4. WHY SOCIETAL MARKETING?
Some companies are doing a very good job aligning corporate responsibility
initiatives to brands. These companies are doing such a good job that non-profits
should pay attention to what the corporate sector is doing.
In other words, Cause Marketing can learn a lot from Societal Marketing.
5. THE NEED TO ZAG WHEN OTHERS ZIG
Society is immune to this message Society is intrigued by this message