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MKTG 3132,[object Object],Jessica Cameron,[object Object],Amy Gemmel,[object Object],Allison Schlumper,[object Object],Lindsey Townson,[object Object]
What is LinkedIn?,[object Object],Youtube video,[object Object]
Topic,[object Object],Web service to find people who you should connect with. ,[object Object],Tool to expand your network by setting up your own profile so that other users can find you,[object Object],The five founders of LinkedIn are: Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, and Konstantin Guericke. ,[object Object],Founded in 2003 and launched May 5, 2003,[object Object],Over 48 million LinkedIn members from over 200 countries and territories across the world. ,[object Object]
Timeline,[object Object]
Target Audience(s),[object Object],Demographics:,[object Object],Linkedin targets affluent professionals from all over the world, including job seekers and people who just wish to keep in contact with others.,[object Object]
LinkedIn Professional at a glance,[object Object]
Get Connected,[object Object],Costs to use it:,[object Object],The service is free for everyone. They offer business accounts for those who wish to expand their networks and take advantage of more services. ,[object Object],Costs to advertise on it:,[object Object]
Get Connected cont.,[object Object],How does one gain access? ,[object Object],How many users?,[object Object],How many hits/month?,[object Object],Where are links to it? ,[object Object]
Advertising,[object Object],The following is a list ,[object Object],of LinkedIn’s partners:,[object Object]
Advertising cont.,[object Object]
SWOT Analysis,[object Object]
Facets of effects model,[object Object]
Current developments in marketing,[object Object],Accountability,[object Object],Integrated Marketing Communications,[object Object],Emerging Marketing Strategies,[object Object],Relationship Marketing, Permission Marketing, Experience Marketing, Guerilla Marketing, Digital Marketing, Viral Marketing, Mobile Marketing, Social Network Marketing,[object Object],Global Marketing,[object Object]
Team Recommendations,[object Object],Positive Projections ,[object Object],Why this is a popular resource ,[object Object],Recommendations for brands, advertisers, & products ,[object Object],Team comments,[object Object]

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LinkedIn powerpoint

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Hinweis der Redaktion

  1. Profiles can have resumes, a list of schools you have attended, where you have worked and what your job consisted of, interests, and much more. Professionals, job seekers, hiring managers, and entrepreneurs all use LinkedIn to meet people and for networking opportunities across the worldAt the end of the first month that LinkedIn was launched, there were already 4,500 members in the network. Approximately half of all LinkedIn members come from outside the United States and a new member joins about every second. All Fortune 500 companies have executives that are LinkedIn members.
  2. LinkedIn chose to target this audience for several reasons. As the head of online services, such as PayPal, founder Reid Hoffman knew that the online community was growing. He believed a niche community for professionals would be a great idea, especially since the economic downturn of 2002 would bring more job seekers. He merged with other successful online business men to start Linkedin.
  3. Advertising is an important aspect of any major website. LinkedIn is advertised all over the web and has a variety of different partners. Many of the companies listed above provide LinkedIn advertisements on their websites in exchange with LinkedIn having their companies advertisements located on the LinkedIn website.
  4. LinkedIn also has its own blog and twitter where they advertise their company and provide updates as well. There is also a LinkedIn App available on the IPhone and other phone services.Other than LinkedIn’s partners and blog, their best form of advertisement is word of mouth. A great deal of LinkedIn’s members have heard about the website through other public relations professionals, classmates, teachers, and co-workers.