Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Social Media study Facebook and Nielsen
1. Advertising
Effectiveness: Understanding the Value of
a Social Media Impression
APRIL 2010
INSIDE:
• How social networking and consumer engagement
have changed how brand marketing works
• An approach for understanding the value of earned
and paid impressions in a social context
• How creating a Facebook fan base can drive social
advocacy within paid media, thus increasing its
effectiveness
• Data and insights that directly measure the
effectiveness and reach of paid media, paid
media with social advocacy, and earned media