
n   Hotel accommodations and
    exclusive transfers
n   Media measurement



                                    7
Sponsorship Opportunity
Prime Components -- Media
n   2 minutes of brand exposure on a new segment of Inside Grand Prix
    aired immediately before each Formula 1 race, for a total season
    brand-exposure of 36 minutes
n   Prominent display of company logo or product on the driver talk
    show backdrop
n   Each show will broadcast in 27 countries to an audience of 44
    million viewers
n   A new segment will be filmed for each of the 18 episodes of Inside
    Grand Prix for a total season brand-exposure of 36 minutes
n   Immediate broadcast quality upload of entire 20-minute Driver Talk
    Show to Internet Broadcast Distribution website: TV-Paradise
n   Immediate broadcast on GP-Tours Microsite (entire 20-minutes)
n   Media metrics provided after each airing
                                       8
Sponsorship Opportunity
Prime Components – Promotion
n   Mention in Press Releases Grand Prix Tours and RTV Press Releases
n   Logo with website link in sponsor area of Driver Talk Show webpage
    (entire racing season)
n   Home page and sub page banners ads/links on gptours.com, and
    insidegrandprix.com
n   Data capture – opt-in email registrants
n   Immediate upload of entire 20 minute Driver Talk Show to company
    website
n   Right to use microsite URL in company ads & promotions

                                         9
Sponsorship Opportunity

Prime Components – Activation
n   Product display and/or giveaway available at each event
n   Opportunity to build stage and feature different flooring in each country




                                             10
Inside Grand Prix - Media Exposure




                       11
Budget Menu
Media & Hospitality Package                                    $1,200,000
n   Twenty (20) minutes of company logo and/or product prominently placed on
    backdrop of Driver Talk Show during live taping
n   Two (2) minutes of Driver Talk Show featuring branded backdrop will air on
    Inside Grand Prix
n   A total of eighteen (18) new episodes of Inside Grand Prix will air
    immediately before each Formula 1 race for a total of thirty-six (36)
    internationally televised, branded minutes
n   25 VIP tickets will be provided to each live taping
n   Activation (product display, giveaway) opportunity at each venue
n   Media metrics will be provided the week after each show airing


                                           12
The Sponsorship Property




                       13
Budget Menu
Optional Components
n   Race Tickets                                                 At Cost
n   Paddock Tickets                                              At Cost
n   Hotel Accommodations & Transfers
    Discount on Grand Prix Tours published rates for guest of:
                                                      5-10       (5%)
                                                      11-15      (7%)
                                    (Private Tour)    16-20      (10%)
                                    (Private Tour)    21-50      (12%)
n   Presenting Sponsor of Inside Grand Prix (US only)
    40 Seconds of branding per show, 3 reruns, 18 shows
    (rate dependant on US exchange rate)                         $180,000

n   3 x 30 Seconds Television Ad Spots During Inside Grand Prix $175,000


                                          14
Valuation – Inside Grand Prix Driver Talk Show

                  Inside Grand Prix
     Speed TV                          Media Value of
                       :30 Sec
   :30 Sec Spot                       Inside Grand Prix
                   Brand Exposure

   CPM $14.75         CPM $3             CPM $7.60




                                 15
Benefits
n   Reach 44 million viewers within 27 countries 18 times in 2009
n   Experience-rich brand exposure (2 minutes per show)
n   Highly visible company logo or product featured on talk show
    backdrop
n   Local and Global television audience appeal
n   VIP tickets to each live Driver Talk Show taping
n   Onsite activation opportunity with upscale consumer & Biz-oriented
    audiences
n   Company and/or product exposure preceding every Formula 1 race
    in 2009
n   Exceptional Value – 36 minutes of guaranteed Internationally
    televised brand exposure (more minutes than the majority of brands
    that sponsor Formula 1 teams)


                                       16
Steps to Sponsorship
1.   Select sponsorship components from Budget Menu
2.   Contact Brian Turner with questions and/or selections
3.   Receive and sign a Letter of Intent (LOI)
4.   Incentive: signing LOI by Jan 15th entitles sponsor to a (7 night)
     bonus meeting on Le Ponant during 2009 Monaco Grand Prix
5.   Review and sign contract
6.   Execute contract during Formula One season 2009




                                       17
Thank you for your consideration

§ Contact:
 Brian Turner
 Stefanucci & Turner
 +1 714-969-2540
 stefturn@verizon.net




                        18

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Sponsorship Presentation [3]

