[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Education
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In this presentation, Gina Gotthilf from Duolingo, talks about how growth hacking is helping to transform education.
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[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Education
- 1. Growth for good—How Growth Hacking is Helping to Transform Education Gina Gotthilf, Duolingo
- 2. @ginag Gina Gotthilf VP of Growth and Marketing @ Duolingo @ginag
- 3. @ginag
- 4. @ginag 1.2B
- 6. @ginag
- 8. @ginag
- 10. @ginag ENGAGING
- 11. @ginag 10
- 12. @ginag +1.8% DAUs +2.8% session ends +5.8% D7 +7.2% D14
- 13. @ginag +2.3% DAUs +4.6% session ends +2.4% D7 +13% item purchases +116% “add friends”
- 14. @ginag Coach + streak +5% DAUs
- 15. @ginag +5% DAUs
- 17. @ginag • Screenshots • Short description • Localization ASO
- 18. @ginag SEO +10% New users from “logged out” course pages
- 19. @ginag INTERNATIONAL / TIMELY APP STORE FEATURES
- 20. @ginag WWW TNW PR AS A GROWTH HACK Not a fluffy metric
- 21. @ginag PR AS A GROWTH HACK Launch PR
- 22. @ginag CHOOSE THE RIGHT PEOPLE
- 23. Beth Chasse Senior Designer Peter Baker Engineer Alex Gusev Engineer Sven stork Engineer Hideki Shima Engineer Gina Gotthilf VP / Manager Zan Gilani PM Myra Awodey Community EMPOWER YOUR GROWTH TEAM
- 24. @ginag SOLVE THE RIGHT PROBLEMS
- 25. @ginag
- 27. @ginag IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT.
- 30. @ginag
- 31. @ginag
- 32. @ginag
- 34. @ginag
- 36. Want video access Jamie Siminoff, Ring This could be you. View recordings of all #GHConf17 presentations with our virtual pass & purchase tickets for next year’s event at growthhackers.com/conference