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Executive Summary
“First, Break All The Rules”
     by Marcus Buckingham and Curt Coffman

              Gallup Organization
Measure the Strength of your
          Company and its Managers
The Big 12
1. Do I know what is expected of me at work?
2. Do I have the right materials and equipment I need to do my work right?
3. At work, do I have the opportunity to do what I do best every day?
4. In the last seven days, have I received recognition or praise for doing good work?
5. Does my supervisor, or someone at work, seem to care about me as a person?
6. Is there someone at work who encourages my development?
7. At work, do my opinions seem to count?
8. Does the mission/purpose of my company make me feel my job is important?
9. Are my co-workers committed to doing quality work?
10. Do I have a best friend at work?
11. In the last six months, has someone at work talked to me about my progress?
12. This last year, have I had opportunities at work to learn and grow?
Four Business Outcomes Correlate to
                 The Big 12
  Productivity
•
• Profitability
• Employee retention
• Customer satisfaction
A Case In Point
Employee survey: Do you have the materials and equipment needed to
  do your work right?

    Store A: 45% Strongly Agreed
•
    Store B: 11% Strongly Agreed
•
    Reality: Store A and Store B had the same materials and equipment
•

Stores scoring in the top 25%:
            On average, were 4.56% over their sales budget.
            Almost 14% over their profit budget.
            Retained more employees.
The Order of the Questions
Base Camp: “What do I get?” (Q1,Q2)
Camp 1: “What do I give?” (Q3,Q4,Q5,Q6)
Camp 2: “Do I belong here?” (Q7,Q8,Q9,Q10)
Camp 3: “How can we all grow?” (Q11, Q12)


The Focus of Great Managers
Great managers take aim at Base Camp and Camp 1 (Q1-Q6).
Securing 5’s is your most important responsibility.
How Do Great Managers Respond?
• Scenario 1: “Which would you rather have: an independent,
  aggressive person who produced $1.2 million in sales or a congenial
  team player who produced about half as much?”

• Scenario 2: “You have an extremely productive employee who
  consistently fouls up the paperwork. How would you work with this
  person to help him/her be more productive?”

• Scenario 3: “You have two managers. One has great talent for
  management. The other is mediocre. There are two openings
  available: the first is a high-performing territory, the second is a
  territory that is struggling. Neither territory has yet reached its
  potential. Where would you recommend the excellent manager to be
  placed? Why?”
What Great Managers Know
  People don’t change that much.
•
• Don’t waste time trying to put in what was left
  out.
• Try to draw out what was left in - that is hard
  enough.
What Great Managers Do
The Manager is a catalyst

A great manager must be able to:
• Select a person
• Set expectations
• Motivate the person
• Develop the person
Managers and Leaders are Different



Leaders look OUTWARD
Managers look INWARD
Great Managers Four Core Activities
         (The Four Keys)
Conventional Wisdom says:
1. Select a person…based on his experience, intelligence, and determination
2. Set expectations…by defining the right steps
3. Motivate the person…by helping him identify and overcome his weaknesses
4. Develop the person…by helping him learn and get promoted


Great Managers:
1.   Select for talent
2.   Define the right outcomes
3.   Focus on strengths
4.   Find the right fit
The First Key: Select for Talent
• You cannot teach talent
• You can teach skills and knowledge
• Talent drives an employee’s performance
• People don’t change
Three Kinds of Talent
Striving talents - why
Thinking talents - how
Relating talents - who
Common Myths Dispelled
    Talents are rare and special
•


    Some roles are so easy, they don’t require
•
    talent
How to Find Talent
    Know what talents you are looking for
•


    Study your best employees
•
The Second Key: Define the Right
            Outcomes

Define the right outcomes
Let the person find their own route
You must trust your people
Managers Do Need to Follow Some
                 Rules

  All roles demand some level of accuracy
•
  and safety
• Follow company and industry standards
• Rules do not guarantee customer
  satisfaction
Four Expectations of All Customers
Level 1: Accuracy
Level 2: Availability
Level 3: Partnership
Level 4: Advice
The Third Key: Focus on Strengths
  Spend most of your time with your best people
•
• Don’t try to fix weaknesses (non-talents)
• You can fix skills and knowledge
• Casting is everything
Investing in Your Best - The Fairest
                Thing To Do
    Fair does NOT mean treating everyone the
•
    same
    Fair means treating everyone the way they
•
    deserve
    Time away from your best is destructive
•
    You can’t learn excellence from studying
•
    failure
    Don’t use the average to estimate excellence
•
Managing Around a Weakness
  Try some new triggers
•
• Is it a skills/knowledge or a talent issue?
• Three ways to succeed
       Devise a support system
       Find a complementary partner
       Find an alternative role
Build A Culture that Manages
             Weaknesses

