The document discusses the rise of social networking sites and how they are changing communication patterns, especially among teens and young adults. It notes that social networking sites allow users to create profiles and connect with other users. The document then provides some statistics on social networking site usage. It concludes by suggesting some specific social media marketing strategies that institutions can use to engage prospective students in an authentic way through participation and relationship building rather than traditional control of messaging.

1. Putting the in

4. where a user can create a profile… and build a personal network that… A social networking site is an online place… connects him or her to other users.

5. 55% of teens use social networking sites

6. 9 out of 10 teens use Social Networking sites to keep in touch with those they see frequently

7. Club Penguin, ages 7 - 12 MySpace, ages 12 - 17 Facebook ages 18 - 25 Linkedin ages 26 and up

8. Digg

9. Flickr

10. Traineo

11. Last.fm

12. 2 nd most visited Website in the world!

13. 3M to 10.5M users in one year USA Today, March 9, 2006

14. Twitter – platform for mobile updates

20. You can no longer control the message

27. Control Fabricate Deceive

28. Facilitate Guide Filter