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MKTG 3132<br />Jessica Cameron<br />Amy Gemmel<br />Allison Schlumper<br />Lindsey Townson<br />
What is LinkedIn?<br />Youtube video<br />
Topic<br />Web service to find people who you should connect with. <br />Tool to expand your network by setting up your ow...
Timeline<br />
Target Audience(s)<br />Demographics:<br />Linkedin targets affluent professionals from all over the world, including job ...
LinkedIn Professional at a glance<br />
Get Connected<br />Costs to use it:<br />The service is free for everyone. They offer business accounts for those who wish...
Get Connected cont.<br />How does one gain access? <br />How many users?<br />How many hits/month?<br />Where are links to...
Advertising<br />The following is a list <br />of LinkedIn’s partners:<br />
Advertising cont.<br />
SWOT Analysis<br />
Facets of effects model<br />
Current developments in marketing<br />Accountability<br />Integrated Marketing Communications<br />Emerging Marketing Str...
Team Recommendations<br />Positive Projections <br />Why this is a popular resource <br />Recommendations for brands, adve...
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  1. 1. MKTG 3132<br />Jessica Cameron<br />Amy Gemmel<br />Allison Schlumper<br />Lindsey Townson<br />
  2. 2. What is LinkedIn?<br />Youtube video<br />
  3. 3. Topic<br />Web service to find people who you should connect with. <br />Tool to expand your network by setting up your own profile so that other users can find you<br />The five founders of LinkedIn are: Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke. <br />Founded in 2003 and launched May 5, 2003<br />Over 48 million LinkedIn members from over 200 countries and territories across the world. <br />
  4. 4. Timeline<br />
  5. 5. Target Audience(s)<br />Demographics:<br />Linkedin targets affluent professionals from all over the world, including job seekers and people who just wish to keep in contact with others.<br />
  6. 6. LinkedIn Professional at a glance<br />
  7. 7. Get Connected<br />Costs to use it:<br />The service is free for everyone. They offer business accounts for those who wish to expand their networks and take advantage of more services. <br />Costs to advertise on it:<br />
  8. 8. Get Connected cont.<br />How does one gain access? <br />How many users?<br />How many hits/month?<br />Where are links to it? <br />
  9. 9. Advertising<br />The following is a list <br />of LinkedIn’s partners:<br />
  10. 10. Advertising cont.<br />
  11. 11. SWOT Analysis<br />
  12. 12. Facets of effects model<br />
  13. 13. Current developments in marketing<br />Accountability<br />Integrated Marketing Communications<br />Emerging Marketing Strategies<br />Relationship Marketing, Permission Marketing, Experience Marketing, Guerilla Marketing, Digital Marketing, Viral Marketing, Mobile Marketing, Social Network Marketing<br />Global Marketing<br />
  14. 14. Team Recommendations<br />Positive Projections <br />Why this is a popular resource <br />Recommendations for brands, advertisers, & products <br />Team comments<br />
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