  A healthy culture understands no one is
•
  perfect
• Each person brings unique talents
• Find an alternative role for those not
  working out
The Fourth Key: Find the Right Fit
  Careers should NOT follow a prescribed path
•
• The Peter Principle
• Create heroes in every role
• Broadband salaries – your employee can earn
  more than you!
The New Career
  The employee is the star
•
• The employee is responsible for career
  development
• Self-discovery is key: use the Sunday night
  blues test
• The manager plays a significant role
      Level the playing field
      Hold up the mirror
      Create a safety net
Terminating an Employee:
           Use Tough Love

  Confront poor performance early and directly
•
• Poor performance is average with no trend
  upward
• Focus on the employee’s talents and the lack
  of a fit
Interviewing for Talent

  Ask open-ended questions
•
• Listen for specifics
• Believe their answers
Performance Management Routine

  Keep it simple
•
• Frequent interactions
• Focus on the future
• Require self-tracking
The Strength Interview
1. What did you enjoy most about your previous work experience? What brought you
    here? (If an existing employee) What keeps you here?
2. What do you think your strengths are? (skills, knowledge, talent)
3. What about your weaknesses?
4. What are your goals for your current role? (Ask for scores and timelines)
5. How often do you like to meet with me to discuss your progress? Are you the kind of
    person who will tell me how you are feeling, or will I have to ask?
6. Do you have any personal goals or commitment you would like to tell me about?
7. What is the best praise you have ever received? What made is so good?
8. Have you had any really productive partnerships or mentors? Why do you think these
    relationships worked so well for you?
9. What are your future growth goals, your career goals? Are there any particular skills you
    want to learn? Are there some specific challenges you want to experience? How can I
    help?
10. Is there anything else you want to talk about that might help us work well together?
Performance Reviews
1. What actions have you taken?
2. What discoveries have you made?
3. What partnerships have you built?

After about ten minutes



4. What is your main focus?
5. What new discoveries are you planning?
6. What new partnerships are you hoping to build?
Career Discovery
1. How would you describe success in your current role? Can you measure it?
   Here is what I think. (add your own comments)
2. What do you actually do that makes you as good as you are? What does this
   tell you about your skills, knowledge, and talents? Here is what I think. (Add
   your own comments.)
3. Which part of your current role do you enjoy the most? Why?
4. Which part of your current role are you struggling with? What does this tell
   you about your skills, knowledge and talent? What can we do to manage
   around this? Training? Positioning? Support system? Partnering?
5. What would be the perfect role for you? Imagine you are in that role. It’s
   three P.M. on a Thursday. What are you doing? Why would you like it so
   much? Here is what I think. (Add your own comments.)
A Great Company Culture

    Break the grip of conventional wisdom
•
    Keep the focus on outcomes
•
    Value world class performance in every role
•
    Study your best
•
    Teach the language of great managers
•

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Executive Summary First Break All The Rules