  • 1. Worldwide Television Brand Exposure & Formula 1 VIP Hospitality Opportunity § Presented by Grand Prix Tours 1
  • 2. Presentation Agenda § Formula 1 Overview § Introduction § Sponsorship Opportunity § Media Exposure § Budget Menu § Valuation § Benefits § Steps to Sponsorship § Contact Information 2
  • 3. Formula 1 Overview § The premiere global motor racing series since 1950. § The biggest annual sporting event on television. § One of the most popular sports in the World. § A unique global sponsorship platform § 580 million unique viewers per year, 49% of Formula 1 viewers are aged 35-55, and 31% age 25-34 § Average 204 million unique viewers per race Attracting Upscale Consumer Market & Biz oriented Audiences 3
  • 4. Formula 1 is Global and Local n Australia n Malaysia n Bahrain n Spain n Monte Carlo n Turkey n England n France n Germany n Turkey n Europe (Valencia) n Belgium n Italy n Singapore n Japan n China n Brazil n Abu Dhabi 4
  • 5. Introduction - Grand Prix Tours n Producing elite motor sport racing tours and programs since 1983. n Unique pre-race driver interviews held in elegant locations with live audiences of exclusive dinner guests. Past drivers include: § Jenson Button Fernando Alonso § Mark Webber Sebastian Vettel § Adrian Sutil Sebastian Bourdais § Jarno Trulli Giancarlo Fisichella § Nelson Piquet Jr. n Internationally recognized and award winning race commentator: §Peter Windsor, Motor Sport Journalist and SPEED TV Commentator n Exclusive insider racing content of interest to Formula 1 racing enthusiasts 5
  • 6. Introduction – Inside Grand Prix n “Inside Grand Prix” is a Formula 1 focused television show, globally broadcasted in 27 countries n Each show has seven segments from insider, technical information to personal driver interviews n Broadcasts are 30 minutes, televised immediately before each Grand Prix n The show is distributed worldwide, reaching 44 million viewers per show n Multi-language is available (English, German, Mandarin, others upon request) n “Inside Grand Prix” is created and produced by RTV since 2002 Grand Prix Tours has partnered with RTV to film its Driver Talk Shows. Two-minutes of each Driver Talk Show will then air in a new segment in every episode of Inside Grand Prix. 6
  • 7. Sponsorship Opportunity n International Broadcast & Internet Media n Hospitality/VIP Entertainment Click to Start Video n Activation n Race and Paddock Club Tickets n Hotel accommodations and exclusive transfers n Media measurement 7
  • 8. Sponsorship Opportunity Prime Components -- Media n 2 minutes of brand exposure on a new segment of Inside Grand Prix aired immediately before each Formula 1 race, for a total season brand-exposure of 36 minutes n Prominent display of company logo or product on the driver talk show backdrop n Each show will broadcast in 27 countries to an audience of 44 million viewers n A new segment will be filmed for each of the 18 episodes of Inside Grand Prix for a total season brand-exposure of 36 minutes n Immediate broadcast quality upload of entire 20-minute Driver Talk Show to Internet Broadcast Distribution website: TV-Paradise n Immediate broadcast on GP-Tours Microsite (entire 20-minutes) n Media metrics provided after each airing 8
  • 9. Sponsorship Opportunity Prime Components – Promotion n Mention in Press Releases Grand Prix Tours and RTV Press Releases n Logo with website link in sponsor area of Driver Talk Show webpage (entire racing season) n Home page and sub page banners ads/links on gptours.com, and insidegrandprix.com n Data capture – opt-in email registrants n Immediate upload of entire 20 minute Driver Talk Show to company website n Right to use microsite URL in company ads & promotions 9
  • 10. Sponsorship Opportunity Prime Components – Activation n Product display and/or giveaway available at each event n Opportunity to build stage and feature different flooring in each country 10
  • 11. Inside Grand Prix - Media Exposure 11
  • 12. Budget Menu Media & Hospitality Package $1,200,000 n Twenty (20) minutes of company logo and/or product prominently placed on backdrop of Driver Talk Show during live taping n Two (2) minutes of Driver Talk Show featuring branded backdrop will air on Inside Grand Prix n A total of eighteen (18) new episodes of Inside Grand Prix will air immediately before each Formula 1 race for a total of thirty-six (36) internationally televised, branded minutes n 25 VIP tickets will be provided to each live taping n Activation (product display, giveaway) opportunity at each venue n Media metrics will be provided the week after each show airing 12
  • 14. Budget Menu Optional Components n Race Tickets At Cost n Paddock Tickets At Cost n Hotel Accommodations & Transfers Discount on Grand Prix Tours published rates for guest of: 5-10 (5%) 11-15 (7%) (Private Tour) 16-20 (10%) (Private Tour) 21-50 (12%) n Presenting Sponsor of Inside Grand Prix (US only) 40 Seconds of branding per show, 3 reruns, 18 shows (rate dependant on US exchange rate) $180,000 n 3 x 30 Seconds Television Ad Spots During Inside Grand Prix $175,000 14
  • 15. Valuation – Inside Grand Prix Driver Talk Show Inside Grand Prix Speed TV Media Value of :30 Sec :30 Sec Spot Inside Grand Prix Brand Exposure CPM $14.75 CPM $3 CPM $7.60 15
  • 16. Benefits n Reach 44 million viewers within 27 countries 18 times in 2009 n Experience-rich brand exposure (2 minutes per show) n Highly visible company logo or product featured on talk show backdrop n Local and Global television audience appeal n VIP tickets to each live Driver Talk Show taping n Onsite activation opportunity with upscale consumer & Biz-oriented audiences n Company and/or product exposure preceding every Formula 1 race in 2009 n Exceptional Value – 36 minutes of guaranteed Internationally televised brand exposure (more minutes than the majority of brands that sponsor Formula 1 teams) 16
  • 17. Steps to Sponsorship 1. Select sponsorship components from Budget Menu 2. Contact Brian Turner with questions and/or selections 3. Receive and sign a Letter of Intent (LOI) 4. Incentive: signing LOI by Jan 15th entitles sponsor to a (7 night) bonus meeting on Le Ponant during 2009 Monaco Grand Prix 5. Review and sign contract 6. Execute contract during Formula One season 2009 17
  • 18. Thank you for your consideration § Contact: Brian Turner Stefanucci & Turner +1 714-969-2540 stefturn@verizon.net 18