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ON PEOPLE
A SHORT RECAP ON PROJECT




           Project, according to the definition, is

            1.    Temporary
                  (with a beginning and an end)
            2.    Creates something unique
                  (product, service or result)
            3.    Progressive Elaboration
WHAT IS PROJECT CYCLE?




   Identify the people

      Plan communication

                     Distribute information, manage expectation

                                                                  Report result




                                communication
WELL...




That is the percentage that
 PM spend their time
AND...




 55
  Percent of Communication is

  nonverbal
BUT...


Not focusing on the
Communication but

PEOPLE
         =
PEOPLE RELATED TO PROEJCT




        =        =   Stakeholder
WHO IS THE MOST IMPORTANT?



         INTERNAL   EXTERNAL
IF it is the case…




CEO




                           MKT MANAGER
THIS IS MY EXPERIENCE
                                                             CLIENT


            Old                                  Trust                    Doubt on   Love
           Friend


                                                                   “Partner”


                    Advised & Trained
                                                             WE                        PARTNER
                           by
                                                             Strategy   Creative            Interactiv
                                                             & Social   & Tech               e Booth
                                                Managed
                                                  by          Event     All other            iPhone
                             Like                              Mgt        Sh*t                 App


                              Like
            EVENT
            VENDOR          Leverage                         VENDOR
 Venue         Public                 RFID           RFID       FB
building      Relation               Bracelet       Device      Tab
THIS IS MY EXPERIENCE                                      Reg.
                                                         director
                                                                        CLIENT
                                               Brand mgt       Brand mgt

                                                    A. Brand
                                                      mgt


              Old                               Trust                                       Doubt on              Love
             Friend
                                                           CEO                                              CEO
                                                                                “Partner”
                                        BD   Tech        Creative          PM     Finance              PM         TECH



                       Advised & Trained
                                               Prog.        designers   WE                             ACC MGT.
                                                                                                                         PARTNER
                              by
                                             Managed
                                               by
                                Like
     Event Mgt
                                               Factory       Director

Event Mgt     Comm.
                                 Like
                                                               Prog.

  Designer       PG Girl       Leverage
    Intern    EVENT                                                     VENDOR
              VENDOR
SHARING ON MANAGING STAKEHOLDER
WHO > HOW



        1. Identify stakeholder
            (I identify therefore he exist…)


        2. Prioritize stakeholder
            (by influence and involvement)


        3. Determine their needs
            (interest, expectation, requirement)


        4. Define the way
            (formal/causal/verbal/written)
1. IDENTIFY ALL OF THEM
2. PRIORITIZE THEM




     Interest    Influence   Involvement




       More important – to you
2. PRIORITIZE THEM




     Interest          Influence         Involvement




      High interest low influence and involvement? Ignore
                    “Ignore him man”
2. PRIORITIZE THEM




      Interest          Influence        Involvement




      High influence and low interest and involvement?
    “Send report, make sure the point is clear”
2. PRIORITIZE THEM




       Interest          Influence        Involvement




    High involvement and low interest and influence power?
             “TRY to keep him happy.
          Can piss him off sometimes, though”
2. PRIORITIZE THEM




      Interest          Influence        Involvement




     High involvement and high interest and high power?
     “bloody make friend with him, except…”
Show stopper



HE IS A SHOWSTOPPER
NO MATTER WHAT
            Show stopper



        MANAGE SHOWSTOPPER
WHAT YOU CAN DO
OR YOU CAN DO




                But a better way is
3. UNDERSTAND WHAT THEY UP TO
LET’S DO IT                                                   Reg.
                                                               director
                                                                                CLIENT
                                                      Brand mgt        Brand mgt
                                                                                2
                                                            A. Brand
                                                              mgt      1
               Old                                    Trust                                         Doubt on              Love
              Friend
                                                                                                                           2
                                                                     CEO                                            CEO

                                        2                      3                         “Partner”
                                                                                               1
                                            BD       Tech          Creative         PM    Finance              PM         TECH



                        Advised & Trained
                                                       Prog.        designers
                                                                                WE                             ACC MGT.
                                                                                                                                 PARTNER
                               by
                                                 Managed
                                                   by
                                 Like
      Event Mgt                                  1   Factory         Director
4Event Mgt     Comm.
                                  Like
                                                                       Prog.