  • 1. Executive Summary “First, Break All The Rules” by Marcus Buckingham and Curt Coffman Gallup Organization
  • 2. Measure the Strength of your Company and its Managers The Big 12 1. Do I know what is expected of me at work? 2. Do I have the right materials and equipment I need to do my work right? 3. At work, do I have the opportunity to do what I do best every day? 4. In the last seven days, have I received recognition or praise for doing good work? 5. Does my supervisor, or someone at work, seem to care about me as a person? 6. Is there someone at work who encourages my development? 7. At work, do my opinions seem to count? 8. Does the mission/purpose of my company make me feel my job is important? 9. Are my co-workers committed to doing quality work? 10. Do I have a best friend at work? 11. In the last six months, has someone at work talked to me about my progress? 12. This last year, have I had opportunities at work to learn and grow?
  • 3. Four Business Outcomes Correlate to The Big 12 Productivity • • Profitability • Employee retention • Customer satisfaction
  • 4. A Case In Point Employee survey: Do you have the materials and equipment needed to do your work right? Store A: 45% Strongly Agreed • Store B: 11% Strongly Agreed • Reality: Store A and Store B had the same materials and equipment • Stores scoring in the top 25%: On average, were 4.56% over their sales budget. Almost 14% over their profit budget. Retained more employees.
  • 5. The Order of the Questions Base Camp: “What do I get?” (Q1,Q2) Camp 1: “What do I give?” (Q3,Q4,Q5,Q6) Camp 2: “Do I belong here?” (Q7,Q8,Q9,Q10) Camp 3: “How can we all grow?” (Q11, Q12) The Focus of Great Managers Great managers take aim at Base Camp and Camp 1 (Q1-Q6). Securing 5’s is your most important responsibility.
  • 6. How Do Great Managers Respond? • Scenario 1: “Which would you rather have: an independent, aggressive person who produced $1.2 million in sales or a congenial team player who produced about half as much?” • Scenario 2: “You have an extremely productive employee who consistently fouls up the paperwork. How would you work with this person to help him/her be more productive?” • Scenario 3: “You have two managers. One has great talent for management. The other is mediocre. There are two openings available: the first is a high-performing territory, the second is a territory that is struggling. Neither territory has yet reached its potential. Where would you recommend the excellent manager to be placed? Why?”
  • 7. What Great Managers Know People don’t change that much. • • Don’t waste time trying to put in what was left out. • Try to draw out what was left in - that is hard enough.
  • 8. What Great Managers Do The Manager is a catalyst A great manager must be able to: • Select a person • Set expectations • Motivate the person • Develop the person
  • 9. Managers and Leaders are Different Leaders look OUTWARD Managers look INWARD
  • 10. Great Managers Four Core Activities (The Four Keys) Conventional Wisdom says: 1. Select a person…based on his experience, intelligence, and determination 2. Set expectations…by defining the right steps 3. Motivate the person…by helping him identify and overcome his weaknesses 4. Develop the person…by helping him learn and get promoted Great Managers: 1. Select for talent 2. Define the right outcomes 3. Focus on strengths 4. Find the right fit
  • 11. The First Key: Select for Talent • You cannot teach talent • You can teach skills and knowledge • Talent drives an employee’s performance • People don’t change
  • 12. Three Kinds of Talent Striving talents - why Thinking talents - how Relating talents - who
  • 13. Common Myths Dispelled Talents are rare and special • Some roles are so easy, they don’t require • talent
  • 14. How to Find Talent Know what talents you are looking for • Study your best employees •
  • 15. The Second Key: Define the Right Outcomes Define the right outcomes Let the person find their own route You must trust your people
  • 16. Managers Do Need to Follow Some Rules All roles demand some level of accuracy • and safety • Follow company and industry standards • Rules do not guarantee customer satisfaction
  • 17. Four Expectations of All Customers Level 1: Accuracy Level 2: Availability Level 3: Partnership Level 4: Advice
  • 18. The Third Key: Focus on Strengths Spend most of your time with your best people • • Don’t try to fix weaknesses (non-talents) • You can fix skills and knowledge • Casting is everything
  • 19. Investing in Your Best - The Fairest Thing To Do Fair does NOT mean treating everyone the • same Fair means treating everyone the way they • deserve Time away from your best is destructive • You can’t learn excellence from studying • failure Don’t use the average to estimate excellence •
  • 20. Managing Around a Weakness Try some new triggers • • Is it a skills/knowledge or a talent issue? • Three ways to succeed Devise a support system Find a complementary partner Find an alternative role
  • 21. Build A Culture that Manages Weaknesses A healthy culture understands no one is • perfect • Each person brings unique talents • Find an alternative role for those not working out
  • 22. The Fourth Key: Find the Right Fit Careers should NOT follow a prescribed path • • The Peter Principle • Create heroes in every role • Broadband salaries – your employee can earn more than you!
  • 23. The New Career The employee is the star • • The employee is responsible for career development • Self-discovery is key: use the Sunday night blues test • The manager plays a significant role Level the playing field Hold up the mirror Create a safety net
  • 24. Terminating an Employee: Use Tough Love Confront poor performance early and directly • • Poor performance is average with no trend upward • Focus on the employee’s talents and the lack of a fit
  • 25. Interviewing for Talent Ask open-ended questions • • Listen for specifics • Believe their answers
  • 26. Performance Management Routine Keep it simple • • Frequent interactions • Focus on the future • Require self-tracking
  • 27. The Strength Interview 1. What did you enjoy most about your previous work experience? What brought you here? (If an existing employee) What keeps you here? 2. What do you think your strengths are? (skills, knowledge, talent) 3. What about your weaknesses? 4. What are your goals for your current role? (Ask for scores and timelines) 5. How often do you like to meet with me to discuss your progress? Are you the kind of person who will tell me how you are feeling, or will I have to ask? 6. Do you have any personal goals or commitment you would like to tell me about? 7. What is the best praise you have ever received? What made is so good? 8. Have you had any really productive partnerships or mentors? Why do you think these relationships worked so well for you? 9. What are your future growth goals, your career goals? Are there any particular skills you want to learn? Are there some specific challenges you want to experience? How can I help? 10. Is there anything else you want to talk about that might help us work well together?
  • 28. Performance Reviews 1. What actions have you taken? 2. What discoveries have you made? 3. What partnerships have you built? After about ten minutes 4. What is your main focus? 5. What new discoveries are you planning? 6. What new partnerships are you hoping to build?
  • 29. Career Discovery 1. How would you describe success in your current role? Can you measure it? Here is what I think. (add your own comments) 2. What do you actually do that makes you as good as you are? What does this tell you about your skills, knowledge, and talents? Here is what I think. (Add your own comments.) 3. Which part of your current role do you enjoy the most? Why? 4. Which part of your current role are you struggling with? What does this tell you about your skills, knowledge and talent? What can we do to manage around this? Training? Positioning? Support system? Partnering? 5. What would be the perfect role for you? Imagine you are in that role. It’s three P.M. on a Thursday. What are you doing? Why would you like it so much? Here is what I think. (Add your own comments.)
  • 30. A Great Company Culture Break the grip of conventional wisdom • Keep the focus on outcomes • Value world class performance in every role • Study your best • Teach the language of great managers •