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Using Snapchat for business marketing. And brand cases that made it right.
Trends are rapidly changing
REMEMBER WHEN FACEBOOK WAS SOMETHING
EXOTIC TO MARKETERS JUST FEW YEARS AGO?
Today it is
MUST HAVE
THING
The question is
So…?
Why should your
brand be on
Snapchat?
only 1%
of marketers are
on Snapchat!
Because
Millenials & Gen Z
Yet, whole new generation
of customers keeps
increasing their time and
activity.
BeLEADER
1stBe a
Let’s go
through some
basics first.
Snapchat is…
Snapchat is a mobile app that allows users to send and receive
"self-destructing" photos and videos.
Photos and videos taken with the app are called Snaps.
The sender determines how many seconds (1-10) the recipient can view
the Snap before the file disappears from the recipient's device.
Although users use Snapchat for private
purposes it brings a whole new
opportunity for brands to connect and
communicate with new generations.
YOU
SHOULD
USE
IT
WHY?
Brand on
Snapchat
Brand on Snapchat equals friend on Snapchat and that’s a great
way for marketers in an early phase to approach people…
= FRIEND
Because…
Brief history
of Snapchat
Using Snapchat for business marketing. And brand cases that made it right.
So we can say
is a year of
that 2015
Snapchat
Let’s see
facts about it
1 billion Stories viewed per day
400 million snaps sent per day
100 million active monthly users
Snapchat stats
71% of Snappers are under 25 years old (USA)
77% of college kids use Snapchat daily (USA)
Highest Snapchat usage is in North America (55%)
Snapchat in North America
25% UK students use Snapchat
Europe has 32 % users
50% of Norway Smartphone users use Snapchat
Snapchat in Europe
Fact of all Facts
Kim K is thinking
to start communicate with
her fans over the Snapchat :)
Setting up an account
Setting up an account
@username
username should match your brand name
it is good to keep some consistency between
your Snapchat, Twitter and Instagram name
keep it simple
password
If someone hacks your account and you’re a brand
they could do a lot of damage because on Snapchat
content you send disappears
So… USE a strong password
Sending your first Snap
There are two types of content
you can share with your followers
Photo Snap Video Snap
Click for a Photo Snap
Press and hold
for a Video Snap
Once you snapped it, you can
adjust it…
Add some text Custom drawings Snap duration
Also you can
Save it to a gallery
Add it to your Story
Next
Finally, all you have to do
is to choose who do you
want to send it… or add
some more contacts and
than send it
Simple as that
Snapchat has four basic
screens and you can
easily swipe between
them…
Snap StoriesChat Discover
Snapchat Screens
Stories Snapchat story is a photo or video you post to
your very own stories. Stories are visible by you
and all your friends. Under this section you can
stream your friends stories.
Snapchat stories last for 24 hours
You can set Stories to be visible to
your friends, everyone or custom
listing
Discover is series of channels where media
outlets can share streams of photos,
videos and articles with all the app’s users.
This is a paid service for big brands that
partner with Snapchat.
Discover
Chat as you guess is a place
to chat with your friends…
Chat
Best way for a brand to connect
with people is to publish public
Stories.
So think about…
How your brand
can use it?
Meanwhile you can see
some of the best Snapchat
campaigns for inspiration.
Audi Snapchat campaign
To watch video click on a picture
#LastSelfie Campaign
World Wildlife Found
To watch video click on a picture
Using Snapchat for business marketing. And brand cases that made it right.
To watch video click on a picture
Thank you
and…
Don’t forget to scan our code
and read our Stories.
We are bringing you cool stuff
every week. Hurry, before the
current one disappears ;)
And for snapping, add us:
GreyEntourage

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Using Snapchat for business marketing. And brand cases that made it right.