    Designer      PG Girl       Leverage
     Intern    EVENT                                                    VENDOR                           1–$
                                                                                                         2 – fame (idea , black& white)
               VENDOR                                                                                    3 – freedom (to design)
                                                                                                         4 – don’t fuck it up (head up)
SHARING TIME...




       What is
         the
      worst case
         for
        you?
It was the best of times,
it was the worst of times.

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Who is involved in a project

  • 2. A SHORT RECAP ON PROJECT Project, according to the definition, is 1. Temporary (with a beginning and an end) 2. Creates something unique (product, service or result) 3. Progressive Elaboration
  • 3. WHAT IS PROJECT CYCLE? Identify the people Plan communication Distribute information, manage expectation Report result communication
  • 4. WELL... That is the percentage that PM spend their time
  • 5. AND... 55 Percent of Communication is nonverbal
  • 6. BUT... Not focusing on the Communication but PEOPLE =
  • 7. PEOPLE RELATED TO PROEJCT = = Stakeholder
  • 8. WHO IS THE MOST IMPORTANT? INTERNAL EXTERNAL
  • 9. IF it is the case… CEO MKT MANAGER
  • 10. THIS IS MY EXPERIENCE CLIENT Old Trust Doubt on Love Friend “Partner” Advised & Trained WE PARTNER by Strategy Creative Interactiv & Social & Tech e Booth Managed by Event All other iPhone Like Mgt Sh*t App Like EVENT VENDOR Leverage VENDOR Venue Public RFID RFID FB building Relation Bracelet Device Tab
  • 11. THIS IS MY EXPERIENCE Reg. director CLIENT Brand mgt Brand mgt A. Brand mgt Old Trust Doubt on Love Friend CEO CEO “Partner” BD Tech Creative PM Finance PM TECH Advised & Trained Prog. designers WE ACC MGT. PARTNER by Managed by Like Event Mgt Factory Director Event Mgt Comm. Like Prog. Designer PG Girl Leverage Intern EVENT VENDOR VENDOR
  • 12. SHARING ON MANAGING STAKEHOLDER
  • 13. WHO > HOW 1. Identify stakeholder (I identify therefore he exist…) 2. Prioritize stakeholder (by influence and involvement) 3. Determine their needs (interest, expectation, requirement) 4. Define the way (formal/causal/verbal/written)
  • 14. 1. IDENTIFY ALL OF THEM
  • 15. 2. PRIORITIZE THEM Interest Influence Involvement More important – to you
  • 16. 2. PRIORITIZE THEM Interest Influence Involvement High interest low influence and involvement? Ignore “Ignore him man”
  • 17. 2. PRIORITIZE THEM Interest Influence Involvement High influence and low interest and involvement? “Send report, make sure the point is clear”
  • 18. 2. PRIORITIZE THEM Interest Influence Involvement High involvement and low interest and influence power? “TRY to keep him happy. Can piss him off sometimes, though”
  • 19. 2. PRIORITIZE THEM Interest Influence Involvement High involvement and high interest and high power? “bloody make friend with him, except…”
  • 20. Show stopper HE IS A SHOWSTOPPER
  • 21. NO MATTER WHAT Show stopper MANAGE SHOWSTOPPER
  • 23. OR YOU CAN DO But a better way is
  • 24. 3. UNDERSTAND WHAT THEY UP TO
  • 25. LET’S DO IT Reg. director CLIENT Brand mgt Brand mgt 2 A. Brand mgt 1 Old Trust Doubt on Love Friend 2 CEO CEO 2 3 “Partner” 1 BD Tech Creative PM Finance PM TECH Advised & Trained Prog. designers WE ACC MGT. PARTNER by Managed by Like Event Mgt 1 Factory Director 4Event Mgt Comm. Like Prog. Designer PG Girl Leverage Intern EVENT VENDOR 1–$ 2 – fame (idea , black& white) VENDOR 3 – freedom (to design) 4 – don’t fuck it up (head up)
  • 26. SHARING TIME... What is the worst case for you?
  • 27. It was the best of times, it was the worst of times.