This presentation will briefly show you what is Snapchat, stats about users and how you can use it in business and marketing purposes. Also you will see best cases of Snapchat campaigns.
10. Snapchat is…
Snapchat is a mobile app that allows users to send and receive
"self-destructing" photos and videos.
Photos and videos taken with the app are called Snaps.
The sender determines how many seconds (1-10) the recipient can view
the Snap before the file disappears from the recipient's device.
11. Although users use Snapchat for private
purposes it brings a whole new
opportunity for brands to connect and
communicate with new generations.
14. Brand on
Snapchat
Brand on Snapchat equals friend on Snapchat and that’s a great
way for marketers in an early phase to approach people…
= FRIEND
Because…
19. 1 billion Stories viewed per day
400 million snaps sent per day
100 million active monthly users
Snapchat stats
20. 71% of Snappers are under 25 years old (USA)
77% of college kids use Snapchat daily (USA)
Highest Snapchat usage is in North America (55%)
Snapchat in North America
21. 25% UK students use Snapchat
Europe has 32 % users
50% of Norway Smartphone users use Snapchat
Snapchat in Europe
26. @username
username should match your brand name
it is good to keep some consistency between
your Snapchat, Twitter and Instagram name
keep it simple
27. password
If someone hacks your account and you’re a brand
they could do a lot of damage because on Snapchat
content you send disappears
So… USE a strong password
37. Stories Snapchat story is a photo or video you post to
your very own stories. Stories are visible by you
and all your friends. Under this section you can
stream your friends stories.
Snapchat stories last for 24 hours
You can set Stories to be visible to
your friends, everyone or custom
listing
38. Discover is series of channels where media
outlets can share streams of photos,
videos and articles with all the app’s users.
This is a paid service for big brands that
partner with Snapchat.
Discover
39. Chat as you guess is a place
to chat with your friends…
Chat
40. Best way for a brand to connect
with people is to publish public
Stories.
51. Don’t forget to scan our code
and read our Stories.
We are bringing you cool stuff
every week. Hurry, before the
current one disappears ;)
And for snapping, add us:
GreyEntourage